Jiao Yu Gin Kemasan Botol Gin ku Laizhou Distillery

Karya Jiao Yu Gin Kemasan Botol Gin ku Laizhou Distillery nyaéta pamenang anu dihormat pisan tina 2024 A' Design Award Perak anu bergengsi dina Katégori Kompetisi Desain Bungkusan.

PerakBungkusan· 2024

Jiao Yu Gin Kemasan Botol Gin

ku Laizhou Distillery

Klién: Laizhou Distillery

Pamenang A' Design Award Perak dina Katégori Bungkusan

39,327

Pamenang Panghargaan anu Diverifikasi

Verifikasi Status Panghargaan pikeun #154181

Buka Situs Tingali di A' Design Award Siaran Pers Lencana Panghargaan

Warna

Désain

Ngeunaan Jiao Yu Gin Kemasan Botol Gin

Jiao Yu Gin nyaéta desain kemasan anu diciptakeun pikeun gin anu dijieun di Sichuan, Cina. Botol kaca warna biru langit ieu boga awak anu langsing tur mélengkung kalayan rélief anyaman awi dina beungeutna. Rélief éta ngarujuk kana budaya anyaman awi di wewengkon Sichuan jeung Chongqing. Beungeut rélief méré cekelan anu nyaman jeung rasa rampa anu boga lapisan. Labél kertas awi anu bisa terurai sacara alami midangkeun informasi produk dina tata létak anu écés kalayan warna-warna anu kontras. Tutup gabus tina kai ek nutup botol jeung ngamungkinkeun botol bisa ditutup deui sanggeus unggal kali dituang. Kaca, labél, jeung gabusna bisa didaur ulang.

Pangakuan

Ngeunaan A' Design Award Perak

Jiao Yu Gin Kemasan Botol Gin mangrupa juara A' Design Award Perak, pangakuan anu luar biasa bergengsi anu dipasihkeun ka desain kelas luhur, endah jeung matak kagum. Para juara Perak téh karya anu pohara cemerlang jeung pohara kréatif anu ngagambarkeun kaahlian, bakat jeung kapinteran para désainerna. Jiao Yu Gin Kemasan Botol Gin diharepkeun jadi karya anu éndah, karya andalan anu pohara profésional jeung pohara inovatif. Desain juara A' Design Award Perak ieu mangrupa panemuan anu pohara kasohor jeung dikagumi anu mangpaat sarta ngamajukeun watesan seni, élmu, desain jeung téknologi. Jiao Yu Gin Kemasan Botol Gin mangrupa kréasi anu pohara diirikeun anu ngahudang kahayang, ngabawa rasa positip, jeung ngahudangkeun rasa heran jeung kagum.

Di Balik Désain

Kit Pers

Krédit, anggota tim sareng detil téknis anu disayogikeun ku désainer.

Sipat Unik: Laizhou Distillery in Qionglai, Sichuan Province, officially introduces its first gin brand and exclusively created packaging, Jiao Yu Gin. The packaging combines the bamboo weaving culture of Sichuan with local natural elements, aiming to entice the drinker into an enjoyable drinking journey while sensing the unique flavour of the Sichuan and Chongqing regions, thus making the brand a distinctive imprint in the wave of spirits localisation.
Diménsi & Bungkusan: product dimensions, 76 mm x 76 mm x 279 mm
Tag: Dry Gin, Bashu Style, Bamboo Weaving Culture, Naturalism, Local Ingredients
Téknologi Produksi: The traditional glass bottle, biodegradable bamboo paper label and oak cork.
Tantangan Desain: The challenge was to create memorable packaging for local spirits that is also environmentally friendly. Therefore, the packaging innovatively incorporates the bamboo weaving culture of Sichuan, conveying the natural and pure concept of localised brewing. Meanwhile, the classic glass bottle, biodegradable bamboo paper label and natural oak cork can be recycled, commendably realising sustainable development and environmental protection.
Panalungtikan: The design team found that Gin, the number one spirit of the world, was marketed in a modern but limited and unmemorable manner of packaging; however, consumers prefer the package with unique local imprints. Therefore, the packaging of Jiao Yu innovatively combines local ingredients and traditional cultural elements to form a visual symbol with brand memory, opening up new market possibilities in the New Consumption Era.
Inspirasi: Inspired by the representative bamboo element of Sichuan and Chongqing, the azure blue bottle is a harmonious fusion of slim, soft lines and bamboo weaving reliefs, representing an elegant, graceful, but modest texture. As the liquid flows underneath the bottle reliefs, enhancing the beauty of each other, create a profound visual appeal through the meets and mixes of regional culture and gin flavours.
Durasi Proyék: The project was designed and developed in 2022 in Shanghai and Qionglai, and launched in July 2023 in China.
Alur Operasi: The slender and soft curved body of the bottle, combined with the bamboo shape reliefs on the surface, provides customers with a more comfortable holding experience and a more layered sense of touch. With good sealing performance, the oak cork is convenient for customers to drink the bottle several times. Moreover, the classic label is designed to increase the reading pleasure for customers through the rigorous layout of information and refreshing colour contrasts.
Anggota Tim: Yan Zhang, Wanting Tang, Sijia Liang, Ming Ke, Rong Chen