Karya Feral Horses Brand Identity Identitas Perusahaan ku Emanuele Grittini nyaéta pamenang anu dihormat pisan tina 2018 A' Design Award Perak anu bergengsi dina Katégori Kompetisi Grafis.

PerakGrafis· 2018

Feral Horses Brand Identity Identitas Perusahaan

ku Emanuele Grittini

Klién: Feral Horses

Pamenang A' Design Award Perak dina Katégori Grafis

41,423

Pamenang Panghargaan anu Diverifikasi

Verifikasi Status Panghargaan pikeun #65397

Buka Situs Tingali di A' Design Award Siaran Pers Lencana Panghargaan

Warna

Désain

Ngeunaan Feral Horses Brand Identity Identitas Perusahaan

Feral Horses Brand Identity nyaéta identitas perusahaan anu dirancang pikeun perusahaan anu ngagarap widang investasi seni kontemporer. Identitas ieu nyarita ka tilu golongan pamiarsa: panggemar seni, padagang profésional, jeung jalma anu boga rasa panasaran pikeun maju. Hiji piktogram tunggal ngahijikeun sisi artistik jeung sisi finansial tina merek ieu. Logo jeung sagala variasina dirancang pixel perfect, sangkan tanda éta tetep jelas jeung gampang dikenal. Warna-warna dirumuskeun ngagunakeun sistem Pantone, teras dikonversi kana sRGB jeung CMYK. Wanda huruf anu dipilih bisa dipaké boh dina citakan boh dina layar.

Pangakuan

Ngeunaan A' Design Award Perak

Feral Horses Brand Identity Identitas Perusahaan mangrupa juara A' Design Award Perak, pangakuan anu luar biasa bergengsi anu dipasihkeun ka desain kelas luhur, endah jeung matak kagum. Para juara Perak téh karya anu pohara cemerlang jeung pohara kréatif anu ngagambarkeun kaahlian, bakat jeung kapinteran para désainerna. Feral Horses Brand Identity Identitas Perusahaan diharepkeun jadi karya anu éndah, karya andalan anu pohara profésional jeung pohara inovatif. Desain juara A' Design Award Perak ieu mangrupa panemuan anu pohara kasohor jeung dikagumi anu mangpaat sarta ngamajukeun watesan seni, élmu, desain jeung téknologi. Feral Horses Brand Identity Identitas Perusahaan mangrupa kréasi anu pohara diirikeun anu ngahudang kahayang, ngabawa rasa positip, jeung ngahudangkeun rasa heran jeung kagum.

Di Balik Désain

Kit Pers

Krédit, anggota tim sareng detil téknis anu disayogikeun ku désainer.

Sipat Unik: The brand has three diverse targets: art enthusiasts, professional traders, and curious achievers.
The company operates within the contemporary art investment field.
The naming had to express the business vision of freeing art investment.
Finally, due to Feral Horses’ mission to mingle the artistic world with the financial one, it was also crucial to come up with a fil rouge that would have brought some harmony and would have balanced creativity and uniqueness with strictness and standards.
Diménsi & Bungkusan: All corporate product supports meet ISO standards. The color palette was decided first through the Pantone system and then declined into sRGB for the web and CMYK for cases where printing was impossible via Pantone. The fonts used for the realization of the project are compatible both with printing and with web visualization. The pictogram and the set of variants of the logo are pixel perfect so as to be always recognizable and well distinguishable.
Tag: art, investment, economy, financial, artist, artwork,
Téknologi Produksi: For the development of the project the practice of "participatory planning" was used, this technique increases the interaction between the designer and the client, making sure to develop a project in a more linear way, sharing the various choices, informing and training the client on the rules and practices that have been followed by case history to better understand the decisions made by the designer.
Tantangan Desain: The most complex part of the design was to find the right combination between the art and finance sectors. This is because the brand is made up of a team of young professionals willing to show their diversity and the innovation of their project. Furthermore, the naming chosen by the client had to be inserted into a logo that gave the idea of a serious and stable company even if linked to the world of investment in art, so as to give confidence to investors.
Panalungtikan: The design was carried out together with the customer to facilitate the understanding of the project, the main objective was the representation in a single pictogram of all the souls of the brand and the sectors in which it operates. Very intense the phase of realization of the logo of the brand, with various proposals to get to the winning one. In addition to satisfying the customer, the result obtained several appreciations and helped the brand achieve its goals.
Inspirasi: The design inspiration is derived in part from the understanding of the values that the client wanted to convey, and partly from the desire to create a strong and unique project in the sector that is inspired by a strong and concrete line to be well defined and recognizable.
Durasi Proyék: The project started in October 2016 in Milan and finished in january 2017 in Milan.
Alur Operasi: The interaction with the brand identity takes place in different phases, first of all through the slides that are pro-rated in the various conventions and webinars where the client promotes his activity. Secondly, the customer of the brand, interacts with the brand through corporate materials suitable for promotional use such as folders for documents. Lastly, the users of any type, interact with the social part, specifically designed to be respected in the corporate graphics.