Eastroc Amla Juice Kemasan Inuman ku Guangzhou ID Advertising Co.,Ltd

Karya Eastroc Amla Juice Kemasan Inuman ku Guangzhou ID Advertising Co.,Ltd nyaéta pamenang anu dihormat pisan tina 2024 A' Design Award Beusi anu bergengsi dina Katégori Kompetisi Desain Bungkusan.

BeusiBungkusan· 2024

Eastroc Amla Juice Kemasan Inuman

ku Guangzhou ID Advertising Co.,Ltd

Klién: Guangzhou ID Advertising Co.,Ltd

Pamenang A' Design Award Beusi dina Katégori Bungkusan

14,081

Pamenang Panghargaan anu Diverifikasi

Verifikasi Status Panghargaan pikeun #159061

Tingali di A' Design Award Siaran Pers Lencana Panghargaan

Warna

Désain

Ngeunaan Eastroc Amla Juice Kemasan Inuman

Eastroc Amla Juice mangrupa desain kemasan pikeun inuman jus buah. Kemasanana dominan ku warna héjo lemes anu ngagambarkeun warna alami buah amla sarta ngébréhkeun mangpaat inumana pikeun nyegerkeun sungut jeung ngabantu pancernaan. Tilu titik disusun dina pola renda anu nyambung dina beuheung botol jeung dina kotak kardus pikeun manjangkeun tampilan visual dina rak. Gambar buah amla anu digedékeun disusun sacara silang dina label pikeun narik ka perhatian jeung némbongkeun eusi jus anu tinggi. Jus na diisikeun kana botol PET wangun silinder anu ditutupan ku label pinuh anu dicitak nganggo tinta ramah lingkungan.

Pangakuan

Ngeunaan A' Design Award Beusi

Eastroc Amla Juice Kemasan Inuman mangrupa juara A' Design Award Beusi, pangakuan anu bergengsi anu dipasihkeun ka desain alus anu minuhan sarat profésional jeung industri anu diharepkeun tina kréasi anu dirarancang alus. Para juara Beusi nunjukkeun kaahlian anu hébat, spésialisasi anu luhur, pamahaman ahli jeung kamampuh kréatif para kréatorna. Eastroc Amla Juice Kemasan Inuman diharepkeun jadi kréasi anu dihargaan, dikagumi jeung dipikanyaah anu praktis jeung inovatif. Desain juara A' Design Award Beusi ieu ngalebetkeun prakték pangalusna industri sarta ngabogaan ciri téknis anu mampuh pakait jeung pangweruh praktis jeung bakat. Eastroc Amla Juice Kemasan Inuman dihormat pikeun katelitianana sarta dirarancang pikeun méré paningkatan kualitas hirup anu mantuan ngajadikeun dunya tempat nu leuwih hadé.

Di Balik Désain

Kit Pers

Krédit, anggota tim sareng detil téknis anu disayogikeun ku désainer.

Sipat Unik: This project relates to the packaging design of an Amla juice. Amla is known for its benefits of cleansing palate and promoting digestion. The package is visually dominated by Morandi green. The fusion of the natural fruit green of Amla is perceived fresh and comfortable, creates a visual implication of "no burden on stomach after having a big meal". The use of three dots arranged continuously forms a super lace, which is applied on the bottleneck and carton to extend the shelf space visually. The continuous Amla image symbols are staggered to draw attention and highlight the high juice content of Amla Juice.
Diménsi & Bungkusan: Large bottle size: L 230mm x W 70mm x H 70mm
Small bottle size: L 55mm x W 55mm x H 170mm
Tag: Package, Drinks, Visuals, Amla Juice, Palate cleansing, Super Strong
Téknologi Produksi: The drink is packaged in a simple cylindrical PET bottle with a fully covered label design. The label paper is printed with eco-friendly ink to prioritize environmental protection. The use of flexographic printing ensures that the label pattern is presented clearly and vividly, creating a soft and comfortable color effect. Additionally, the package design features a large area of matte oil and partial varnish finish to enhance the overall intimacy of the product.
Tantangan Desain: Choosing the main color tone of the packaging is a critical and challenging task, as it directly influences the initial impression and overall ambiance conveyed by the product. The natural fruity green color of Amla perfectly exhibits the benefits of this beverage in cleansing the palate and promoting digestion. That’s why the designer had to ensure that the chosen color would not intervene or overshadow the natural green hue of Amla and took appropriate design techniques to highlight this color effectively when deciding on the color scheme.
Panalungtikan: Distinctive visual elements play a crucial role in readily identifying brand and leaving a deep impression. In this particular design, the designer used enlarged, staggered combination pictures of three Amla fruits as a visual hammer for identification purpose. This was transformed into a decorative pattern of three dots with lace extending to the bottle top area, in order to deepen the consumer's memory of the product.
Inspirasi: The packaging design is a crucial part of the design clearly informing consumers of the fact that the product contains real and high content of Amla Juice. The design team has proposed loading 20, 26, and 88 fruits that match different volumes in order to quantify the number of Amla fruits used. This way enhances consumers' awareness of the high content of Amla Juice and creates a strong motive for purchase.
Durasi Proyék: The packaging design project kicked off in Guangzhou in December 2022 and successfully wrapped up in March 2023 after three months of working on it. Subsequently, it was officially released to the public in June 2023 in Guangzhou.
Alur Operasi: The fresh visual effect of the packaging enhances the communication of the product benefits to the consumer, offering a full set of comprehensive visual feelings. When it comes to interactive experience, user can either unscrew the cap and consume the product directly or pour it into a glass. In order to preserve the flavor and benefits of the product for future drinking, it is essential for the user to securely screw the cap after each use.
Anggota Tim: Yilin Lu, Zijun Liu,Jianchao Chen