Su Jiu Dong Po Fungsi Utama: Kemasan Inuman Keras ku Liandong Zhang and Xueqian Zhang

Karya Su Jiu Dong Po Fungsi Utama: Kemasan Inuman Keras ku Liandong Zhang and Xueqian Zhang nyaéta pamenang anu dihormat pisan tina 2025 A' Design Award Perunggu anu bergengsi dina Katégori Kompetisi Desain Bungkusan.

PerungguBungkusan· 2025

Su Jiu Dong Po Fungsi Utama: Kemasan Inuman Keras

ku Liandong Zhang and Xueqian Zhang

Klién: Jiangsu Shuanggou Distillery Co., Ltd

Pamenang A' Design Award Perunggu dina Katégori Bungkusan

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Tingali di A' Design Award Siaran Pers Lencana Panghargaan

Warna

Désain

Ngeunaan Su Jiu Dong Po Fungsi Utama: Kemasan Inuman Keras

Téks Buku: Su Jiu Dong Po nyaéta sagolongan opat botol inuman keras anu diideuan ku sajak sareng kahirupan pujangga Su Shi. Unggal botol ngagambarkeun hiji tahapan kahirupan pujangga éta, ti mangsa nonoman anu semangat nepi ka mangsa engké anu bébas jiwana. Botol-botol ieu didamel tina bahan bodas kaca-kristalin sarta nuturkeun wangun botol prem meiping anu ramping, kalayan sungutna nyempit sareng awakna pinuh, ngingetkeun kana pesawis Dinasti Song. Beungeut luarna diukir timbul, sareng téksturna robah ti rapet ka jarang pikeun ngagambarkeun ngocorna walungan. Gambaran puitis ieu dirobah jadi pangalaman visual sareng sentuhan anu bisa dirasakeun.

Pangakuan

Ngeunaan A' Design Award Perunggu

Su Jiu Dong Po Fungsi Utama: Kemasan Inuman Keras mangrupa juara A' Design Award Perunggu, pangakuan anu pohara bergengsi anu dipasihkeun ka desain unggul anu dicirikeun ku kréativitas, kacerdikan jeung kawaspadaan. Para juara Perunggu téh artéfak anu lobaan kaahlian jeung kréatif pisan anu ngabuktikeun pangalaman anu lega, imajinasi jeung kacerdasan para désainerna. Su Jiu Dong Po Fungsi Utama: Kemasan Inuman Keras diharepkeun jadi objék anu dihargaan, dikagumi jeung dipikanyaah anu profésional jeung inovatif. Desain juara A' Design Award Perunggu ieu ngalebetkeun prakték pangalusna dina seni, élmu, desain jeung téknologi, sarta unggul dina perhatian kana détail. Su Jiu Dong Po Fungsi Utama: Kemasan Inuman Keras minuhan kabutuhan kalayan éndah, nyentuh kahayang, nyenangkeun rasa, jeung narik rasa panasaran.

Di Balik Désain

Kit Pers

Krédit, anggota tim sareng detil téknis anu disayogikeun ku désainer.

Sipat Unik: Taking Su Shi's poems as the connection, combining his life experiences allows users to appreciate the spirit of Dongpo and the literary ambiance while savoring the liquor. The imagery depicted on the bottle resonates closely with the poem, utilizing a blend of ink and modern techniques. This transformation of poetic imagery into visual language creates an immersive experience that distinguishes it from products that merely symbolize references to traditional culture.
Diménsi & Bungkusan: 300mmX120mmX420mm
Tag: The great river runs east, Su Shi's poetic rhythm, Song dynasty porcelain aesthetics, Inner painted landscapes, Red cliff imagery, Joint cultural creations, Poetry and liquor
Téknologi Produksi: The material is a glass-crystalline white substance, and the four bottles share a cohesive design inspired by the streamlined meiping plum vase style. Each bottle features a slightly narrowed mouth and a full belly, evoking the aesthetics of Song dynasty porcelain, characterized by a in a subtle way. The outer surface of the bottles is intricately carved in relief, with the texture transitioning from detailed to sparse, simulating the dynamic flow of a river, from calm to rushing, and providing a distinctive tactile experience.
Tantangan Desain: By reviewing a large amount of literature, we extracted the classic poems of the historical poet Su Shi and the four stages of his life to establish a correlation. The portrayal of Su Shi's image had been criticized as review of the illustrations and texts to rectify the details of his attire, such as the straw raincoat and clothing style. Additionally, the depth of the embossing on the liquor bottle needed to adhere to food safety standards, prompting the design team to adjust the slope of the wavy pattern to mitigate compliance risks.
Panalungtikan: Focusing on cultural transformation and craft innovation, this project centers on the poetry of Su Shi and theatrical elements. It has designed a series of mass-produced cultural liquor bottles inspired by Su Shi's works, achieving a harmonious blend of cultural narration, craft innovation, and user experience. After an in-depth study of Su Shi's poems, biographies, and the aesthetic literature of the Song dynasty, the designer distilled key imagery, such as the Red Cliff, the river waves, and the scrolls, and took charge of the image composition and bottle modeling. The four bottles effectively transform the essence of the poems into translucent representations.
Inspirasi: Inspired by the artistic interpretation of Su Shi's heroic life in the theatrical production of the same name, this product features four bottles, each representing a distinct stage of Su Shi's life from an exuberant youth to free spirited twilight. Through a harmonious blend of poetry, painting, and craftsmanship, the spirit of Dongpo is condensed both within and outside the bottle. This innovative interpretation merges traditional culture with a contemporary understanding of the spirit of literature and brewing.
Durasi Proyék: 2024.5-2025.1 Nanjing, Jiangsu province
Alur Operasi: By reconstructing the spirit of Su Shi through a contemporary art style, the design team merges the narrative of drama with the static beauty of a liquor container, creating a product that offers a “sense of theater that can be both observed and touched,” thereby appealing to cultural consumers. The overall design of the bottle incorporates elements of poetry, ink painting, and relief craftsmanship, allowing customers to experience the dynamic interplay of “liquor activating poetry and painting” through its translucent imagery as they savor the liquor. This approach facilitates a multi-dimensional experience of “ tasting the liquor, enjoying the poetry, appreciating the paintings, and gaining a deeper understanding of the context.”
Anggota Tim: Liandong Zhang
Xueqian Zhang
Ru Li
Jiawei He
Krédit Gambar: Jiangsu Shuanggou Distillery Co., Ltd