Luliang Highland Vegetables Identitas Merek ku Tian Rui Ling Dong

Karya Luliang Highland Vegetables Identitas Merek ku Tian Rui Ling Dong nyaéta pamenang anu dihormat pisan tina 2024 A' Design Award Beusi anu bergengsi dina Katégori Kompetisi Grafis.

BeusiGrafis· 2024

Luliang Highland Vegetables Identitas Merek

ku Tian Rui Ling Dong

Klién: Shandong Tianrui Smart Marketing Planning Co., Ltd

Pamenang A' Design Award Beusi dina Katégori Grafis

11,770

Pamenang Panghargaan anu Diverifikasi

Verifikasi Status Panghargaan pikeun #161048

Tingali di A' Design Award Siaran Pers Lencana Panghargaan

Warna

Désain

Ngeunaan Luliang Highland Vegetables Identitas Merek

Luliang Highland Vegetables mangrupikeun identitas merek régional anu diciptakeun pikeun daérah budidaya sayuran dataran luhur di Cina. Logo ieu diwangun dumasar kana gambar medali emas, simbol anu geus dikenal pikeun kualitas jeung kaunggulan. Di puseur visualna aya manuk anu nyekel sayuran dina cocor na, kainspirasi ku ungkapan lokal yén ngan manuk anu nyaho naha sayuran éta hade atawa henteu. Cahaya, manuk, jeung sayuran ngawangun unsur grafis utama. Identitas ieu nekenkeun kana lega na wewengkon budidaya, métode tatanén ékologis, sarta suasana alam anu masih asli ti daérah éta.

Pangakuan

Ngeunaan A' Design Award Beusi

Luliang Highland Vegetables Identitas Merek mangrupa juara A' Design Award Beusi, pangakuan anu bergengsi anu dipasihkeun ka desain alus anu minuhan sarat profésional jeung industri anu diharepkeun tina kréasi anu dirarancang alus. Para juara Beusi nunjukkeun kaahlian anu hébat, spésialisasi anu luhur, pamahaman ahli jeung kamampuh kréatif para kréatorna. Luliang Highland Vegetables Identitas Merek diharepkeun jadi kréasi anu dihargaan, dikagumi jeung dipikanyaah anu praktis jeung inovatif. Desain juara A' Design Award Beusi ieu ngalebetkeun prakték pangalusna industri sarta ngabogaan ciri téknis anu mampuh pakait jeung pangweruh praktis jeung bakat. Luliang Highland Vegetables Identitas Merek dihormat pikeun katelitianana sarta dirarancang pikeun méré paningkatan kualitas hirup anu mantuan ngajadikeun dunya tempat nu leuwih hadé.

Di Balik Désain

Kit Pers

Krédit, anggota tim sareng detil téknis anu disayogikeun ku désainer.

Sipat Unik: For regional public brand identity newly designed for Luliang Highland Vegetables. The Gold Medal logo image is a key element symbolizing uniqueness and importance. The main object of the design is to accent its excellence in China highland vegetable industry, as well as its extensive cultivation area and leading stance in the market due to exceptional climatic conditions. This has earned the brand public recognition for maintaining the pristine ecology and delivering high quality vegetables.
Diménsi & Bungkusan: Luliang County central square outdoor advertising
Kunming Luliang County highway outdoor advertising
Size: 5.25X13.8 M
Tag: Logo, Gold Medal, Vegetable, Pristine, Compelling, Prominent
Téknologi Produksi: In the conceptual design phase, the project team engaged in extensive and intensive consultations to refine and establish the dominant visual elements of the logo design. These elements included symbolic textual and graphic elements such as light, birds, and vegetables. To accurately convey these elements, the team spent a lot of time in optimizing hundreds of prototypes and adjusting color combinations, in order to ensure that the finalized version of the gold medal image would be perceived the best in visual and textural appeal.
Tantangan Desain: Accurately proving the prominent stance in China highland vegetables and its ecological attributes are crucial for designing a logo for Luliang Highland Vegetables. By incorporating the gold medal symbol and the top production endorsement, along with elements of theater, personality, and interaction, the team enhanced the brand identity, fostered engagement with consumers, and improved communication.
Panalungtikan: The design team spent months in conducting field work in Luliang, Yunnan, to gain a comprehensive understanding and enhance the core visual elements of the logo design. Throughout the research process, the members delved into the distinct climatic and topographical conditions, and analyzed the ecological cultivation practices adhered by local community. This not only underscored the importance of health and environmental sustainability but also provided valuable insights for the design process.
Inspirasi: The Gold Medal, being associated as a symbol of excellence and high quality in culture and society, resonates with people's perception of the brand. The deep connection between Luliang Highland Vegetables and the values behind the Gold Medal has been crucial in gaining extensive recognition, serving as a source of inspiration for the design.
Durasi Proyék: The design phase of the project commenced on 10 January 2023 and wrapped in June of the same year. The final product debuted and implemented on 16 October 2023, in Luliang County.
Alur Operasi: An image of a bird holding a vegetable in its mouth, standing in the visual focus of the logo, was inspired by a local proverb in Luliang who knows if the vegetables are good or not, only the bird knows. This proverb suggests the adherence to the eco friendly principles of crop cultivation in the region and emphasizes the importance of personal taste experience in assessing food quality over external evaluations based solely on how it looks like. The pattern conveys a respect for the purity of nature and the pursuit for unprocessed state.
Anggota Tim: Xun Gao，Yang Li
Krédit Gambar: Xun Gao，Yang Li