Karya Iced Hop Gin Kemasan ku Michael Held nyaéta pamenang anu dihormat pisan tina 2025 A' Design Award Perunggu anu bergengsi dina Katégori Kompetisi Desain Bungkusan.

PerungguBungkusan· 2025

Iced Hop Gin Kemasan

ku Michael Held

Klién: Michael Held

Pamenang A' Design Award Perunggu dina Katégori Bungkusan

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Pamenang Panghargaan anu Diverifikasi

Verifikasi Status Panghargaan pikeun #163667

Tingali di A' Design Award Siaran Pers Lencana Panghargaan

Warna

Désain

Ngeunaan Iced Hop Gin Kemasan

Rasa gin anu dijieun ngaliwatan infusi hop jeung pepermin katémbongkeun dina identitas visualna. Congcot hop beku dipasangkeun jeung manuk bueuk nu neuteup nangkep inti anu seger jeung tiis tina inuman éta. Dominasi pepermin digambarkeun dina bungkusan luar ngaliwatan nuansa biru jeung kembang és anu distilisasi. Téma tiis jeung beresih ieu diteruskeun dina botol kaca berembun, dimana labél logam ningkatkeun kesan és. Pola ibun halus jeung aksen kepingan salju diembos dina permukaan, nguatkeun téma seger. Unggal unsur ngarojong karakter nyegerkeun gin.

Pangakuan

Ngeunaan A' Design Award Perunggu

Iced Hop Gin Kemasan mangrupa juara A' Design Award Perunggu, pangakuan anu pohara bergengsi anu dipasihkeun ka desain unggul anu dicirikeun ku kréativitas, kacerdikan jeung kawaspadaan. Para juara Perunggu téh artéfak anu lobaan kaahlian jeung kréatif pisan anu ngabuktikeun pangalaman anu lega, imajinasi jeung kacerdasan para désainerna. Iced Hop Gin Kemasan diharepkeun jadi objék anu dihargaan, dikagumi jeung dipikanyaah anu profésional jeung inovatif. Desain juara A' Design Award Perunggu ieu ngalebetkeun prakték pangalusna dina seni, élmu, desain jeung téknologi, sarta unggul dina perhatian kana détail. Iced Hop Gin Kemasan minuhan kabutuhan kalayan éndah, nyentuh kahayang, nyenangkeun rasa, jeung narik rasa panasaran.

Di Balik Désain

Kit Pers

Krédit, anggota tim sareng detil téknis anu disayogikeun ku désainer.

Sipat Unik: The frozen hop cone paired with a mystic owl visually reflects the gin's unique flavor profile, dominated by spicy hops and refreshing peppermint. The coolness of mint shapes the overall impression, mirrored in the outer packaging with cool blue tones and ice flowers. This frosty theme extends to the frosted glass bottle, with a metallic label enhancing the icy feel. The recurring owl emblem adds a sense of freshness and determination, highlighting the gin's direct, strong taste.
Diménsi & Bungkusan: 72 mm x 72 mm x 193 mm
Tag: Gin, Infused, iced, owl, hop,
Téknologi Produksi: In cooperation with the founder, we created the Gin packaging totally from scratch including the material mix. Through these well-chosen and simple materials like the frosted glass and the reflective label the design visually prepares the customer for the upcoming fresh and crisp taste experience.
Tantangan Desain: At first, I experimented with different bottle types i.e. brown beer bottles with crown caps or bow closure. Also, I went for a green color theme for the label with classical Blackletter typography. This has led to, a direction of traditional Franconian craft beer design. The idea of peppermint infusion was not directly visible.
Panalungtikan: Not applicable
Inspirasi: The packaging is inspired by handcrafted beer using design elements often seen in craft brewing, like the detailed image of a hop cone. This connects to the idea of quality and care in making the product, similar to how craft beers are made. The frosted glass bottle and metallic label add to this handmade feel, showing that the gin, like craft beer, is made with attention to detail and tradition.
Durasi Proyék: The project began in November 2023 and was completed in March 2024. The selection of a suitable mix of materials was especially challenging, as the small production volume meant that an attractively priced paper had to be used for the label and outer packaging.

The gin is produced in a small town in Franconian Switzerland and is sold purely locally in the farm store of the small fruit farm.
Alur Operasi: The fine feel of the velvety, smooth bottles with their fine structure is reminiscent of the feathers of an owl. The asymmetrical label design visually highlights the unconventional character.
Anggota Tim: Michael Held
Krédit Gambar: Images: Photographer tm studios visuelle medien GmbH, 2024.