Hand over Hand Idéntitas Merek ku Yiwen Zhang

Karya Hand over Hand Idéntitas Merek ku Yiwen Zhang nyaéta pamenang anu dihormat pisan tina 2024 A' Design Award Perunggu anu bergengsi dina Katégori Kompetisi Grafis.

PerungguGrafis· 2024

Hand over Hand Idéntitas Merek

ku Yiwen Zhang

Klién: Hand over Hand

Pamenang A' Design Award Perunggu dina Katégori Grafis

4,584

Pamenang Panghargaan anu Diverifikasi

Verifikasi Status Panghargaan pikeun #154975

Buka Situs Tingali di A' Design Award Siaran Pers Lencana Panghargaan

Warna

Désain

Ngeunaan Hand over Hand Idéntitas Merek

Hand over Hand mangrupa idéntitas merek anu dijieun pikeun panyadia jasa pendidikan husus. Idéntitas ieu tetep ngagunakeun elemen gambar tangan jeung buku anu digambar leungeun ti logo saméméhna pikeun ngajaga kasinambungan jeung karakteristikna. Analogue, hiji jenis huruf modéren kalayan lengkung anu lemes sarta wangun aksara anu kontras luhur, ngarojong nada anu ramah jeung mudah dideukeutan. Potongan géométris buleud jeung pasagi nyiptakeun komposisi anu saimbang anu ngagambarkeun kanékaragaman régional jeung démografis. Sistem ieu dipaké dina média sosial, laman wéb, eBook, iklan luar rohangan, majalah, kamasan, sarta kartu nami.

Pangakuan

Ngeunaan A' Design Award Perunggu

Hand over Hand Idéntitas Merek mangrupa juara A' Design Award Perunggu, pangakuan anu pohara bergengsi anu dipasihkeun ka desain unggul anu dicirikeun ku kréativitas, kacerdikan jeung kawaspadaan. Para juara Perunggu téh artéfak anu lobaan kaahlian jeung kréatif pisan anu ngabuktikeun pangalaman anu lega, imajinasi jeung kacerdasan para désainerna. Hand over Hand Idéntitas Merek diharepkeun jadi objék anu dihargaan, dikagumi jeung dipikanyaah anu profésional jeung inovatif. Desain juara A' Design Award Perunggu ieu ngalebetkeun prakték pangalusna dina seni, élmu, desain jeung téknologi, sarta unggul dina perhatian kana détail. Hand over Hand Idéntitas Merek minuhan kabutuhan kalayan éndah, nyentuh kahayang, nyenangkeun rasa, jeung narik rasa panasaran.

Di Balik Désain

Kit Pers

Krédit, anggota tim sareng detil téknis anu disayogikeun ku désainer.

Sipat Unik: As a pioneer in special education services, Hand over Hand helps students excel academically and socially while unswervingly supporting and profoundly dedicating to the future of global education and the challenges faced by 21st century society. Building a brand that continuously inspires and assists people, including children, families, and communities. By reimagining a passionate, vibrant, fun, inclusive, and diverse brand image to embody the core message everyone, everywhere can learn.
Diménsi & Bungkusan: The project is presented in both digital and print formats. The digital component included social media ads, web pages, and eBooks. The part of the print was utilized for OOH advertising, magazines, packages and business cards.
Tag: Corporate Identity Redesign, Website Design, Ebook Design, Social Media Campaign and OOH Ads
Téknologi Produksi: Adobe Creative Suite, Figma as the main development tool for this project.
Tantangan Desain: A critical factor in Hand over Hand's marketing evolution is maintaining its appeal to a wide range of demographics and geographies, including individuals with disabilities. Regarding the visual groundwork for conceptualizing brand innovation and future marketing challenges, the main issue is how to ensure consistent marketing and messaging lead to consistent brand identity.
Panalungtikan: Depending on the background of the brand organize the pain points and advantages of the existing brand system and take the case study of the website and social media account by researching its competitors in the education industry. The progress of this project from communication with the brand, and development schedule to testing achievements. Laying the visual groundwork for the brand's future marketing challenges is considered a work outcome.
Inspirasi: To differentiate from competitors, the hand drawn elements hand and book in the existing logo are preserved to infuse personality, positivity, and unique advantage. Analogue, a modern font seamlessly incorporates hand drawn elements with its gentle curves and high contrast letterforms, mirroring the brand's friendly and approachable personality. The geometric cuts of circular and square elements create a harmonious balance, symbolizing the fusion of regional and demographic diversity.
Durasi Proyék: The project started in July 2023 and finished in Sep 2023, in New York.
Alur Operasi: Visual language is key to rebranding, motivating and engaging people by creating emotional interactions.
Anggota Tim: Yiwen Zhang - Creative Director, Brand Designer, Content Creator