Ken14 Bungkusan Bir ku China Resources Snow Breweries

Karya Ken14 Bungkusan Bir ku China Resources Snow Breweries nyaéta pamenang anu dihormat pisan tina 2025 A' Design Award Perak anu bergengsi dina Katégori Kompetisi Desain Bungkusan.

PerakBungkusan· 2025

Ken14 Bungkusan Bir

ku China Resources Snow Breweries

Klién: China Resources Snow Breweries

Pamenang A' Design Award Perak dina Katégori Bungkusan

31,935

Pamenang Panghargaan anu Diverifikasi

Verifikasi Status Panghargaan pikeun #163372

Buka Situs Tingali di A' Design Award Siaran Pers Lencana Panghargaan

Warna

Désain

Ngeunaan Ken14 Bungkusan Bir

Ken 14 nyaéta bungkusan anu didamel pikeun bir tina séréal barley domestik. Desainna ngagambarkeun sacara abstrak pamandangan alam lahan barley di Hulunbuir, ngagunakeun warna bodas, héjo, jeung emas pikeun ngingetkeun kana kamekaran barley ti binih nepi ka asak. Tata perenah jeung téksna nuturkeun gaya koran Cina baheula, anu ngarojong gampangna dibaca. Bahan-bahanna ngawengku alternatif kulit berbasis bio anu didamel tina ampas séréal, lawon non-anyaman, kantong keretas kraft anu bisa didaur ulang, sarta kotak keretas anu bisa terurai sacara alami, dipilih pikeun ngarojong perlindungan lingkungan.

Pangakuan

Ngeunaan A' Design Award Perak

Ken14 Bungkusan Bir mangrupa juara A' Design Award Perak, pangakuan anu luar biasa bergengsi anu dipasihkeun ka desain kelas luhur, endah jeung matak kagum. Para juara Perak téh karya anu pohara cemerlang jeung pohara kréatif anu ngagambarkeun kaahlian, bakat jeung kapinteran para désainerna. Ken14 Bungkusan Bir diharepkeun jadi karya anu éndah, karya andalan anu pohara profésional jeung pohara inovatif. Desain juara A' Design Award Perak ieu mangrupa panemuan anu pohara kasohor jeung dikagumi anu mangpaat sarta ngamajukeun watesan seni, élmu, desain jeung téknologi. Ken14 Bungkusan Bir mangrupa kréasi anu pohara diirikeun anu ngahudang kahayang, ngabawa rasa positip, jeung ngahudangkeun rasa heran jeung kagum.

Di Balik Désain

Kit Pers

Krédit, anggota tim sareng detil téknis anu disayogikeun ku désainer.

Sipat Unik: Ken 14 is the first beer made entirely from domestic raw materials. To highlight the main origin of barley in China, its packaging, abstracting and deconstructing the natural scene of barley fields in Hulunbuir, mainly adopts white, green and golden colors. It practices environmental protection in its whole life cycle to convey green principles. Following the style of Chinese old newspapers, the packaging provides a user friendly reading experience, emotionally resonating with consumers.
Diménsi & Bungkusan: Can H167.84 x D66.1mm
Tinplate H189.5 x D65.3mm
Tag: Snow beer packaging, trace to the source in nature, barley fields in Hulunbuir, style of Chinese old newspaper, environmental protection in whole life cycle
Téknologi Produksi: The innovative biobased leather alternative made from spent grain is produced without the use of organic solvents, ensuring that the packaging is free of odors and harmful substances.
The environmentally friendly non woven fabric, recyclable kraft paper bag and biodegradable renewable paper box, paired with the well chosen peripheral Ken 14 barley planting can, embody the 4R principles from the inside out, contributing to a green product image.
Tantangan Desain: The challenge was to create the packaging that establishes a cultural and emotional connection between consumers and Ken 14 while realizing environmental and sustainable goals. The designer has utilized the biobased leather alternative made from spent grain, and optimized the production process, to ensure environmentally friendliness. Meanwhile, natural elements from barley fields, coupled with the layout and text arrangement of Chinese old newspaper, enhance the overall visual appeal.
Panalungtikan: In the context of global efforts to achieve carbon peak and neutrality, the brand actively fulfills its social responsibility by following ESG principles, creating the green beer Ken 14. It uses domestic barley as the main ingredient to promote the development of the domestic barley industry. Its packaging highlights man and nature in harmonious coexistence so that consumers can feel the charm of nature while enjoying the beer, encouraging them to better cherish and protect the environment.
Inspirasi: Inspired by the vast, boundless barley fields in Hulunbuir, the designer has skillfully abstracted and deconstructed the natural scene, using white, green, and golden colors to vividly recreate the growth journey of barley from seedling to maturity. In this way, consumers can feel as if they were standing in the barley fields full of vigor and hope while enjoying the beer, immersing in the charm of nature.
Durasi Proyék: The product was designed in January, 2024 in Beijing, and launched in December 16, 2024 in China.
Alur Operasi: The packaging prioritizes interactive experience while focusing on aesthetic appeal. The box features a unique paper texture, suggesting the upscale position of the product and helping consumers better understand the story behind Ken 14. This design not only offers an interesting interactive experience, but also builds a strong cultural and emotional connection between consumers and the brand as they enjoy the beer.
Anggota Tim: Qiguang Zhou, Celine Zhou, Yan Yang, Xiaoxue Fu