Karya Menogga Desain Branding ku 1983Asia nyaéta pamenang anu dihormat pisan tina 2020 A' Design Award Perunggu anu bergengsi dina Katégori Kompetisi Grafis.

PerungguGrafis· 2020

Menogga Desain Branding

ku 1983Asia

Klién: 1983Asia

Pamenang A' Design Award Perunggu dina Katégori Grafis

17,179

Pamenang Panghargaan anu Diverifikasi

Verifikasi Status Panghargaan pikeun #86957

Buka Situs Tingali di A' Design Award Siaran Pers Lencana Panghargaan

Warna

Désain

Ngeunaan Menogga Desain Branding

Menogga mangrupa desain branding anu dumasar kana budaya minoritas Zhuang di Tiongkok. Tradisi Zhuang nyekel legenda yén manusa lahir tina kembang, sarta déwi Menogga masih dihormat dugi ka kiwari. Identitas merek ieu ngébréhkeun jiwa awéwé, kahadéan, sarta toléransi anu aya dina legenda éta. Gambar kaén tradisional Zhuang dipindai sarta digambar deui ngagunakeun software desain digital pikeun ngawangun sistem visual modéren. Identitas ieu dilarapkeun kana pakéan, kamasan, sareng payung, ngagunakeun téknik hot stamping, bordir, sareng flocking. Tujuanana nyaéta pikeun ngabagikeun budaya Guangxi ka masarakat anu leuwih lega.

Pangakuan

Ngeunaan A' Design Award Perunggu

Menogga Desain Branding mangrupa juara A' Design Award Perunggu, pangakuan anu pohara bergengsi anu dipasihkeun ka desain unggul anu dicirikeun ku kréativitas, kacerdikan jeung kawaspadaan. Para juara Perunggu téh artéfak anu lobaan kaahlian jeung kréatif pisan anu ngabuktikeun pangalaman anu lega, imajinasi jeung kacerdasan para désainerna. Menogga Desain Branding diharepkeun jadi objék anu dihargaan, dikagumi jeung dipikanyaah anu profésional jeung inovatif. Desain juara A' Design Award Perunggu ieu ngalebetkeun prakték pangalusna dina seni, élmu, desain jeung téknologi, sarta unggul dina perhatian kana détail. Menogga Desain Branding minuhan kabutuhan kalayan éndah, nyentuh kahayang, nyenangkeun rasa, jeung narik rasa panasaran.

Di Balik Désain

Kit Pers

Krédit, anggota tim sareng detil téknis anu disayogikeun ku désainer.

Sipat Unik: 1983ASIA did this project for discovering the traditional culture from the Zhuang minority in China. The Zhuang minority culture has a legend that human are born from flowers, and today they still worship the goddess named Menogga. Even Menogga is a legend story belongs to a minority, but 1983ASIA still find the beauty behind this story. This concept explains the Zhuang natural connotations of the female spirit, fraternity and tolerance.We injected this concept into the brand.
Diménsi & Bungkusan: Over bright oil, hot stamping, hot silver, hot laser, embroidery, flocking
Tag: Package design, branding design, traditional culture, Asian design
Téknologi Produksi: 1983ASIA team conducted cultural research into Menogga. However, Menogga is a traditional image which is too ancient. Therefore, We scanned the traditional Zhuang minority fabric Menogga image and designed through AI, PS and other software. Except the visual brand design, 1983ASIA also designed derivatives such as clothing, package and umbrella etc.
Tantangan Desain: The emphasis of this project is Chinese minority culture, bring the ancient not known culture to the daily life with modern design skills. The long-term goal of this project is make people understand the insight of our culture and enjoy the minority history.
Panalungtikan: Chinese minority culture. 1983ASIA went to Guangxi province to do the research. The research was done through collect information by talked to Zhuang minority people who live in there, and read relative articles.
Inspirasi: The Menogga goddess are the inspiration source for the design this time. There are more than 50 minorities in China, and 1983ASIA designed this project show the amazing culture from the Zhuang minority to the world. 1983ASIA brings the traditional character form their culture with modern design for inheriting, and making Menogga become a promoter of Guangxi province aesthetics culture is our design goal.
Durasi Proyék: this project finished in March 2018 in Guangxi China
Alur Operasi: The most important part of branding is the spirit which include the story behind, impressive image and aesthetic communication. Menogga retains the aesthetic feelings of many matriarchal societies and extends the aesthetic characteristics of women’s aesthetics, therefore, 1983ASIA designed from females perspective to transform the emotion to people. Also, the historical stories behind combine with modern design skills make communication more effective.
Patén: 1983ASIA
Anggota Tim: Susu
Yao
Li Hong Yu
He Jing
Cai Xiu Ling
Krédit Gambar: 1983ASIA