Identity Created by Consumer (ICC) Sistem Idéntitas Korporat ku Jone Aleksiunaite

Karya Identity Created by Consumer (ICC) Sistem Idéntitas Korporat ku Jone Aleksiunaite nyaéta pamenang anu dihormat pisan tina 2013 A' Design Award Perunggu anu bergengsi dina Katégori Kompetisi Grafis.

PerungguGrafis· 2013

Identity Created by Consumer (ICC) Sistem Idéntitas Korporat

ku Jone Aleksiunaite

Klién: Vilnius Academy of Arts

Pamenang A' Design Award Perunggu dina Katégori Grafis

19,346

Pamenang Panghargaan anu Diverifikasi

Verifikasi Status Panghargaan pikeun #27919

Tingali di A' Design Award Siaran Pers Lencana Panghargaan

Warna

Désain

Ngeunaan Identity Created by Consumer (ICC) Sistem Idéntitas Korporat

Idéntitas Diciptakeun ku Konsumen mangrupa sistem idéntitas korporat dinamis anu dikembangkeun pikeun musieum seni modéren. Sistem ieu ngagabungkeun bagian anu tetep sareng bagian anu dinamis. Unsur visual dasar sareng set citakan ngabentuk bagian anu tetep. Bagian dinamis dibangun tina data anu diciptakeun ku pangunjung. Unggal pangunjung ngahasilkeun simbol pribadi sareng gambar hiji gerakan. Unsur-unsur ieu teras dianggo pikeun cinderamata, grafik anu gerak sareng logotipe dinamis anu ditémbongkeun dina raramat sareng dina layar digital. Bahan visual dijieun ku grafik véktor sareng video anu direkam.

Pangakuan

Ngeunaan A' Design Award Perunggu

Identity Created by Consumer (ICC) Sistem Idéntitas Korporat mangrupa juara A' Design Award Perunggu, pangakuan anu pohara bergengsi anu dipasihkeun ka desain unggul anu dicirikeun ku kréativitas, kacerdikan jeung kawaspadaan. Para juara Perunggu téh artéfak anu lobaan kaahlian jeung kréatif pisan anu ngabuktikeun pangalaman anu lega, imajinasi jeung kacerdasan para désainerna. Identity Created by Consumer (ICC) Sistem Idéntitas Korporat diharepkeun jadi objék anu dihargaan, dikagumi jeung dipikanyaah anu profésional jeung inovatif. Desain juara A' Design Award Perunggu ieu ngalebetkeun prakték pangalusna dina seni, élmu, desain jeung téknologi, sarta unggul dina perhatian kana détail. Identity Created by Consumer (ICC) Sistem Idéntitas Korporat minuhan kabutuhan kalayan éndah, nyentuh kahayang, nyenangkeun rasa, jeung narik rasa panasaran.

Di Balik Désain

Kit Pers

Krédit, anggota tim sareng detil téknis anu disayogikeun ku désainer.

Sipat Unik: The project describes a system of a dynamic identity where a strategy of a company and an experience of a consumer with a dialogue between both sides is well planned. It is a structure, that gives an opportunity for the customer to influence the identity of a company. This structure has a visual basis, which allows to include changing dynamic details, while keeping the stylistically unified effect. The Modern Art Museum is chosen as a model for a concept explanation, as a space, where the creative process can be easily planned: every visitor is made to create two units of a personal identity data – a personal symbol and an image of a movement – they become essential visual material for making individual souvenirs, moving graphics and a dynamic logotype that is used in a website and digital screens of the museum. The consumer becomes a source of creation, which colours the basic identity structure of the museum.
Diménsi & Bungkusan: The project includes theory work (analysis/research/solution), a plan of company's strategy, visual solution and idea presentation video.
Tag: Identity, strategy, consumer, creates, id, corporate, business plan, idea, people, dynamic
Téknologi Produksi: The visual part was made by using vector graphics and recorded digital video material to get the image of human movement.
Tantangan Desain: To design a strategy that brings atrractive visual results of consumer creation. To think of how consumer can consciously or unconsciously influence a corporate identity. To keep influence and visual dynamics while keeping clear identification.
Panalungtikan: Reasearch in identity (as philosophy and social science), corporate identity, dynamic corporate identity, branding and its strategies, innovative design strategies, technological methods for collecting, processing and using visual data.
Inspirasi: Inspiration source: a book "Brand Sense" of Martin Lindstrom, curiosity in corporate identity field, identity as social science and philosophy, interaction between consumer and company identities, seek for higher emotional experience values of using graphic design.
Durasi Proyék: February 11 - June 11 in Vilnius Academy of Arts, Vilnius, Lithuania
Alur Operasi: The key strategy for consumer's influenced identity can be used for identifying any company by changing technological methods of collecting, processing and using data.

In this exact example, the use of creative masterpiece made by number of museum's visitors, can be expanded to various digital and printing areas in museum's identity and advertising.
Anggota Tim: Student Jone Aleksiunaite
Lecturer Marius Bartkus