Craftoria Primary Function: Identitas Merek ku Cansu Dagbagli Ferreira

Karya Craftoria Primary Function: Identitas Merek ku Cansu Dagbagli Ferreira nyaéta pamenang anu dihormat pisan tina 2026 A' Design Award Perunggu anu bergengsi dina Katégori Kompetisi Grafis.

PerungguGrafis· 2026

Craftoria Primary Function: Identitas Merek

ku Cansu Dagbagli Ferreira

Klién: Cansu Ferreira

Pamenang A' Design Award Perunggu dina Katégori Grafis

7,283

Pamenang Panghargaan anu Diverifikasi

Verifikasi Status Panghargaan pikeun #181322

Buka Situs Tingali di A' Design Award Siaran Pers Lencana Panghargaan

Warna

Désain

Ngeunaan Craftoria Primary Function: Identitas Merek

Book Text: Rebranding Craftoria ngajajah titik silang antara gerakan seni bersejarah jeung ritual karaharjaan modéren. Diilhaman ku adegan seni taun 1920-an, identitas ieu ngagunakeun wordmark serif anu lemes jeung ilustrasi jaman Victoria pikeun nempatkeun kit ngalukis nurutkeun nomer salaku kagiatan anu canggih sarta meditatif. Desain struktural kemasan pos ngagampangkeun transisi ti minimalisme luar ka jero anu kontras luhur sarta beunghar warna, ngaresmikeun proses muka kotak salaku gerbang pikeun fokus kréatif. Sistem anu padu ieu ngajembatanan karajinan nostalgia jeung desain gaya hirup modéren pikeun ngangkat pangalaman para hobi.

Pangakuan

Ngeunaan A' Design Award Perunggu

Craftoria Primary Function: Identitas Merek mangrupa juara A' Design Award Perunggu, pangakuan anu pohara bergengsi anu dipasihkeun ka desain unggul anu dicirikeun ku kréativitas, kacerdikan jeung kawaspadaan. Para juara Perunggu téh artéfak anu lobaan kaahlian jeung kréatif pisan anu ngabuktikeun pangalaman anu lega, imajinasi jeung kacerdasan para désainerna. Craftoria Primary Function: Identitas Merek diharepkeun jadi objék anu dihargaan, dikagumi jeung dipikanyaah anu profésional jeung inovatif. Desain juara A' Design Award Perunggu ieu ngalebetkeun prakték pangalusna dina seni, élmu, desain jeung téknologi, sarta unggul dina perhatian kana détail. Craftoria Primary Function: Identitas Merek minuhan kabutuhan kalayan éndah, nyentuh kahayang, nyenangkeun rasa, jeung narik rasa panasaran.

Di Balik Désain

Kit Pers

Krédit, anggota tim sareng detil téknis anu disayogikeun ku désainer.

Sipat Unik: Craftoria rebranding aims to inspire joy, mindfulness, and self expression through a creative, accessible activity. The visual identity blends modern simplicity with nostalgic elements by transporting customers to a 1920s splendid art scene. A key innovation is the mailer packaging: muted colored exterior conceals a high contrast, richly colored interior. This design creates a surprise unboxing experience that anchors the transition from the mundane world into a vibrant space of creativity.
Diménsi & Bungkusan: Box dimensions are 514 x 404 x 32 mm to accomodate 40 x 50 artwork.
Tag: art, painting, hobby, vintage, illustration
Téknologi Produksi: The design process utilized a Diverge and Converge methodology. In the Diverge phase, historical art advertisements and vintage studio layouts were analyzed to capture the essence of the 1920s. In the Converge phase, these were distilled into vector assets using Adobe Illustrator. Packaging prototypes were developed to test the surprise effect of the interior colors. Product photography and digital mockups were staged to ensure the brand’s real world experience is translated across web and social media platforms.
Tantangan Desain: The primary challenge was to rebrand a brand that has sold more than 100000 products until then. Avoiding the childish or mass-market aesthetic typical of DIY kits was our aim. Finding the balance between 1920s decorative flair and contemporary clean aesthetics required rigorous typographic testing, eventually pairing a refined serif with an approachable sans-serif. Additionally, ensuring the high-contrast interior print of the packaging didn't bleed into the exterior pastel tones required precise technical coordination with printing specifications to maintain a quality feel.
Panalungtikan: Type: Visual Ethnography and UX Research. Objectives: To elevate the perceived value of paint-by-numbers kits. Methodology: Analysis of historical art eras and contemporary mindfulness trends. Tools: Mood-boarding, color psychology mapping, and unboxing prototyping. Participants: Hobbyists and DIY-creatives. Results: Identified that a "surprise" element in packaging increases emotional brand loyalty. Insights/Impact: Blending Victorian motifs with modern clean lines creates "nostalgic trust." Real-Life Effect: The design turned a commodity product into a giftable, premium lifestyle object.
Inspirasi: The project is inspired by the art era of 1920s. The aim was to evoke the therapeutic atmosphere of a classic art studio and transport customers to a vintage art studio, while keeping the brand accessible for modern consumers. The sunburst pattern represents the spark of creativity, while the hand-drawn Victorian hand illustration in the logo serves as a literal and metaphorical invitation to engage in manual, tactile creation in an increasingly digital world.
Durasi Proyék: 6 months, France and USA
Alur Operasi: The interaction begins with the receipt of a minimalist, sunburst-embellished mailer. The physical flow is defined by the unboxing surprise: as the customer opens the pastel-toned lid, they are immediately immersed in a rich, dark-colored interior that acts as a visual stage for the art supplies. This transition mimics the act of entering an art gallery or studio. Once the kit is revealed, the refined typography and hand-drawn interior illustrations guide the user through a meditative painting process, turning a simple activity into a premium, multi-sensory journey.