Jingting Mountain Scenic Area Idéntitas Merek ku Zhejiang Gongshang University

Karya Jingting Mountain Scenic Area Idéntitas Merek ku Zhejiang Gongshang University nyaéta pamenang anu dihormat pisan tina 2024 A' Design Award Perunggu anu bergengsi dina Katégori Kompetisi Grafis.

PerungguGrafis· 2024

Jingting Mountain Scenic Area Idéntitas Merek

ku Zhejiang Gongshang University

Klién: Anhui · Jingting Mountain Scenic Area

Pamenang A' Design Award Perunggu dina Katégori Grafis

16,520

Pamenang Panghargaan anu Diverifikasi

Verifikasi Status Panghargaan pikeun #152983

Tingali di A' Design Award Siaran Pers Lencana Panghargaan

Warna

Désain

Ngeunaan Jingting Mountain Scenic Area Idéntitas Merek

Jingting Mountain Scenic Area nyaéta idéntitas merek anu diciptakeun pikeun kawasan wisata utama sarta taman leuweung nasional di Propinsi Anhui, Cina. Idéntitas ieu dumasar kana gagasan ngajajah budaya ngaliwatan lukisan, sangkan hiji kunjungan karasa saperti keur leumpang ngaliwatan lukisan gulungan. Pamandangan gunung, wangun paviliun, mega anu tengtrem, kunang-kunang liar, jeung baram bodas sarta teh héjo lokal digambarkeun kana basa grafis. Genep grafis pangdeudeul ngarojong tanda utama sarta bisa dipaké dina rupa-rupa kaayaan. Desain ieu ngagentos citra samemehna anu daya tariкна ngan heureut sarta cocog pikeun média digital.

Pangakuan

Ngeunaan A' Design Award Perunggu

Jingting Mountain Scenic Area Idéntitas Merek mangrupa juara A' Design Award Perunggu, pangakuan anu pohara bergengsi anu dipasihkeun ka desain unggul anu dicirikeun ku kréativitas, kacerdikan jeung kawaspadaan. Para juara Perunggu téh artéfak anu lobaan kaahlian jeung kréatif pisan anu ngabuktikeun pangalaman anu lega, imajinasi jeung kacerdasan para désainerna. Jingting Mountain Scenic Area Idéntitas Merek diharepkeun jadi objék anu dihargaan, dikagumi jeung dipikanyaah anu profésional jeung inovatif. Desain juara A' Design Award Perunggu ieu ngalebetkeun prakték pangalusna dina seni, élmu, desain jeung téknologi, sarta unggul dina perhatian kana détail. Jingting Mountain Scenic Area Idéntitas Merek minuhan kabutuhan kalayan éndah, nyentuh kahayang, nyenangkeun rasa, jeung narik rasa panasaran.

Di Balik Désain

Kit Pers

Krédit, anggota tim sareng detil téknis anu disayogikeun ku désainer.

Sipat Unik: As a key scenic area and national forest park, Jingtingshan Scenic Area in Anhui Province has a brand that is different from other traditional design brands in China. It changed the traditional business model and communication methods, creating a new era of scenic area development with a new brand image. The old brand image had a relatively narrow audience. Our design appeals to a wider audience and is more suitable for dissemination in the digital information background.
Diménsi & Bungkusan: We have designed six auxiliary graphics for the Jingtingshan brand, which can be applied in various scenarios. Each graphic showcases the unique features of the Jingtingshan scenic area, including the countless works left behind by more than 300 famous poets and painters in history, as well as the enchanting mountain scenery. The graphics also highlight the distinctive pavilions and towers, as well as the locally produced "baijiu" (white liquor) and "green tea" of Jingtingshan.
Tag: Scenic Area, Digital, Renewal, Poetry and Painting, Chinese style
Téknologi Produksi: In our creative design for the new brand, we focus on the concept of cultural exploration through painting and have incorporated elements such as mountain views, pavilion styles, serene clouds and wild cranes, and the flavor of local wine and tea. The new design creates a tour experience that feels like walking in a scroll painting at Jingtingshan, allowing visitors to explore the cultural heritage of thousands of years.
Panalungtikan: The new brand of the scenic area was widely promoted across various types of media and has led to the development of a series of cultural and creative brands based on the new brand image. It has garnered extensive attention from individuals across various sectors of society and attracted tourists from all over the world to the scenic area, resulting in a significant increase in visitor numbers. This has generated greater economic benefits for the area.
Inspirasi: In our creative design for the new brand, we focus on the concept of cultural exploration through painting. We created a design that allows visitors to experience Jingtingshan like walking in a scroll painting. We also designed six auxiliary graphics for the Jingtingshan brand, each showcasing the unique features of the scenic area. Over 300 famous poets and painters have left countless poems and paintings throughout history. Enchanting mountain views of this place also merged in our design.
Durasi Proyék: The project started its design phase in Hangzhou in May 2022 and was completed in February 2023. It was officially launched in Xuancheng, Anhui Province, in March 2023.
Anggota Tim: Designer: Kan Zhao