Namuh Investment Rebranding Desain Identitas Merek ku LMNT Company

Karya Namuh Investment Rebranding Desain Identitas Merek ku LMNT Company nyaéta pamenang anu dihormat pisan tina 2025 A' Design Award Perunggu anu bergengsi dina Katégori Kompetisi Pariwara.

PerungguPariwara· 2025

Namuh Investment Rebranding Desain Identitas Merek

ku LMNT Company

Klién: LMNT Company

Pamenang A' Design Award Perunggu dina Katégori Pariwara

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Pamenang Panghargaan anu Diverifikasi

Verifikasi Status Panghargaan pikeun #170399

Buka Situs Tingali di A' Design Award Siaran Pers Lencana Panghargaan

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Désain

Ngeunaan Namuh Investment Rebranding Desain Identitas Merek

Namuh Investment Rebranding mangrupa desain identitas merek anu dijieun pikeun platform investasi anu ditujukeun pikeun Milenial jeung Gen Z. Rebranding ieu ngagerakkeun platform leuwih ti sakadar trading saham nuju kamekaran pribadi ngaliwatan investasi. Sistem desain anu dumasar kana motif panto ngalambangkeun kasempetan anyar sarta diterapkeun sacara konsisten dina sakabéh titik kontak customer. Ilustrasi anu imajinatif nampilkeun investasi salaku hal anu intuitif jeung gampang dihontal. Konsep Daily Shift ngadorong pangeluaran sapopoé bisa dirobah jadi investasi anu berorientasi ka masa depan.

Pangakuan

Ngeunaan A' Design Award Perunggu

Namuh Investment Rebranding Desain Identitas Merek mangrupa juara A' Design Award Perunggu, pangakuan anu pohara bergengsi anu dipasihkeun ka desain unggul anu dicirikeun ku kréativitas, kacerdikan jeung kawaspadaan. Para juara Perunggu téh artéfak anu lobaan kaahlian jeung kréatif pisan anu ngabuktikeun pangalaman anu lega, imajinasi jeung kacerdasan para désainerna. Namuh Investment Rebranding Desain Identitas Merek diharepkeun jadi objék anu dihargaan, dikagumi jeung dipikanyaah anu profésional jeung inovatif. Desain juara A' Design Award Perunggu ieu ngalebetkeun prakték pangalusna dina seni, élmu, desain jeung téknologi, sarta unggul dina perhatian kana détail. Namuh Investment Rebranding Desain Identitas Merek minuhan kabutuhan kalayan éndah, nyentuh kahayang, nyenangkeun rasa, jeung narik rasa panasaran.

Di Balik Désain

Kit Pers

Krédit, anggota tim sareng detil téknis anu disayogikeun ku désainer.

Sipat Unik: The rebranding introduces a new investment experience for Millennials and Gen Z by breaking away from the rigid visual conventions typically found in the investment industry. The concept of investment opens new opportunities is communicated through imaginative illustrations. A design system was developed based on the door motif, symbolizing new opportunities, ensuring consistent application across various customer touch-points.
Diménsi & Bungkusan: The key visual system, utilizing the Shift Motion, extends beyond applying a logo or color palette. It connects finance and lifestyle through messages that reflect the brand philosophy, supported by intuitive graphic elements. This approach enhances Millennials and Gen Zs interest in financial investment and increases accessibility to financial services.
Tag: Brand Identity, Brand Experience, Brand Strategy, Motion Graphic, Creative Direction, Investment, Iconography Design, Illustration Design, Mobile App Design
Téknologi Produksi: Adobe Illustrator, Adobe After Effects, Adobe Photoshop,
Tantangan Desain: Conventional stock investment platforms typically follow uniform UI structures focused on information delivery, leaving little room for brand differentiation. Namuh overcomes this challenge by introducing an illustrated world that creates a more engaging and differentiated experience for the MZ generation. The illustrations, developed under the Daily Shift concept, reimagine investing as intuitive and accessible, transforming complex financial processes into familiar and approachable experiences.
Panalungtikan: Namuh expands beyond stock trading to offer content and services that support personal development. For Millennials and Gen Z, investment is perceived not merely as a financial activity but as a form of self-growth. In this brand experience, the concept of Shift represents personal transformation, embedded throughout visual touchpoints, including the key visual motif. This approach reinforces Namuh’s commitment to fostering growth-driven investing.
Inspirasi: Namuh was repositioned beyond a traditional stock investment application into a platform delivering new experiences and value. Defined as a self-achievement platform, it emphasizes personal growth through investing. Rather than limiting itself to trading functions, the platform offers financial content tailored to Millennials and Gen Z. To support this vision, a comprehensive brand experience design was developed, along with operational principles and guidelines for service management and marketing strategies.
Durasi Proyék: Seoul, Republic of Korea
Alur Operasi: The brand concept, Daily Shift, promotes the transformation of everyday spending habits into future-oriented investment behaviors. This narrative encourages healthy investment practices that contribute to a robust capital market, supporting meaningful investments over unnecessary consumption.
Anggota Tim: Creative Director: Choe Jangsoon
BX Director: Han Hyungmin
BX Strategist: Kim Joeun
BX Designer: Hwang Euiseong
BX Designer: Na Hyunjoo
Krédit Gambar: Image #1 : ⓒ2024. LMNT all rights reserved.
Image #2 : ⓒ2024. LMNT all rights reserved.
Image #3 : ⓒ2024. LMNT all rights reserved.
Image #4 : ⓒ2024. LMNT all rights reserved.
Image #5 : ⓒ2024. LMNT all rights reserved.