Karya Passion Fruit Bir ku Jin Zhang nyaéta pamenang anu dihormat pisan tina 2024 A' Design Award Perunggu anu bergengsi dina Katégori Kompetisi Desain Bungkusan.

PerungguBungkusan· 2024

Passion Fruit Bir

ku Jin Zhang

Klién: Wuhan Sanbu Brand Design

Pamenang A' Design Award Perunggu dina Katégori Bungkusan

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Verifikasi Status Panghargaan pikeun #161420

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Warna

Désain

Ngeunaan Passion Fruit Bir

2024 nyaéta Taun Loong (Naga) di Tiongkok. Mérek bir ieu disebut "Golden Dragon Spring", ku kituna desainer ngagambarkeun "naga" anu ngawakilan sumanget mérek jeung sumanget Tiongkok, anu jadi unsur visual penting tina bungkusan ieu. Dina waktu nu sarua, ieu mangrupa bir karajinan kalayan rasa markisa. Desainer ngagunakeun dahan jeung daun markisa, ogé pakan gandum jeung hops anu paling penting dina nyieun bir, pikeun nyiptakeun pamandangan anu meriah, nyorotkeun rasa markisa anu nyegerkeun.

Pangakuan

Ngeunaan A' Design Award Perunggu

Passion Fruit Bir mangrupa juara A' Design Award Perunggu, pangakuan anu pohara bergengsi anu dipasihkeun ka desain unggul anu dicirikeun ku kréativitas, kacerdikan jeung kawaspadaan. Para juara Perunggu téh artéfak anu lobaan kaahlian jeung kréatif pisan anu ngabuktikeun pangalaman anu lega, imajinasi jeung kacerdasan para désainerna. Passion Fruit Bir diharepkeun jadi objék anu dihargaan, dikagumi jeung dipikanyaah anu profésional jeung inovatif. Desain juara A' Design Award Perunggu ieu ngalebetkeun prakték pangalusna dina seni, élmu, desain jeung téknologi, sarta unggul dina perhatian kana détail. Passion Fruit Bir minuhan kabutuhan kalayan éndah, nyentuh kahayang, nyenangkeun rasa, jeung narik rasa panasaran.

Di Balik Désain

Kit Pers

Krédit, anggota tim sareng detil téknis anu disayogikeun ku désainer.

Sipat Unik: The packaging design uses the branches and leaves of passion fruit, as well as the most important wheat ears and hops for brewing beer, to create a vibrant scene and highlight the refreshing taste of passion fruit. At the same time, 2024 is the the Year of the Loong in China. The brand of this beer is called "Golden Dragon Spring", so the designer depicts the "dragon" representing the brand spirit and Chinese spirit, becoming an important visual element of this package.
Diménsi & Bungkusan: height 250mm x diameter 80mm
Tag: Beer, Jinlongquan, SANBU Design, Wuhan packaging design
Téknologi Produksi: The bottle is made of iron
Tantangan Desain: As the largest beer manufacturer in Hubei, China, jinlongquan hopes to launch a medium and high-end product that can improve the brand image, which can not only convey the long history of jinlongquan brand, but also make consumers feel the good quality of the product. We should have the unique spiritual symbol of the brand and show the pure product attribute of beer.
Panalungtikan: Jinlongquan Beer began producing beer in 1978 with an annual beer production capacity of 600000 tons, making it one of the largest beer brewing bases in central China. Jinlongquan Baixiangguo Craft Beer is a mid to high end beer product that is brewed with higher end ingredients, making it fresher and more mellow. Combining 2024 is the the Year of the Loong in China and the "dragon" contained in the brand name, the designer depicts the "dragon" as the main element.
Inspirasi: The creative inspiration mainly comes from two aspects: first, this beer created in spring, the overall packaging design conforms to the lush scene of spring, and through the combination of elements such as passion fruit branches, fruits, wheat ears, hops, etc., it highlights the refreshing taste; Second, 2024 coincided with the the Year of the Loong in China, and there was also a "dragon" in the brand name, so designers naturally portrayed the "dragon" as the main visual element.
Durasi Proyék: The project started in Wuhan, China in February 2024 and was completed in March 2024. It is expected to be sold in China in May 2024.
Alur Operasi: The 1L large iron can has a better display area. Copper engraving style illustrations depict rich details, and convey the spiritual symbols of the brand (Chinese Loong) and the product attributes of beer (passion fruit, hops, wheat ears); The combination of purple, gold, and green highlights the passion fruit flavor and vibrant green, forming a rich and layered packaging design scheme.
Patén: InBev jinlongquan beer (Hubei) Co., Ltd
Anggota Tim: Designer: Jin Zhang
illustration: Jin Zhang