Dotline Fungsi Utama: Identitas Korporat ku Tomohiro Kaji

Karya Dotline Fungsi Utama: Identitas Korporat ku Tomohiro Kaji nyaéta pamenang anu dihormat pisan tina 2024 A' Design Award Emas anu bergengsi dina Katégori Kompetisi Grafis.

EmasGrafis· 2024

Dotline Fungsi Utama: Identitas Korporat

ku Tomohiro Kaji

Klién: Dotline Co., Ltd.

Pamenang A' Design Award Emas dina Katégori Grafis

702,717

Pamenang Panghargaan anu Diverifikasi

Verifikasi Status Panghargaan pikeun #160477

Tingali di A' Design Award Siaran Pers Lencana Panghargaan

Warna

Désain

Ngeunaan Dotline Fungsi Utama: Identitas Korporat

Téks Buku: Sistem identitas ieu dimimitian ku nyieun struktur usaha anu komprehénsif sarta visi parusahaan — Social Heroes pikeun ngailhaman visi parusahaan ka klién, staf, jeung calon-calonna, katut sakabéh jalma anu patali dina industri. Dotline nempo sakabéh staf anu datang pikeun mantuan dina kahirupan sapopoé batur salaku pahlawan. Logona mangrupa simbol grafis pahlawan anu keur ngalempédkeun jubah bari maju ka hareup, dirancang tina hurup, D tina "dots" + L tina "line." Kusabab Dotline nyadiakeun 7 katégori usaha, logona datang dina sistem warna 7 warna anu ngagambarkeun unggal katégori usaha, ditulis kalayan hurup mérek asli.

Pangakuan

Ngeunaan A' Design Award Emas

Dotline Fungsi Utama: Identitas Korporat mangrupa juara A' Design Award Emas, pangakuan anu pohara bergengsi anu dipasihkeun ka desain kelas kahiji, ngaranjing jeung unggul. Para juara Emas téh kréasi anu pohara inovatif, visionér jeung matak ngacung anu ngagambarkeun kajeniusan, hikmah jeung kaahlian para désainerna. Dotline Fungsi Utama: Identitas Korporat diharepkeun jadi panemuan anu pohara dipuji, pelopor tren, sarta monumental anu méré nilai anu can kungsi aya. Desain juara A' Design Award Emas ieu mangrupa proyék spéktakulér tur dihormat anu pohara mangpaatna sarta ngamajukeun watesan seni, élmu, desain jeung téknologi. Dotline Fungsi Utama: Identitas Korporat nyiptakeun rasa hayang anu kuat, ngahudang gairah, ngadorong kréativitas, jeung ngagumkeun urang.

Di Balik Désain

Kit Pers

Krédit, anggota tim sareng detil téknis anu disayogikeun ku désainer.

Sipat Unik: A identity system design with a logo formed as a hero combined with D and L which is initial letters of its company name. The overall image may be unclear, but when people find a face, body and a cloak, they will see a hero flipping a cloak and moving forward. As a system, an original typeface was designed as a complementary elements. All communication graphics are designed with inspirations from the symbol and the original typeface.
Diménsi & Bungkusan: Name card: Width 55 mm x Height 91 mm, Book: Width 136 mm x Height 70 mm, Mono Rail: Width 14,800 mm x Height 3,085 mm
Tag: Connecting dots as one line, Hero, Japan, POP, Happiness, Social Wellness, Diverse, Positive, Hope, Soft, Tough
Téknologi Produksi: Grid system with the golden section, over ray,
multiplication
Tantangan Desain: The most challenging thing in the process was to identify the essential vision of the brand: A social Hero. Yet, hero was one of the key adjectives from the beginning, there were tons of options to chose from as a symbol of the brand. It was in a CEO's mind that how humanity and contribution to a society is important as the brand helping people like a hero with a little sense of humor.
Panalungtikan: Competitors research: Social welfare competitors, Start ups, Enterprise companies / mega brands
Inspirasi: Japan's aging population is progressing and has become a major social problem. Yet, we luck human resources who work in the welfare industry. Dotline is one of the major companies providing home medical, home care, home nursing, employment support for elderlies and disabilities based in Chiba prefecture. Their stuff come to support their daily life troubles and go back once it will be solved as if they are heroes coming from somewhere to help people.
Durasi Proyék: Brand renewal discussion started from July 2022 and the new logo and communication initiatives launched on August 2023. Mono rail advertisement will finish within 2024.