Tiantai Huangcha Identitas Merek ku Zhejiang Gongshang University

Karya Tiantai Huangcha Identitas Merek ku Zhejiang Gongshang University nyaéta pamenang anu dihormat pisan tina 2025 A' Design Award Perak anu bergengsi dina Katégori Kompetisi Grafis.

PerakGrafis· 2025

Tiantai Huangcha Identitas Merek

ku Zhejiang Gongshang University

Klién: 天台县人民政府

Pamenang A' Design Award Perak dina Katégori Grafis

87,312

Pamenang Panghargaan anu Diverifikasi

Verifikasi Status Panghargaan pikeun #152976

Tingali di A' Design Award Siaran Pers Lencana Panghargaan

Warna

Désain

Ngeunaan Tiantai Huangcha Identitas Merek

Tiantai Huangcha nyaéta desain identitas merek jeung kemasan anu diciptakeun pikeun téh konéng régional. Logona ngagabungkeun wangun titik jeung daun dina basa grafis anu basajan. Hiji buleudan ngalambangkeun sarining téh. Dua buleudan nembongkeun interaksi antara manusa jeung alam. Tilu buleudan ngagambarkeun babaturan anu dariuk ngurilingan méja pikeun babarengan nginum téh. Grafis tarate téh di handapna ngajodokeun tilu titik éta sarta nyampurnakeun tanda mérek. Kemasanna ngagunakeun keramik matte kalayan gagang logam, sarta wangun wadah téhna nuturkeun wangun logo.

Pangakuan

Ngeunaan A' Design Award Perak

Tiantai Huangcha Identitas Merek mangrupa juara A' Design Award Perak, pangakuan anu luar biasa bergengsi anu dipasihkeun ka desain kelas luhur, endah jeung matak kagum. Para juara Perak téh karya anu pohara cemerlang jeung pohara kréatif anu ngagambarkeun kaahlian, bakat jeung kapinteran para désainerna. Tiantai Huangcha Identitas Merek diharepkeun jadi karya anu éndah, karya andalan anu pohara profésional jeung pohara inovatif. Desain juara A' Design Award Perak ieu mangrupa panemuan anu pohara kasohor jeung dikagumi anu mangpaat sarta ngamajukeun watesan seni, élmu, desain jeung téknologi. Tiantai Huangcha Identitas Merek mangrupa kréasi anu pohara diirikeun anu ngahudang kahayang, ngabawa rasa positip, jeung ngahudangkeun rasa heran jeung kagum.

Di Balik Désain

Kit Pers

Krédit, anggota tim sareng detil téknis anu disayogikeun ku désainer.

Sipat Unik: The combination of dots shapes and leaves condenses the Buddhist meditation into a logo graphic with multiple meanings. The circle symbolises the essence of tea; the arrangement of two circles shows the interaction between man and nature; and the arrangement of three circles signifies the sharing and gathering of friends who are seated around a table to drink three cups of tea together.
The tea lotus graphic below the logo echoes the three dots above, ultimately constituting the complete logo.
Diménsi & Bungkusan: Round, crescent shaped tea canister: diameter 120mm*height 150mm (capacity 150-200g);
Tea tray: leaf-shaped design, length 200mm*width 100mm.
In packaging design, round tea canisters, crescent-shaped tea canisters, diagonally placed tea cups and leaf-shaped tea trays are the basic apparatus for tea tasting. At the same time, through the clever combination of the tea canister and the tea tray, it forms an isomorphic design that echoes with the logo graphic, which effectively strengthens the brand impression.
Tag: Brand Narrative, Brand Design, Symbolic Design, Sustainable Packaging, Regional IPs
Téknologi Produksi: Material Selection: The packaging is made of matte ceramic and metal handles, echoing the natural texture; balancing a sense of high-end with sustainability;

3D modelling: The tea canister form was modelled based on the logo graphic to ensure that the shape was consistent with the brand symbol. This creation, through the simple design, helps the brand to show the rich connotation, and leave a deeper memory and sense of identity in the user's mind.
Tantangan Desain: Cultural abstraction: how to transform Buddhist Zen into a universal symbol? This can be done by lowering the narrative cognitive threshold through a simple graphic with different numbers of circles, one circle, two circles and three circles;
Breaking barriers: how to balance high-end positioning and mass communication? Minimalist design of gifts and everyday scenes to strengthen the ‘scarcity + cultural value’ label;
Production: process cost control for complex shaped tea canisters, using modular moulds to reduce customisation costs.
Panalungtikan: This project creates a brand image and packaging system for "Tiantai Yellow Tea". Centered on "Buddhist culture," the design blends Zen aesthetics with tea-making traditions. The main graphic combines dots and leaf shapes. The tea lotus below forms a "poet monk with clasped hands," reflecting the "tea and Zen" philosophy. The design balances cultural richness with efficiency, emphasizing the tea's rarity and premium status. The brand gained government recognition and media coverage.
Inspirasi: We were commissioned by the government of Tiantai County, Zhejiang Province to design the brand identity and packaging for the local speciality tea 'Tiantai Huangcha.' As the birthplace of yellow tea, Tiantai Temple was asked to incorporate its concept of 'Tea Zen and One Taste' into the design; to transform the traditional process of sun-drying and drinking tea into visual symbols; and to integrate a variety of cultural imagery through geometric shapes that are easy to recognise and remember .
Durasi Proyék: The project started its design phase in October 2022, was completed in April 2023 and officially released in May 2024.
Alur Operasi: Unpacking Ceremony: The layered structure of the gift box needs to be opened in a specific order, simulating the Zen tea ceremony;
The combination of the tea canister and the tea tray enhances the sense of opening ceremony, which fits the needs of gift-giving scenarios, and the minimalist graphics reduce the cost of recognition, helping the brand to quickly enter new markets and strengthen the brand's memory. This minimalist symbol system can be expanded to tea utensils and cultural tourism products (such as meditation experience periphery) to continue the brand life cycle.
Anggota Tim: Designer：Kan Zhao
Krédit Gambar: Designer：Kan Zhao