Moutai Prince Kemasan Botol Inuman Keras ku Chengdu Wanjiazu Technology Co., Ltd

Karya Moutai Prince Kemasan Botol Inuman Keras ku Chengdu Wanjiazu Technology Co., Ltd nyaéta pamenang anu dihormat pisan tina 2025 A' Design Award Emas anu bergengsi dina Katégori Kompetisi Desain Bungkusan.

EmasBungkusan· 2025

Moutai Prince Kemasan Botol Inuman Keras

ku Chengdu Wanjiazu Technology Co., Ltd

Klién: Kweichow Moutai-Flavor Series Spirits Marketing Co., Ltd.

Pamenang A' Design Award Emas dina Katégori Bungkusan

192,019

Pamenang Panghargaan anu Diverifikasi

Verifikasi Status Panghargaan pikeun #169050

Tingali di A' Design Award Siaran Pers Lencana Panghargaan

Warna

Désain

Ngeunaan Moutai Prince Kemasan Botol Inuman Keras

Moutai Prince nyaéta desain kemasan pikeun botol inuman keras Cina ukuran 500 ml. Dasar botolna nyokot wangun lengkungna tina polong wijen, sarta bagian luhurna niru kembang wijen anu keur mekar. Tutup wangun T ngagabungkeun motif kelopak wijen jeung ilustrasi lima manuk bango. Tutupna dijieun ku émbos logam, anu ngahasilkeun tékstur tilu diménsi anu detil. Bagian dasarna diréngsékeun ku tékstur beludru anu genah dicekel. Skéma warnana ngagunakeun rona sauce anu élégan kalayan nada perunggu jeung emas sepuhan. Labél diagonal dina latar ungu wisteria dibingkai ku pola ranggeuyan gandum warna emas.

Pangakuan

Ngeunaan A' Design Award Emas

Moutai Prince Kemasan Botol Inuman Keras mangrupa juara A' Design Award Emas, pangakuan anu pohara bergengsi anu dipasihkeun ka desain kelas kahiji, ngaranjing jeung unggul. Para juara Emas téh kréasi anu pohara inovatif, visionér jeung matak ngacung anu ngagambarkeun kajeniusan, hikmah jeung kaahlian para désainerna. Moutai Prince Kemasan Botol Inuman Keras diharepkeun jadi panemuan anu pohara dipuji, pelopor tren, sarta monumental anu méré nilai anu can kungsi aya. Desain juara A' Design Award Emas ieu mangrupa proyék spéktakulér tur dihormat anu pohara mangpaatna sarta ngamajukeun watesan seni, élmu, desain jeung téknologi. Moutai Prince Kemasan Botol Inuman Keras nyiptakeun rasa hayang anu kuat, ngahudang gairah, ngadorong kréativitas, jeung ngagumkeun urang.

Di Balik Désain

Kit Pers

Krédit, anggota tim sareng detil téknis anu disayogikeun ku désainer.

Sipat Unik: Moutai Prince Classic Moutai Flavor, launched by Kweichow Moutai Co.,Ltd., has earned widespread acclaim for its exceptional quality. To further strengthen the distinct identity and core competitive edge of the brand, its packaging has undergone a comprehensive revamp, encompassing color coordination, pattern design, and craftsmanship. This redesign not only enhances its visual appeal but also effectively communicates the cultural significance of the brand.
Diménsi & Bungkusan: A bottle contains 500ml
Tag: Packaging design, Delicate velvet texture, Metal embossing techniques, Symbolism of sesame blossoms, Integration of traditional cultural elements
Téknologi Produksi: The bottle base is finished with a delicate velvet texture that conveys a luxurious and distinctive quality while enhancing comfort when held. The cap is meticulously crafted using metal embossing techniques, resulting in a detailed and richly layered texture that creates a vivid 3D visual effect. These fine details enhance the visual appeal and artistic charm of the product.
Tantangan Desain: The core challenge was to enhance visual impact while ensuring a cohesive style through color coordination. To this end, the color scheme is dominated by an elegant sauce hue, complemented by bronze and gilded gold tones that add depth and richness to the visual layers. A diagonal label, set against a wisteria purple backdrop and framed by golden wheat ear patterns, adds a touch of refinement. Thoughtful color distribution and transition create visual harmony, resulting in a unified aesthetic.
Panalungtikan: This design goes beyond celebrating traditional aesthetics, further conveying the culture and values of the brand. With richly layered design elements, the packaging invites a profound dialogue with consumers, offering a superior sensory experience and a deep sense of cultural identity. It also amplifies the emotional value and sparks social interactions, fostering greater user satisfaction and loyalty. Every encounter with the product provides a joyful user experience full of heartfelt wishes.
Inspirasi: A Chinese saying describes a sesame stalk blooming notch by notch, rising ever higher, as a symbol of career and life progress. Inspired by this, the bottle base emulates the natural beauty of a sesame pod with its sleek, naturally curved form. The top mimics a blooming sesame flower, symbolizing prosperity and flourishing. The T shaped cap combines sesame petal motifs with an illustration of five cranes, evoking a solid, refined feel while adding both cultural and artistic values.
Durasi Proyék: The design and development of this packaging started in Chengdu, Sichuan Province, in March 2024. It was then introduced to the Chinese market in December 2024.
Alur Operasi: By integrating rich traditional cultural elements, each sip of the premium liquor allows users to deeply experience the essence of profound Chinese heritage, fostering their cultural confidence and identity. The meaningful symbols and blessings on the packaging transcend mere decorations, serving as a bridge that connects the brand with consumers and evokes emotional resonance.
Anggota Tim: General Manager and Design Director: Jingan Jia