Moutai 1935 Bungkusan Inuman Keras ku Chengdu Wanjiazu Technology Co., Ltd

Karya Moutai 1935 Bungkusan Inuman Keras ku Chengdu Wanjiazu Technology Co., Ltd nyaéta pamenang anu dihormat pisan tina 2024 A' Design Award Emas anu bergengsi dina Katégori Kompetisi Desain Bungkusan.

EmasBungkusan· 2024

Moutai 1935 Bungkusan Inuman Keras

ku Chengdu Wanjiazu Technology Co., Ltd

Klién: Kweichow Moutai-Flavor Series Spirits Marketing Co., Ltd.

Pamenang A' Design Award Emas dina Katégori Bungkusan

2,814,292

Pamenang Panghargaan anu Diverifikasi

Verifikasi Status Panghargaan pikeun #153916

Tingali di A' Design Award Siaran Pers Lencana Panghargaan

Warna

Désain

Ngeunaan Moutai 1935 Bungkusan Inuman Keras

Moutai 1935 nyaéta bungkusan pikeun inuman sulingan Cina ti propinsi Guizhou. Botol kacana ngagaduhan pola relief dina latar beureum, anu nembongkeun pamandangan emas para padagang uyah jeung perdagangan inuman keras di kota Moutai. Éta pola diideuan ku lukisan genre tradisional Cina. Tilu buleudan riak emas diémbos dina taktak botol. Beungeut reliefna diréngsékeun ku semprotan glasir, anu ngaronjatkeun cekelan jeung rampaan. Tutup tina campuran séng ngagunakeun struktur huntu anu peupeus salaku léngkah anti palsu. Kotak kado dijieun tina chipboard anu bisa didaur ulang jeung bisa terurai sacara alami.

Pangakuan

Ngeunaan A' Design Award Emas

Moutai 1935 Bungkusan Inuman Keras mangrupa juara A' Design Award Emas, pangakuan anu pohara bergengsi anu dipasihkeun ka desain kelas kahiji, ngaranjing jeung unggul. Para juara Emas téh kréasi anu pohara inovatif, visionér jeung matak ngacung anu ngagambarkeun kajeniusan, hikmah jeung kaahlian para désainerna. Moutai 1935 Bungkusan Inuman Keras diharepkeun jadi panemuan anu pohara dipuji, pelopor tren, sarta monumental anu méré nilai anu can kungsi aya. Desain juara A' Design Award Emas ieu mangrupa proyék spéktakulér tur dihormat anu pohara mangpaatna sarta ngamajukeun watesan seni, élmu, desain jeung téknologi. Moutai 1935 Bungkusan Inuman Keras nyiptakeun rasa hayang anu kuat, ngahudang gairah, ngadorong kréativitas, jeung ngagumkeun urang.

Di Balik Désain

Kit Pers

Krédit, anggota tim sareng detil téknis anu disayogikeun ku désainer.

Sipat Unik: Moutai 1935, a classic Chinese distilled spirit from Guizhou province, showcases its cultural essence through the packaging design that embraces the concept of inheriting the essence and bearing in mind the classic. On the bottle, the relief patterns stand out against a backdrop of Chinese red, unfolding a golden scroll of ancient salt sellers buying and savoring liquor in Moutai town. The bottle shoulder is embossed with circular ripples that symbolize time, regional identity, and labour.
Diménsi & Bungkusan: product dimensions,230 mm x 85 mm x 85 mm
Tag: Moutai, Chinese distilled spirits, Chinese paintings, Relief patterns, Packaging
Téknologi Produksi: The gift box of Moutai 1935 is made from environmentally friendly, recyclable and biodegradable chipboard.
The bottle is crafted from the type of glass commonly used for Chinese distilled spirits. And the patterns on the bottle have been enhanced with a glaze spray to heighten the overall visual appeal.
The zinc alloy cap features an innovative broken dentiform structure as an anti counterfeit measure.
Tantangan Desain: The key challenge lay in injecting novelty into the colour scheme of Chinese red and gold, which is commonly seen in the packaging designs for Chinese distilled spirits, and ultimately creating a classic and distinguished image for Moutai 1935. To this end, the bottle uses a muted shade of red as the background hue, exuding a profound vibe. And the inclusion of Chinese genre paintings seamlessly melds the Chinese distilled spirit with stories, imbuing Moutai 1935 with a vibrant cultural essence.
Panalungtikan: After thorough market research, the design team discovered that packaging designs for Chinese distilled spirits often look very similar and lack originality. Few highlight the history and quality of Chinese distilled spirits, and the cultural heritage of the product itself. Recognizing this gap, the design for Moutai 1935 delves into its historical context and regional traits, and further conveys them via traditional Chinese painting art to offer consumers a glimpse into Chinese liquor culture.
Inspirasi: The bottle features the illustrations inspired by traditional Chinese genre paintings, vividly portraying the salt transport of Guizhou and liquor commerce scenes. These visuals highlight the historical significance of Moutai. The three circles of golden ripples on the bottle shoulder mirror the annual rings which represent the passage of time, the Chishui River as the water source of Moutai, and the terraced fields emblematic of the diligence and artisan spirit of Guizhou people.
Durasi Proyék: The design and development of this project started in Chengdu, in November, 2020. It was introduced to the market in Guizhou, in January, 2022.
Alur Operasi: The text and patterns on the bottle both feature a relief design and are enhanced with a glaze spray. This not only increases friction to prevent slipping when held, but also provides a pleasant touch and aesthetic allure.
Anggota Tim: Chengdu Wanjiazu Technology Co., Ltd
Chengdu Sanhui Longhe Advertising Design Co., Ltd
Jing 'an Jia(General Manager& Design Director)
Yi Huang(Designer)