Guanshan Fungsi Utama: Identitas Merek ku Hong Jia Min

Karya Guanshan Fungsi Utama: Identitas Merek ku Hong Jia Min nyaéta pamenang anu dihormat pisan tina 2025 A' Design Award Beusi anu bergengsi dina Katégori Kompetisi Grafis.

BeusiGrafis· 2025

Guanshan Fungsi Utama: Identitas Merek

ku Hong Jia Min

Klién: Jijia Brand Creative Studio

Pamenang A' Design Award Beusi dina Katégori Grafis

2,022

Pamenang Panghargaan anu Diverifikasi

Verifikasi Status Panghargaan pikeun #172951

Tingali di A' Design Award Siaran Pers Lencana Panghargaan

Warna

Désain

Ngeunaan Guanshan Fungsi Utama: Identitas Merek

Téks Buku: Guanshan mangrupa identitas merek anu diciptakeun pikeun toko susu tèh. Desain ieu ngagunakeun aksara Cina salaku dasarna sarta ngamodernisasi struktur aksara klérikal tradisional bari tetep ngajaga sumanget klasikna. Berakar tina estetika obyék wétan, identitas ieu ngahijikeun citra kipas cet cai jeung parabotan tèh. Motif utama nembongkeun kipas jeung cangkir tèh dina komposisi anu tumpang tindih, nyiptakeun simbolisme ganda. Guratan kuas cet nunjukkeun bingkai awi tina kipas buleud tradisional, sedengkeun siluet cangkirna dumasar kana mangkok tèh Jianzhan.

Pangakuan

Ngeunaan A' Design Award Beusi

Guanshan Fungsi Utama: Identitas Merek mangrupa juara A' Design Award Beusi, pangakuan anu bergengsi anu dipasihkeun ka desain alus anu minuhan sarat profésional jeung industri anu diharepkeun tina kréasi anu dirarancang alus. Para juara Beusi nunjukkeun kaahlian anu hébat, spésialisasi anu luhur, pamahaman ahli jeung kamampuh kréatif para kréatorna. Guanshan Fungsi Utama: Identitas Merek diharepkeun jadi kréasi anu dihargaan, dikagumi jeung dipikanyaah anu praktis jeung inovatif. Desain juara A' Design Award Beusi ieu ngalebetkeun prakték pangalusna industri sarta ngabogaan ciri téknis anu mampuh pakait jeung pangweruh praktis jeung bakat. Guanshan Fungsi Utama: Identitas Merek dihormat pikeun katelitianana sarta dirarancang pikeun méré paningkatan kualitas hirup anu mantuan ngajadikeun dunya tempat nu leuwih hadé.

Di Balik Désain

Kit Pers

Krédit, anggota tim sareng detil téknis anu disayogikeun ku désainer.

Sipat Unik: Anchored in the philosophy of teahouse as home, we construct a contemporary sanctuary for tea connoisseurs. Our brews extract primal essences from ancient tea groves, harmonized with mountain springs and melted snow to reveal terroir authenticity. Spaces crystallize tea mountains textures and light interplay, crafting immersive nomadic tea sanctuaries that engage all senses.
Diménsi & Bungkusan: The brand multi series tea collections employ phytographic design extracting each teas botanical essence and marrying it with Chinese aesthetic principles. This methodology crystallizes into Neo Chinese packaging that embodies product specific visual identities.
Tag: Oriental, Creativity, Tea , Ink Painting, Chinese
Téknologi Produksi: The creative process prioritizes onomastic morphology deriving visual forms directly from the brands nomenclature while integrating product typology. This methodology undergoes cultural synthesis through strategic collisions between contemporary creativity and Chinese heritage elements, generating innovative semiotic expressions rooted in commercial context.
Tantangan Desain: The project requires the seamless integration of multiple elements to simultaneously communicate the brand core identity, embody Oriental aesthetics, and ensure versatile application across diverse scenarios.
Panalungtikan: We reconfigure tea rituals through Ceramic Deconstructionism transposing bamboo brazier fans mechanical logic into ergonomic curves, translating ink bleeds into tactile gradients on vessel surfaces. Packaging evolves into Tactile Typology archives where material stratigraphy chronicles tea history, Neo Chinese design manifests as Parametric Archaeology methodology.
Inspirasi: Rooted in Chinese tea ware aesthetics, the concept reimagines Song Dynasty tea house imagery through calligraphic brushwork. Capturing the symbiotic relationship between luzan brazier fans and tea utensils, Ink tonalities outline the fan silhouette, its flowing strokes organically morphing into modern teacups streamlined forms. This visual philosophy of holding a fan while contemplating tea manifests through design.
Durasi Proyék: Located in Dongguan, Guangdong Province, China, this project was designed in October 2024.
Alur Operasi: Carve the eraser into desired shapes, saturate its sculpted surfaces with ink, then employ this unconventional tool as a brush substitute. Through rhythmic imprinting and calculated pressure variations on paper, the rubber matrix undergoes iterative experimentation. Each impression accumulates ink dynamics angular edges deposit geometric patterns while worn facets create mist like gradients.
Patén: Copyrights belong to Hong Jia Min, 2024.
Anggota Tim: Hong Jia Min
Krédit Gambar: Hong Jia Min