The Ancient Mexicans Idéntitas Éksibisi ku Eduardo Guizar Vukovich

Karya The Ancient Mexicans Idéntitas Éksibisi ku Eduardo Guizar Vukovich nyaéta pamenang anu dihormat pisan tina 2024 A' Design Award Perak anu bergengsi dina Katégori Kompetisi Warisan Budaya.

PerakWarisan Budaya· 2024

The Ancient Mexicans Idéntitas Éksibisi

ku Eduardo Guizar Vukovich

Klién: Universidad de Monterrey

Pamenang A' Design Award Perak dina Katégori Warisan Budaya

54,244

Pamenang Panghargaan anu Diverifikasi

Verifikasi Status Panghargaan pikeun #158345

Tingali di A' Design Award Siaran Pers Lencana Panghargaan

Warna

Désain

Ngeunaan The Ancient Mexicans Idéntitas Éksibisi

The Ancient Mexicans nyaéta idéntitas grafis pikeun paméran permanén budaya pra-Hispanik Méksiko di Museum of the Northeast di Monterrey, Méksiko. Idéntitas ieu didadasaran kana konsép rasi béntang. Grid titik-titik ditempatkeun dina gambar-gambar karya paméran anu kapilih, sarta bentuk pasagi jeung variasina digunakeun pikeun nyieun piktogram unggal budaya jeung téma. Piktogram-piktogram éta dicerminkeun jeung diulang-ulang pikeun ngabentuk pola anu jalan salaku modul sarta bisa diluyukeun kana unggal aplikasi. Desain informasi di jero paméran ngadukung pangalaman para sémah.

Pangakuan

Ngeunaan A' Design Award Perak

The Ancient Mexicans Idéntitas Éksibisi mangrupa juara A' Design Award Perak, pangakuan anu luar biasa bergengsi anu dipasihkeun ka desain kelas luhur, endah jeung matak kagum. Para juara Perak téh karya anu pohara cemerlang jeung pohara kréatif anu ngagambarkeun kaahlian, bakat jeung kapinteran para désainerna. The Ancient Mexicans Idéntitas Éksibisi diharepkeun jadi karya anu éndah, karya andalan anu pohara profésional jeung pohara inovatif. Desain juara A' Design Award Perak ieu mangrupa panemuan anu pohara kasohor jeung dikagumi anu mangpaat sarta ngamajukeun watesan seni, élmu, desain jeung téknologi. The Ancient Mexicans Idéntitas Éksibisi mangrupa kréasi anu pohara diirikeun anu ngahudang kahayang, ngabawa rasa positip, jeung ngahudangkeun rasa heran jeung kagum.

Di Balik Désain

Kit Pers

Krédit, anggota tim sareng detil téknis anu disayogikeun ku désainer.

Sipat Unik: Design of a new graphic identity that is flexible and functional, as well as a communication strategy that attracts the public to the exhibition of Ancient Mexicans, (exhibition of Mexican pre-Hispanic cultures at the Museum of the Northeast in Mexico, MUNE); offer information design within of the exhibition to enhance the experience of the user and finally, promote knowledge of pre-Hispanic cultures in the Northeast of the country through graphic design.
Diménsi & Bungkusan: The exhibition The Ancient Mexicans has 466 pieces, these are divided within the exhibition in cultures and themes. During the development From the graphic identity, two were selected
pieces from each culture and theme. to make choose each piece, were considered the most representative and with better photographs of the technical sheets provided by the Alfa Planetarium.
The first thing that was done during the abstraction process
of the graphic elements was to select the image of the piece, consistent with this step, the reticle was placed over the image and the opacity of the image in order to be able to observe
with greater clarity. Finally, the main element, which is the square and its variations on the image and the grid, generating
as a result different pictograms, or elements graphics for graphic identity.
Tag: Cultural, Heritage, Pre-hispanic, museum, archaeology, identity, signage, Aztecs, Mayans
Téknologi Produksi: For the graphic identity, a grid created from the concept of Constellations, considering that the stars when they come together generate new ones figures, different shapes were placed and organized points. By joining four points with lines, we generate a square.
Tantangan Desain: For the creation of the graphic identity, it was taken into account
account our client, the investigation, the public objective and the concept of Constellations. Starting From this background, several characteristics that we consider essential for what was sought to be represented through the graphic identity. We translate these characteristics to goals, which are: having an identity flexible, attractive, recognizable and current graphics.
Panalungtikan: Interviews were carried out with people specialized in the field
of museums. The Double Diamond Model was implemented, methodology that allows improving creative processes and idea prototyping. Various world-class museums were visited and the creative proposal was developed. From the research process, we developed the concept for the development of graphic identity. It arose from the search to connect the present with the past.
Taking this into account, a reflection was carried out about connections such as the union between two or more things that sometimes reveal to us and communicate new messages.
Inspirasi: Our country has a deep and extensive history, in Mexico from 2,500 BC. In 1521, a series of cultures developed, among which the Olmecs, Teotihuacans, Mayans, Zapotecs, Toltecs, Mixtecs and Mexicas or Aztecs.

Codices consist of pictorial documents or images that serve as a historical source in which the pre-Hispanic peoples left recorded its cultural and scientific advances, beliefs, rituals, system economic, chronology and in essence… its history.
Durasi Proyék: The design for the exhibition will be permanently at the Museo del Noreste (MUNE), in Monterrey Nuevo León, Mexico.
Alur Operasi: From the development of graphic elements designed based on the search for representation of each culture and theme, we decided to make emphasis on one of the goals established for the new graphic identity of “Los Antiguos Mexicanos”,
flexibility.
With the aim of designing a graphic identity flexible, a series of patterns were generated from the graphic elements. These are formed through reflection and repetition of one of the graphic elements. Each pattern works as module and system; usage varies depending on the application.
Anggota Tim: Andrea Rodríguez Tapia
Ariadna García Ríos
Daniela de la Fuente Lozano
Isabel Villegas Martínez