To Meet Desain Kemasan Apel ku Ziqiong Li

Karya To Meet Desain Kemasan Apel ku Ziqiong Li nyaéta pamenang anu dihormat pisan tina 2025 A' Design Award Perak anu bergengsi dina Katégori Kompetisi Desain Bungkusan.

PerakBungkusan· 2025

To Meet Desain Kemasan Apel

ku Ziqiong Li

Klién: ONE DESIGN Brand Co., Ltd

Pamenang A' Design Award Perak dina Katégori Bungkusan

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Pamenang Panghargaan anu Diverifikasi

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Tingali di A' Design Award Siaran Pers Lencana Panghargaan

Warna

Désain

Ngeunaan To Meet Desain Kemasan Apel

Desain ieu ngagunakeun éstétika minimalis kalayan warna-warna caang. Apel ageung anu jadi ciri has dina panutup kemasan produk nyiptakeun visual anu narik pisan. Fitur unik ieu ngajadikeun kemasan téh nonjol dina sagala tampilan, nulungan konsumén gampang ngaidentifikasi produk engké. Éta ogé ngawangun citra visual merek, ningkatkeun pangakuan merek sareng ngahontal tujuan pamasaran pikeun kainget langkung saé ngaliwatan paparan anu diulang-ulang.

Pangakuan

Ngeunaan A' Design Award Perak

To Meet Desain Kemasan Apel mangrupa juara A' Design Award Perak, pangakuan anu luar biasa bergengsi anu dipasihkeun ka desain kelas luhur, endah jeung matak kagum. Para juara Perak téh karya anu pohara cemerlang jeung pohara kréatif anu ngagambarkeun kaahlian, bakat jeung kapinteran para désainerna. To Meet Desain Kemasan Apel diharepkeun jadi karya anu éndah, karya andalan anu pohara profésional jeung pohara inovatif. Desain juara A' Design Award Perak ieu mangrupa panemuan anu pohara kasohor jeung dikagumi anu mangpaat sarta ngamajukeun watesan seni, élmu, desain jeung téknologi. To Meet Desain Kemasan Apel mangrupa kréasi anu pohara diirikeun anu ngahudang kahayang, ngabawa rasa positip, jeung ngahudangkeun rasa heran jeung kagum.

Di Balik Désain

Kit Pers

Krédit, anggota tim sareng detil téknis anu disayogikeun ku désainer.

Sipat Unik: The design has a minimalist aesthetic enhanced by vivid colors, resulting in a striking visual representation for the product packaging - an iconically oversized apple. This unique feature makes the packaging stand out in different display arrangements, helping consumers recognize it at later times. Moreover, it aids in building the brand's visual identity and improves brand recognition. Repeated exposure helps the brand achieve its marketing goal of strengthening memorability.
Diménsi & Bungkusan: 350mm*350mm*120mm
Tag: Brand identity, super symbols, creativity, interaction
Téknologi Produksi: Paper printing involves processes like hot stamping, embossing, and UV coating.
It is presented using special papers such as those with magnetic buckles and tactile paper.
Panalungtikan: This brand is sold in major southern Chinese cities, targeting middle - to high - end consumers aged 25 - 40.
Our design is based on the main consumer groups and aesthetic needs identified through market analysis.
The aim is to create market - catering designs, using design power to help the brand establish a market foothold and achieve greater commercial value.
This project has achieved e goal of creating packaging at represents the product and engages in dialogue with consumers.
Inspirasi: Let the product packaging promote the product and convey the brand concept through the super - symbol design. Write a blessing on the packaging like "May all the good things come to you as you eat this apple." This aligns with Chinese consumers' cultural perception of apples, as they are considered to bring good fortune and peace. Include the latitude and longitude to show the high - quality origin of our products. Also, add a water droplet element to let consumers more directly feel the freshness of the apple.
Durasi Proyék: The project started in Xi'an in May 2023, ended in Xi'an in March 2024, and was produced and sold in Shenzhen in March 2024.
Alur Operasi: Engaging opening meods can attract consumers. Uncover the apple to show hand - drawn illustrations and evoke the joy of a bountiful harvest. Then, reveal an airplane window with rolling apples. The overall box design, along wi the detailed graphic design, work together to inform consumers about e professional cultivation process of the apples until they are ripe. It also conveys at the fruit is transported by the fastest air freight to deliver it to consumers in the best condition.
Anggota Tim: Li Ziqiong
Cai Xueqin
Wen Wanqi
西安一宫格品牌传播有限公司One Design Brand Communication Co., Ltd.