Karya Pagoda Identitas Perusahaan ku 1983Asia nyaéta pamenang anu dihormat pisan tina 2020 A' Design Award Beusi anu bergengsi dina Katégori Kompetisi Grafis.

BeusiGrafis· 2020

Pagoda Identitas Perusahaan

ku 1983Asia

Klién: 1983Asia

Pamenang A' Design Award Beusi dina Katégori Grafis

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Buka Situs Tingali di A' Design Award Siaran Pers Lencana Panghargaan

Warna

Désain

Ngeunaan Pagoda Identitas Perusahaan

Pagoda mangrupa identitas perusahaan anu dijieun pikeun hiji perusahaan buah asal Cina. Identitas ieu diwangun ku dua maskot monyet, mimitina digambar dina wangun sketsa pinsil teras dikembangkeun ngagunakeun parangkat lunak desain digital. Monyet dipilih lantaran aya patalina jeung buah dina budaya Cina, dimana monyet ogé ngalambangkeun kabijaksanaan jeung kawani. Maskot-maskot ieu katingali keur ngigel ngaliwatan opat usum, sarta kembang-kembang di sabudeureunana robah nuturkeun unggal suasana. Warna-warna anu dipaké ngagambarkeun kembang, usum, jeung alam. Prosés citakna ngagunakeun lapisan ultraviolet sareng hot stamping. Tujuanana nyaéta pikeun nampilkeun budaya Asia kalayan ngahargaan kana kahirupan alam.

Pangakuan

Ngeunaan A' Design Award Beusi

Pagoda Identitas Perusahaan mangrupa juara A' Design Award Beusi, pangakuan anu bergengsi anu dipasihkeun ka desain alus anu minuhan sarat profésional jeung industri anu diharepkeun tina kréasi anu dirarancang alus. Para juara Beusi nunjukkeun kaahlian anu hébat, spésialisasi anu luhur, pamahaman ahli jeung kamampuh kréatif para kréatorna. Pagoda Identitas Perusahaan diharepkeun jadi kréasi anu dihargaan, dikagumi jeung dipikanyaah anu praktis jeung inovatif. Desain juara A' Design Award Beusi ieu ngalebetkeun prakték pangalusna industri sarta ngabogaan ciri téknis anu mampuh pakait jeung pangweruh praktis jeung bakat. Pagoda Identitas Perusahaan dihormat pikeun katelitianana sarta dirarancang pikeun méré paningkatan kualitas hirup anu mantuan ngajadikeun dunya tempat nu leuwih hadé.

Di Balik Désain

Kit Pers

Krédit, anggota tim sareng detil téknis anu disayogikeun ku désainer.

Sipat Unik: Pagoda is a fruit industry enterprise, as designer of their brand and mascot. 1983ASIA developed main characters based on unique Chinese culture. The characters are respectful of natural life and the gifts provided by nature. For example, monkey and peach have close natural relationship in Chinese culture. The unique color use and mascot design in this project were generated from Chinese culture.
Diménsi & Bungkusan: UV, hot stamping
Tag: Package design, totem, traditional culture, Asian design, fruits
Téknologi Produksi: 1983ASIA designed mascot graphic (the monkeys) from pencil draft. There are many monkey characters within the industry, and what 1983ASIA designed is not blindly follow mainstream ideas. 1983ASIA combined unique and aesthetic ideas, and transferred the draft on softwares such as AI and PS. The colour in this project is impressive because it carries deep meaning elements such as flowers, seasons and natural so on. Those elements expressed by printing technology such as UV.
Tantangan Desain: The Pagoda brand includes three aspects which give a window into its products for the consumer. From product, to living and concept, these three dimensions explain how Pagoda respects the environment, looks after the land, and builds up an ecosystem which focuses on its costumers. Those dimensions above all need to be delivered to customers smoothly rather than force them to believe. Even there were many elements, however, 1983ASIA developed two cute and lovely characters to help the brand demonstrate those ideas.
Panalungtikan: Chinese symbol and totem research
Inspirasi: Pagoda is a Chinese enterprise which produce fruits. 1983ASIA did research in Chinese culture and semiology, and choose monkey as mascot character. Fruits are correlated with the monkey. Monkey symbolizes wisdom and courage in China. As Asian designers, 1983ASIA wants to show world the beauty of Asian culture through design methods.
Durasi Proyék: this project finished in end of 2017 in Shenzhen China
Alur Operasi: Monkeys are correlated with the fruits, in this project, they dance in each of the four seasons, and flowers change with emotion. Grass and wood represent the seasons and flowers look forward to producing their fruits. Flowers are the symbol of a happy life, and also the expectation that nature harvest fruit. In a farming society, people use dance to communicate with the heavens and the earth, praying for a natural abundance every year, which has become popular around the world. 1983ASIA turned this joyful and beautiful art form into a part of farming aesthetics.
Patén: 1983ASIA
Anggota Tim: Yao
Susu
Fang Yu Qing
Jemay Ho
Zhou Xiao Jie
Krédit Gambar: 1983ASIA