Karya Dragon Year Gift Kamasan Teh ku Tao Ran nyaéta pamenang anu dihormat pisan tina 2024 A' Design Award Beusi anu bergengsi dina Katégori Kompetisi Desain Bungkusan.

BeusiBungkusan· 2024

Dragon Year Gift Kamasan Teh

ku Tao Ran

Klién: Shenzhen Yixin Visual Brand Consultant Co., Ltd

Pamenang A' Design Award Beusi dina Katégori Bungkusan

12,076

Pamenang Panghargaan anu Diverifikasi

Verifikasi Status Panghargaan pikeun #157666

Tingali di A' Design Award Siaran Pers Lencana Panghargaan

Warna

Désain

Ngeunaan Dragon Year Gift Kamasan Teh

Kado Taun Naga nyaéta desain kamasan pikeun téh Pu'er, anu diciptakeun salaku kado pikeun Festival Cinta Tiongkok. Desain ieu diideuan ku naga, sato anu dianggap mulya dina mitologi Tiongkok kuno, sarta ku wilayah pagunungan Yunnan, tempat asal téh Pu'er. Gambar naga anu digambar ku leungeun ngagunakeun kaligrafi jeung lukisan mangsi digabungkeun jeung simbol naga basajan anu dijieun ku parangkat lunak grafis. Kamasan luar anu basajan kontras jeung gaya mangsi anu wanti-wanti tina kamasan jero. Kertas katun buatan leungeun ti masarakat étnis lokal dicitak nganggo layar, sahingga unggal potongan boga ciri anu unik.

Pangakuan

Ngeunaan A' Design Award Beusi

Dragon Year Gift Kamasan Teh mangrupa juara A' Design Award Beusi, pangakuan anu bergengsi anu dipasihkeun ka desain alus anu minuhan sarat profésional jeung industri anu diharepkeun tina kréasi anu dirarancang alus. Para juara Beusi nunjukkeun kaahlian anu hébat, spésialisasi anu luhur, pamahaman ahli jeung kamampuh kréatif para kréatorna. Dragon Year Gift Kamasan Teh diharepkeun jadi kréasi anu dihargaan, dikagumi jeung dipikanyaah anu praktis jeung inovatif. Desain juara A' Design Award Beusi ieu ngalebetkeun prakték pangalusna industri sarta ngabogaan ciri téknis anu mampuh pakait jeung pangweruh praktis jeung bakat. Dragon Year Gift Kamasan Teh dihormat pikeun katelitianana sarta dirarancang pikeun méré paningkatan kualitas hirup anu mantuan ngajadikeun dunya tempat nu leuwih hadé.

Di Balik Désain

Kit Pers

Krédit, anggota tim sareng detil téknis anu disayogikeun ku désainer.

Sipat Unik: Using calligraphy and ink painting as forms of expression, the illustrations and text of the "dragon" were hand drawn, and a concise "dragon" symbol was drawn using computer graphics software. The collision of the two shapes the unique temperament of the product. The restrained graphic style of the outer packaging and the wild ink style of the inner packaging form a strong contrast, which coincides with the refreshing and strong aftertaste of tea drinking.
Diménsi & Bungkusan: 200mm x 200mm x 4mm
Tag: Packing，Tea packaging，Pu'er tea packaging，Dragon Year
Téknologi Produksi: The packaging material adopts handmade paper unique to local ethnic minorities, which is environmentally friendly, simple, and rich in vicissitudes, expressing the ancient and cultural connotations of tea products.
Tantangan Desain: In terms of creation, it is necessary to inherit and activate local traditional culture, while realizing the inherent correlation between "Spring Festival", "Dragon Year", and "Tea"; In terms of material selection, Dai handmade cotton paper was used, which has a low production capacity. However, its long history, soft texture, and clear texture reveal the atmosphere of Eastern culture.
Panalungtikan: In order to highlight the regional cultural characteristics of the product during the creative process, many attempts were made, and ultimately, the unique Dai handmade cotton paper was selected for screen printing, with each copy being unique.
Inspirasi: The year of the dragon is approaching, and the dragon is an animal in ancient Chinese mythology, symbolizing auspiciousness. We took the theme of "Dragon" and drew inspiration from the geographical characteristics of Yunnan, China, the birthplace of "Pu'er tea", as well as the refreshing and strong aftertaste of the drink. We created packaging that showcases the characteristics of the product and the attributes of Dragon Year gifts.
Durasi Proyék: The project started in Shenzhen in October 2023, was completed in Yunnan in December 2023, and was launched into the market for sales in Shenzhen in January 2014. Simultaneously achieving excellent sales performance.
Alur Operasi: As the Dragon Year Spring Festival approaches, based on local cultural customs, we draw nutrients from ancient dragon totems and combine them with modern design contexts to create tea gifts that conform to the theme of the Dragon Year Spring Festival, showcasing the cultural taste of users.
Patén: Copyright
Name: Tao Ran
Year: 2023

Trademark
Year: 2020-2030
Holder: Shenzhen Yixin Visual Brand Consultant Co., Ltd