Zuojiang Huashan Day Idéntitas Merek ku Xinyi Li and Yichen Zhu

Karya Zuojiang Huashan Day Idéntitas Merek ku Xinyi Li and Yichen Zhu nyaéta pamenang anu dihormat pisan tina 2026 A' Design Award Perunggu anu bergengsi dina Katégori Kompetisi Grafis.

PerungguGrafis· 2026

Zuojiang Huashan Day Idéntitas Merek

ku Xinyi Li and Yichen Zhu

Klién: Zuojiang Huashan Day

Pamenang A' Design Award Perunggu dina Katégori Grafis

8,085

Pamenang Panghargaan anu Diverifikasi

Verifikasi Status Panghargaan pikeun #180237

Tingali di A' Design Award Siaran Pers Lencana Panghargaan

Warna

Désain

Ngeunaan Zuojiang Huashan Day Idéntitas Merek

Zuojiang Huashan Day nyaéta idéntitas merek anu diciptakeun pikeun acara budaya anu midangkeun seni batu Huashan, hiji situs Warisan Dunya di Guangxi, Cina. Idéntitas ieu ngagabungkeun motif tina ukiran anu umurna 2000 taun jeung desain grafis kontémporér. Wangun-wangun figur bangkong jeung pola kendang parunggu ngawangun sistem visual anu koherén, sarta tulisan pinyin Huashan digayakeun sangkan ngingetkeun kana tékstur ukiran gawir. Barang citak ngawengku poster, kantong keretas, kartu nami, diréktori seni batu, jeung gelang silikon. Tujuanana nyaéta sangkan situs warisan ieu bisa kaharti ku panongton global.

Pangakuan

Ngeunaan A' Design Award Perunggu

Zuojiang Huashan Day Idéntitas Merek mangrupa juara A' Design Award Perunggu, pangakuan anu pohara bergengsi anu dipasihkeun ka desain unggul anu dicirikeun ku kréativitas, kacerdikan jeung kawaspadaan. Para juara Perunggu téh artéfak anu lobaan kaahlian jeung kréatif pisan anu ngabuktikeun pangalaman anu lega, imajinasi jeung kacerdasan para désainerna. Zuojiang Huashan Day Idéntitas Merek diharepkeun jadi objék anu dihargaan, dikagumi jeung dipikanyaah anu profésional jeung inovatif. Desain juara A' Design Award Perunggu ieu ngalebetkeun prakték pangalusna dina seni, élmu, desain jeung téknologi, sarta unggul dina perhatian kana détail. Zuojiang Huashan Day Idéntitas Merek minuhan kabutuhan kalayan éndah, nyentuh kahayang, nyenangkeun rasa, jeung narik rasa panasaran.

Di Balik Désain

Kit Pers

Krédit, anggota tim sareng detil téknis anu disayogikeun ku désainer.

Sipat Unik: This Zuojiang Huashan Day brand identity uniquely merges 2000-year-old Huashan Rock Art motifs with modern internationalist design. Unlike generic cultural branding, it integrates iconic elements like frog-shaped figures and bronze drum patterns into a cohesive visual system, with Huashan pinyin styled to mimic cliff-carving textures. This fusion creates a globally resonant symbol that elevates the World Heritage Site's visibility and energizes Guangxi's cultural tourism.
Diménsi & Bungkusan: Posters: 297mm x 420mm A3 vertical
Paper bags: 320mm x 450mm x 120mm
Huashan Rock Art Directory: 240mm x 60mm
Business cards: 85mm x 54mm
Wristbands: 200mm x 20mm adjustable
All digital assets are provided in vector AI EPS and high resolution raster PNG PDF formats for versatile applications.
Tag: Huashan Rock Art, Cultural Heritage Branding, Visual Identity, Contemporary Design, Cultural Tourism, Guangxi Culture, Heritage Design, Visual System
Téknologi Produksi: The brand identity system was created using vector graphic software (Adobe Illustrator) for scalable high-fidelity visual assets. Posters and the Huashan Rock Art Directory are printed on 250g matte art paper with CMYK offset printing. Paper bags use 230g coated paper with reinforced handles. Business cards are printed on 300g premium cardstock with UV spot coating and wristbands are made of durable water-resistant silicone.
Tantangan Desain: The key challenge was balancing Huashan Rock Arts' historical authenticity with a globally resonant modern design. It was necessary to respect the Luoyue culture without oversimplifying motifs and to technically translate 2000-year-old cliff textures into scalable vectors. This was resolved by combining high-resolution scans with iterative testing, ensuring the design honors heritage while engaging contemporary audiences.
Panalungtikan: This cultural heritage revitalization project aimed to make Huashan Rock Art accessible globally via contemporary branding. Field research and expert interviews were conducted to extract motifs then Adobe Illustrator was used to create a modern visual system validated by cultural workers and designers. The result balances historical authenticity with modern aesthetics promoting cultural exchange and boosting Guangxis tourism
Inspirasi: The project is inspired by Huashan Rock Art, a World Cultural Heritage Site preserving the rituals of the ancient Luoyue people. The goal was to revitalize this millennia-old heritage for a global audience. By extracting iconic rock art motifs, the design connects ancient civilization with contemporary design, creating a visual language that honors history while fostering cross-cultural exchange.
Durasi Proyék: The project was initiated in March 2025 in Zhejiang,China,and completed in July 2025 in Zhejiang.
Alur Operasi: This brand identity system is designed for the Zuojiang Huashan Day cultural event. Visual assets such as posters paper bags and wristbands are distributed to attendees to enhance event engagement. The directory showcases Huashan Rock Art sites providing cultural context. Digital files are also available for online promotion ensuring the design reaches both on-site and global audiences to amplify cultural influence.
Anggota Tim: Xinyi Li
Yichen Zhu
Zeyu Wu
Krédit Gambar: Image #1: Designers Xinyi Li, Yichen Zhu, Zeyu Wu, Zuojiang Huashan Day, 2025.
Image #2: Designers Xinyi Li, Yichen Zhu, Zeyu Wu, Zuojiang Huashan Day, 2025.
Image #3: Designers Xinyi Li, Yichen Zhu, Zeyu Wu, Zuojiang Huashan Day, 2025.
Image #4: Designers Xinyi Li, Yichen Zhu, Zeyu Wu, Zuojiang Huashan Day, 2025.
Image #5: Designers Xinyi Li, Yichen Zhu, Zeyu Wu, Zuojiang Huashan Day, 2025.