94Hilook Desain Identitas Korporat ku Eason Liu and Elvis Ku

Karya 94Hilook Desain Identitas Korporat ku Eason Liu and Elvis Ku nyaéta pamenang anu dihormat pisan tina 2026 A' Design Award Perunggu anu bergengsi dina Katégori Kompetisi Grafis.

PerungguGrafis· 2026

94Hilook Desain Identitas Korporat

ku Eason Liu and Elvis Ku

Klién: DaDao International Brand Research & Design Institute

Pamenang A' Design Award Perunggu dina Katégori Grafis

8,173

Pamenang Panghargaan anu Diverifikasi

Verifikasi Status Panghargaan pikeun #174826

Tingali di A' Design Award Siaran Pers Lencana Panghargaan

Warna

Désain

Ngeunaan 94Hilook Desain Identitas Korporat

94HiLook nyaéta sistem identitas korporat anu diciptakeun pikeun toko hibrid anu ngagabungkeun supermarket kurasi, réstoran yakiniku, sareng bar kopi. Logona ngahijikeun tanduk banteng, buntut lauk, sareng angka 94 pikeun ngagambarkeun pilihan produk ti darat sareng laut. Palét warna beureum sareng hideung diideuan ku barang pernis Jepang (lacquerware), kalayan emas, biru, sareng kulawu ngora salaku warna pangdeudeul. Desainna ngarujuk kana sumanget para pengrajin di Pasar Tsukiji, Tokyo. Aturan tata létak modular nerapkeun identitas ieu kana papan tanda, kemasan, fasad hareupeun toko, sareng média sosial.

Pangakuan

Ngeunaan A' Design Award Perunggu

94Hilook Desain Identitas Korporat mangrupa juara A' Design Award Perunggu, pangakuan anu pohara bergengsi anu dipasihkeun ka desain unggul anu dicirikeun ku kréativitas, kacerdikan jeung kawaspadaan. Para juara Perunggu téh artéfak anu lobaan kaahlian jeung kréatif pisan anu ngabuktikeun pangalaman anu lega, imajinasi jeung kacerdasan para désainerna. 94Hilook Desain Identitas Korporat diharepkeun jadi objék anu dihargaan, dikagumi jeung dipikanyaah anu profésional jeung inovatif. Desain juara A' Design Award Perunggu ieu ngalebetkeun prakték pangalusna dina seni, élmu, desain jeung téknologi, sarta unggul dina perhatian kana détail. 94Hilook Desain Identitas Korporat minuhan kabutuhan kalayan éndah, nyentuh kahayang, nyenangkeun rasa, jeung narik rasa panasaran.

Di Balik Désain

Kit Pers

Krédit, anggota tim sareng detil téknis anu disayogikeun ku désainer.

Sipat Unik: The brand's core principles are "Freshness, Quality, Trendiness". CI Design focuses on the integrated application of cultural translation, incorporating the cultural atmosphere and artisan spirit of Tokyo's Tsukiji Market. The visual core combines bull horns and a fish tail with the numeral "94", symbolizing the brand's dedication to professional product selection and culinary craftsmanship, while the primary color scheme uses red and black inspired by Japanese lacquerware.
Diménsi & Bungkusan: This is a non-physical identity system comprising logo design, brand color palette, typography, and modular layout rules. It is applied across digital and physical channels, including storefront facade, signage, packaging, and social media.
Tag: CIS Design, Logo Design, Dadao, Taiwan, 94HiLook
Téknologi Produksi: The logo combines bull horns, a fish tail, and the number 94, symbolizing expertise in curating products from both land and sea. Inspired by traditional Japanese lacquerware, the red and black color scheme highlights meat in the supermarket and fire in the yakiniku area, creating both cultural depth and visual impact. Supporting colors such as gold, blue, and light gray add diversity and reflect the lively spirit of Tsukiji Market. The building facade takes cues from Japanese fabric door curtains, continuing the red and black palette.
Tantangan Desain: Positioned as a community supermarket, the space encourages inclusivity through coffee gatherings, curated product displays, and yakiniku dining, fostering connections among diverse users. Digital menus reduce paper waste, and multilingual visuals improve access to information. The overall design merges modular visual identity with spatial planning to reflect the brand belief that good design supports sustainability. This system builds emotional ties with customers, promoting thoughtful choices in buying and eating, while supporting local brands and responsible food culture.
Panalungtikan: The brand is renamed as 94HiLook. In Chinese semantics, this name intuitively evokes fresh meat products and is also chosen considering the aesthetic balance of the font strokes. The design incorporates the owner's aspiration for the cultural experience of Tsukiji Market and translates the brand's meticulous, refined traits, corresponding to the artisan spirit, into visual vocabulary. This allows customers to personally participate in the journey of ingredients, from selection and preparation to enjoyment, and review their food choices through the experience.
Inspirasi: The founder of 94HiLook leveraged their professional chef background and years of experience in live streamed product selection to create a hybrid store combining Japanese yakiniku, a supermarket, and a coffee bar. The initial purpose of the brand refresh was to enhance the quality of the pickup store and transform it into a hybrid supermarket, restaurant operation. This was ultimately refined into an upscale curated supermarket combined with individual yakiniku and a coffee bar.
Durasi Proyék: The project finished in 2025 in Taiwan.
Alur Operasi: The modular identity system prioritizes clarity and a defined information hierarchy, ensuring effective communication. It integrates online and offline channels according to brand needs, enabling the team to operate efficiently using standardized guidelines. The rebrand to 94HiLook uses "94", which phonetically resembles meaning "just is" in Chinese, to directly convey the brand message. Geometric subsidiary patterns streamline promotional material production, using orderly aesthetics to balance vibrant product colors, enhancing marketing flexibility and efficiency.