Karya RE MAX Daelim Kit Brosur ku Sang Ryu nyaéta pamenang anu dihormat pisan tina 2024 A' Design Award Perunggu anu bergengsi dina Katégori Kompetisi Citak.

PerungguCitak· 2024

RE MAX Daelim Kit Brosur

ku Sang Ryu

Klién: RE/MAX Daelim

Pamenang A' Design Award Perunggu dina Katégori Citak

57,757

Pamenang Panghargaan anu Diverifikasi

Verifikasi Status Panghargaan pikeun #155961

Tingali di A' Design Award Siaran Pers Lencana Panghargaan

Warna

Désain

Ngeunaan RE MAX Daelim Kit Brosur

Kit brosur ieu dirarancang pikeun RE MAX Daelim, franchisee anyar tina waralaba real estat internasional, Real Estate Maximums (RE MAX), di Koréa Kidul. Éta ngawengku édisi dwibasa dina basa Koréa jeung Inggris sarta folder berkas pikeun promosi kagiatan jualan makelar ka calon klien. Diideuan ku gawé babarengan jeung makelar, desainer ngatur komunikasi mérek pikeun produk franchisee pikeun masarkeun jasa jeung kinerja maranéhanana. Brosur nampilkeun eusi informatif, sedengkeun folder berkas nampung dokuméntasi jualan pikeun ngagampangkeun konsultasi klien.

Pangakuan

Ngeunaan A' Design Award Perunggu

RE MAX Daelim Kit Brosur mangrupa juara A' Design Award Perunggu, pangakuan anu pohara bergengsi anu dipasihkeun ka desain unggul anu dicirikeun ku kréativitas, kacerdikan jeung kawaspadaan. Para juara Perunggu téh artéfak anu lobaan kaahlian jeung kréatif pisan anu ngabuktikeun pangalaman anu lega, imajinasi jeung kacerdasan para désainerna. RE MAX Daelim Kit Brosur diharepkeun jadi objék anu dihargaan, dikagumi jeung dipikanyaah anu profésional jeung inovatif. Desain juara A' Design Award Perunggu ieu ngalebetkeun prakték pangalusna dina seni, élmu, desain jeung téknologi, sarta unggul dina perhatian kana détail. RE MAX Daelim Kit Brosur minuhan kabutuhan kalayan éndah, nyentuh kahayang, nyenangkeun rasa, jeung narik rasa panasaran.

Di Balik Désain

Kit Pers

Krédit, anggota tim sareng detil téknis anu disayogikeun ku désainer.

Sipat Unik: The designer and the realtors applied their expertise and experience in co-creating the collateral brief and deliverables. The bilingual editions are published to reach clients of all socioeconomic, geographic, and national backgrounds. The branded brochure and file folder promote the franchise as a powerhouse brand and the franchisee as a trusted operator. The brochure kit is designed to be all-inclusive, especially in empowering the realtors to perform a wider range of sales tasks.
Diménsi & Bungkusan: 210 x 297 mm
Tag: RE/MAX Daelim, Brochure, Co-Design, Sang Ryu
Téknologi Produksi: The designer executed the brochure kit to communicate the franchise brand image and the franchisee service. The cover features the cityscape of Yeouido in Seoul, where the franchisee is headquartered, as a design motif. The spreads feature the slogans, reference map, graphic figures, alphabetically indexed tables, and brandmark elements as navigable section signposts. The brochure is saddle-stitched, finished with spot coating on its cover illustrations, and printed on A4-sized paper, along with the file folder.
Tantangan Desain: What real estate sales collateral is essential to the realtors' sales activities? How can the designs represent the realtors as deserving professionals? Where are the opportunities for co-design to make practical and meaningful impacts?
Panalungtikan: The brochure kit is designed for RE/MAX Daelim, a new franchisee of the international real estate franchise, Real Estate Maximums (RE/MAX), in South Korea. It includes bilingual editions in Korean and English and a file folder for promoting the realtors' sales activities to prospective clients. Inspired by collaboration with the realtors, the designer managed the brand communications for the franchisee products to market their services and performance. The brochure features informative content, while the file folder accommodates sales documentation to facilitate client consultation.
Inspirasi: RE/MAX Daelim briefed on the collateral to be used in their realtors' sales activities. It is a tool for them to build client relationships leading to increased commissions. As a result, the designer co-created their first brochure kit with about 20 realtors who participated. For the brochure, participants contributed original text and photos to publish translated editions. For the file folder, they expressed its need to carry up-to-date listings and contracts for client consultation.
Durasi Proyék: RE/MAX Daelim launched the brochure kit in South Korea in July 2023. The designer and the realtors participated in its co-creation from March to June 2023.
Alur Operasi: The brochure kit is primarily used by the realtors for client consultations. With the brochure and file folder designs, they can locate information about their work, track records, and even research for sales purposes. The English edition is used to consult with clients and businesses at home and overseas. These opportunities come from the franchisee networks and client relations to utilize a translated edition as well as a PDF file.