Taishun City Idéntitas Merek ku Zhejiang Gongshang University

Karya Taishun City Idéntitas Merek ku Zhejiang Gongshang University nyaéta pamenang anu dihormat pisan tina 2025 A' Design Award Perunggu anu bergengsi dina Katégori Kompetisi Grafis.

PerungguGrafis· 2025

Taishun City Idéntitas Merek

ku Zhejiang Gongshang University

Klién: Taishun County People's Government

Pamenang A' Design Award Perunggu dina Katégori Grafis

14,578

Pamenang Panghargaan anu Diverifikasi

Verifikasi Status Panghargaan pikeun #152814

Tingali di A' Design Award Siaran Pers Lencana Panghargaan

Warna

Désain

Ngeunaan Taishun City Idéntitas Merek

Taishun City nyaéta idéntitas merek anu dirarancang pikeun hiji kota. Logo ieu dijieun tina garis-garis anu ngawangun ngaran kota, nyiptakeun tanda anu modéren sareng minimalis. Rohangan kosong di jero logo dianggap salaku wewengkon terbuka anu tiasa nampilkeun rupa-rupa simbol visual perkotaan. Tanda ieu tiasa diadaptasi ngaliwatan parobahan dina garis sareng wangun, sahingga kakenalna tetep kuat dina rupa-rupa aplikasi. Format vektor ngamungkinkeun logo diskalakeun kana sagala ukuran, ti kartu nami dugi ka iklan luar rohangan. Bahan merek anu dicitak ngagunakeun stock anu tiasa didaur ulang sareng biodegradable.

Pangakuan

Ngeunaan A' Design Award Perunggu

Taishun City Idéntitas Merek mangrupa juara A' Design Award Perunggu, pangakuan anu pohara bergengsi anu dipasihkeun ka desain unggul anu dicirikeun ku kréativitas, kacerdikan jeung kawaspadaan. Para juara Perunggu téh artéfak anu lobaan kaahlian jeung kréatif pisan anu ngabuktikeun pangalaman anu lega, imajinasi jeung kacerdasan para désainerna. Taishun City Idéntitas Merek diharepkeun jadi objék anu dihargaan, dikagumi jeung dipikanyaah anu profésional jeung inovatif. Desain juara A' Design Award Perunggu ieu ngalebetkeun prakték pangalusna dina seni, élmu, desain jeung téknologi, sarta unggul dina perhatian kana détail. Taishun City Idéntitas Merek minuhan kabutuhan kalayan éndah, nyentuh kahayang, nyenangkeun rasa, jeung narik rasa panasaran.

Di Balik Désain

Kit Pers

Krédit, anggota tim sareng detil téknis anu disayogikeun ku désainer.

Sipat Unik: This project means to design the local urban brand image. Firstly, the government hopes for a design that can highlight the city's name. Additionally, to meet diverse needs, the brand logo should be able to demonstrate variations through lines and also strengthen recognition through spatial representation. The whitespace within the logo can showcase various urban visual symbols, and it also signifies the infinite possibilities of the logo, providing ample room for development.
Diménsi & Bungkusan: Logo graphics: Designed based on vector file formats such as AI, EPS, SVG, etc., to ensure unlimited scaling without blur (suitable for full-size applications from business cards to outdoor advertising).
Color mode: Define CMYK (for printing), RGB (for digital screens), and Pantone spot colors (for high-end printing) at the same time to ensure color consistency across media.
Multi-version design: main logo, simplified version (monochrome/wireframe), inverted version (for dark background adaptation).
Tag: Culture, innovation, sustainability, inclusiveness,City Brand
Téknologi Produksi: Brand materials: Priority is given to the use of biodegradable and recyclable materials (e.g. FSC certified paper, plant-based plastics), in line with the ‘4R+1D’ principle of green packaging (reduction, reuse, recycling, regeneration and degradation); surface treatment technologies such as matte film, hot stamping and local UV are applied to enhance the visual texture of the brand logo.
Tantangan Desain: City branding often requires systematic thinking in design to help the city gain public recognition in brand promotion. This solution also has excellent scalability in design, leaving ample room for future applications in various aspects. In the realm of digital media, the logo's lines can be used to connect Taishun's local archways and ancient buildings, forming dynamic graphics that resonate well with the city's impression.
Panalungtikan: From the beginning of the design process, this solution aims to integrate the multi-level symbolic meanings of Taishun city (such as the characters representing the city, the bridge representing the culture, and the lines representing connection) in an organic and modern minimalist way. In today's China, where young people's aesthetics are becoming increasingly modern and open-minded, a modern and minimalist approach is an important means to captivate them.
Inspirasi: In the Taoist culture, the empty space must be left to fulfill its purpose of holding things. In terms of design, it achieves balance between the tangible and intangible elements. the tangible part highlights the city's unique identity, while the intangible part showcases the diverse characteristics of the city. Using taishun to create an open and versatile tangible part. The whitespace becomes intangible part, transforming into a new space for showcasing the diverse characteristics.
Durasi Proyék: The project started its design phase in July 2022 and was completed in December 2022. It was officially launched in February 2023.
Alur Operasi: In the field of urban brand image design, many cities face difficulties in choosing design elements due to their historical and cultural heritage. There are very few graphics that are as flexible as ours. This logo the diverse needs of urban development and application. It transformed using different lines and shapes to enhance recognition. The internal white space also provides room for showcasing visual symbols of the city, which implies high development potential of this city.
Anggota Tim: Designer: Kan Zhao
Krédit Gambar: Designer: Zhao Kan