Luna Alpina Pangbungkusan ku Arman Auzhanov

Karya Luna Alpina Pangbungkusan ku Arman Auzhanov nyaéta pamenang anu dihormat pisan tina 2025 A' Design Award Perak anu bergengsi dina Katégori Kompetisi Desain Bungkusan.

PerakBungkusan· 2025

Luna Alpina Pangbungkusan

ku Arman Auzhanov

Klién: Eurasia Elite

Pamenang A' Design Award Perak dina Katégori Bungkusan

29,600

Pamenang Panghargaan anu Diverifikasi

Verifikasi Status Panghargaan pikeun #163103

Buka Situs Tingali di A' Design Award Siaran Pers Lencana Panghargaan

Warna

Désain

Ngeunaan Luna Alpina Pangbungkusan

Arman Auzhanov, desainer ti Kazakhstan, nyiptakeun proyék vodka lengkep pikeun séktor premium. Anjeunna ngagunakeun gambar Bulan sareng Angkasa salaku kode semantik anu jelas dumasar kana bahan téknologi modérn. Posisina dumasar kana dua USP: émosional (vodka diproduksi luyu jeung fase Bulan) sareng rasional (dibersihkeun maké filtrasi Moonstone). Botol anu bentukna pribadi ngagaduhan debossing siga kawah bulan. Pikeun labélna anjeunna ngagunakeun bahan kalayan mikrokristal anu ngajadikeun gambar dinamis langit pinuh béntang, sareng Lénsa Fresnel pikeun gambar Bulan. Pangbungkusan kado futuristik ngalengkepan gambaran éta.

Pangakuan

Ngeunaan A' Design Award Perak

Luna Alpina Pangbungkusan mangrupa juara A' Design Award Perak, pangakuan anu luar biasa bergengsi anu dipasihkeun ka desain kelas luhur, endah jeung matak kagum. Para juara Perak téh karya anu pohara cemerlang jeung pohara kréatif anu ngagambarkeun kaahlian, bakat jeung kapinteran para désainerna. Luna Alpina Pangbungkusan diharepkeun jadi karya anu éndah, karya andalan anu pohara profésional jeung pohara inovatif. Desain juara A' Design Award Perak ieu mangrupa panemuan anu pohara kasohor jeung dikagumi anu mangpaat sarta ngamajukeun watesan seni, élmu, desain jeung téknologi. Luna Alpina Pangbungkusan mangrupa kréasi anu pohara diirikeun anu ngahudang kahayang, ngabawa rasa positip, jeung ngahudangkeun rasa heran jeung kagum.

Di Balik Désain

Kit Pers

Krédit, anggota tim sareng detil téknis anu disayogikeun ku désainer.

Sipat Unik: The name LUNA personifies the essence of premium positioning. The epithet "sky vodka" supports it. The positioning is supported by two USP: emotional - vodka is produced in accordance with the phases of the moon, and rational - it is cleaned with a moonstone.

The unique bottle is debossed by the lunar craters shape, sparkling on the shelf.

For the label we use a material making the starry sky image n dynamics, which supports the theme of space.

Futuristic gift packaging makes a mysterious image
Diménsi & Bungkusan: Bottle: 65 x 65 x 300 mm
Gift packaging: 80 x 80 x 320 mm
Tag: luna, moon, sky-vodka, vodka, Fresnel lens, Arman, Auzhanov, starry sky
Téknologi Produksi: We used various modern technologies that attract attention: deep lens Fresnel, which creates the effect of a voluminous iridescent moon, hot foil and Brail glossy varnish glowing in ultraviolet light.

The label is made of special material with a velvet effect, with millions of glittering crystals.

The personal mold for bottle, slightly tinted glass and transparent T-shape closure with black leg create a unique premium image.

Futuristic gift packaging combines matte plastic and metal.
Tantangan Desain: Today’s vodka market is one of the most highly competitive. Almost all imaginable positions are already taken. So the most difficult task is to find a way to stand out on it.
Panalungtikan: Before that, there was no product on the domestic market of Kazakhstan with the potential for the world export. "Luna" vodka is created to be attractive for the Kazakhstani mentality and at the same time to contain a message understandable to foreigners.

People of generation Y (which is the most solvent both in Kazakhstan and in the world) are attracted by stories mystical and real.
Inspirasi: For the base of brand, we have chosen the moon as an archetypal symbol, understandable to everyone and easy to remember. It is often used in literature and art, sounds in poetry and music. Many people believe in its influence on our psychological and even physiological condition.
We decided to create the Image of the moon and the whole space using clear semantic code and innovative visual solutions based on contrast materials.
Durasi Proyék: The project started in December 2021 in Minsk and finished in December 2023 in Shymkent
Alur Operasi: The label with the glittering deep lens Fresnel looking like the moon and millions of shimmering crystals draws attention of any customer passing by the shelf and creates a desire pick up the bottle to take a closer look.
Patén: Copyrights belong to Arman Auzhanov, 2021-2024