Shangze Fruit Music Farm Kotak Kado ku Enfonad

Karya Shangze Fruit Music Farm Kotak Kado ku Enfonad nyaéta pamenang anu dihormat pisan tina 2026 A' Design Award Perunggu anu bergengsi dina Katégori Kompetisi Desain Bungkusan.

PerungguBungkusan· 2026

Shangze Fruit Music Farm Kotak Kado

ku Enfonad

Klién: Datong City Dongtian Mining Co., Ltd.

Pamenang A' Design Award Perunggu dina Katégori Bungkusan

7,761

Pamenang Panghargaan anu Diverifikasi

Verifikasi Status Panghargaan pikeun #175429

Tingali di A' Design Award Siaran Pers Lencana Panghargaan

Warna

Désain

Ngeunaan Shangze Fruit Music Farm Kotak Kado

Shangze Fruit Music Farm mangrupa kotak kado pikeun tomat, anu wangunna kawas alat pamuter kaset gaya baheula. Grafis, warna jeung strukturna ngingetkeun kana gaya visual taun 1960-an nepi ka 1980-an. Modul musik dihurungkeun waktu kotakna dibuka, muterkeun lagu himne merek anu diadaptasi tina lagu klasik. Ilustrasi datar radio, mesin jahit, gulungan pilem jeung kipas daun kalapa dipaké, dibarengan ku karakter merek Fanxi. Rohangan-rohangan jero kotak nu wangunna kawas tomat nyekel buahna jeung ngajaga tina benturan salila diangkut. Warna oranyeu dipaké minangka warna utama pikeun narik ati pameuli anu leuwih ngora.

Pangakuan

Ngeunaan A' Design Award Perunggu

Shangze Fruit Music Farm Kotak Kado mangrupa juara A' Design Award Perunggu, pangakuan anu pohara bergengsi anu dipasihkeun ka desain unggul anu dicirikeun ku kréativitas, kacerdikan jeung kawaspadaan. Para juara Perunggu téh artéfak anu lobaan kaahlian jeung kréatif pisan anu ngabuktikeun pangalaman anu lega, imajinasi jeung kacerdasan para désainerna. Shangze Fruit Music Farm Kotak Kado diharepkeun jadi objék anu dihargaan, dikagumi jeung dipikanyaah anu profésional jeung inovatif. Desain juara A' Design Award Perunggu ieu ngalebetkeun prakték pangalusna dina seni, élmu, desain jeung téknologi, sarta unggul dina perhatian kana détail. Shangze Fruit Music Farm Kotak Kado minuhan kabutuhan kalayan éndah, nyentuh kahayang, nyenangkeun rasa, jeung narik rasa panasaran.

Di Balik Désain

Kit Pers

Krédit, anggota tim sareng detil téknis anu disayogikeun ku désainer.

Sipat Unik: Themed on the music farm, the gift box shapes like a retro cassette player. Upon opening, it plays the brand anthem adapted from the classic song The East Is Red, complemented by the elements common in the 1960s to 1980s and the IP character brown eared pheasant, evoking memories of farm life from the era in auditory and visual ways. This creates a brand universe integrating sensory interactions, origin stories, and cultural connotations, elevating the agricultural product to an emotion carrier.
Diménsi & Bungkusan: 4000*3000px
Tag: Music Farm, Retro Cassette Player, Nostalgia Culture, Sensory Storytelling, Unity of Sound and Form, Immersive Interaction, Box Opening with a Sense of Ceremony, Intangible Cultural Heritage IP
Téknologi Produksi: The gift box, centered on the shape of a retro cassette player, authentically recreates the aesthetic style common in the 60s to 80s through graphics, colors, and structures. A music module plays the brand anthem, while details like knobs and frequency dials further highlight the function of music playback. The box transforms the typical elements of the 60s to 80s, such as film reel and palm leaf fans, into graphics, achieving a harmonious unity of packaging design and brand culture.
Tantangan Desain: The core challenge was how to strike a balance between retro elements and modern aesthetic taste. To address that, the design team has employed vibrant orange as the main color to attract younger demographics. The flat illustrations of old objects such as radios and sewing machines embody profound cultural significance and cater to the preferences of younger demographics. The cute IP character Fanxi further adds a touch of youthful energy, perfectly blending nostalgia with fashion.
Panalungtikan: Market research has confirmed that people who grew up in the 60s to 80s share an emotional connection with the song The East Is Red and old objects like radios and thermos flasks, while younger demographics show curiosity toward nostalgia culture, interactive music mechanisms enhance brand recall, and IP characters emotionally bridge the gap between the brand and its consumers. The gift box demonstrates the practical value of nostalgia driven idea in brand communication and packaging design.
Inspirasi: Inspired by the everyday objects typical of the 60s to 80s, the gift box shapes like a retro cassette player, utilizing a tangible form to evoke cultural nostalgia for that distinct historical era. Combined with the era specific elements and the IP character brown eared pheasant Fanxi, it suggests the mission of the product to authentically replicate the rich, sweet flavor of tomatoes in the 60s to 80s, providing a multisensory experience involving visual, auditory, and tactile senses.
Durasi Proyék: The project officially started in Beijing in April 2025 and successfully finished in July of the same year.
Alur Operasi: When users open the box, the music module automatically activates and plays the brand anthem adapted from the classic song The East Is Red. This instantly immerses users in the vibrancy of bygone days, creating a nostalgic ambience. Inside the box, tomato shaped cavities not only present a cute visual effect for an engaging experience, but also offer protective cushioning to minimize damage to the product during transportation.
Anggota Tim: Yifeng Qu,
Hanxiao Wang