Ings Kemasan Skincare ku Jason Chan - Offesc Design

Karya Ings Kemasan Skincare ku Jason Chan - Offesc Design nyaéta pamenang anu dihormat pisan tina 2024 A' Design Award Beusi anu bergengsi dina Katégori Kompetisi Desain Bungkusan.

BeusiBungkusan· 2024

Ings Kemasan Skincare

ku Jason Chan - Offesc Design

Klién: Ings Yingshu Group

Pamenang A' Design Award Beusi dina Katégori Bungkusan

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Pamenang Panghargaan anu Diverifikasi

Verifikasi Status Panghargaan pikeun #152173

Tingali di A' Design Award Siaran Pers Lencana Panghargaan

Warna

Désain

Ngeunaan Ings Kemasan Skincare

Ings mangrupa desain kemasan anu dijieun pikeun sababaraha produk skincare. Desain ieu ngagunakeun wangun peluru salaku métaforana pikeun ngahontal lapisan kulit anu leuwih jero. Téhnik arsitéktural nyiptakeun presentasi multidimensi anu ngébréhkeun téknologi profésional ti brand ieu. Logo aslina disederhanakeun sangkan unsur-unsur konci brand tetep katempo jelas dina rupa-rupa jenis produk. Kotak kurir bersleting anu bébas plastik ngagantikeun pamake lem perekat, kertas honeycomb anu geus disertifikasi FSC nyadiakeun panyerep goncangan, sarta mangsi kedelai ngarojong prosés degradasi.

Pangakuan

Ngeunaan A' Design Award Beusi

Ings Kemasan Skincare mangrupa juara A' Design Award Beusi, pangakuan anu bergengsi anu dipasihkeun ka desain alus anu minuhan sarat profésional jeung industri anu diharepkeun tina kréasi anu dirarancang alus. Para juara Beusi nunjukkeun kaahlian anu hébat, spésialisasi anu luhur, pamahaman ahli jeung kamampuh kréatif para kréatorna. Ings Kemasan Skincare diharepkeun jadi kréasi anu dihargaan, dikagumi jeung dipikanyaah anu praktis jeung inovatif. Desain juara A' Design Award Beusi ieu ngalebetkeun prakték pangalusna industri sarta ngabogaan ciri téknis anu mampuh pakait jeung pangweruh praktis jeung bakat. Ings Kemasan Skincare dihormat pikeun katelitianana sarta dirarancang pikeun méré paningkatan kualitas hirup anu mantuan ngajadikeun dunya tempat nu leuwih hadé.

Di Balik Désain

Kit Pers

Krédit, anggota tim sareng detil téknis anu disayogikeun ku désainer.

Sipat Unik: INGS is a leading domestic skincare brand that embraces the concepts of self-care, nature, authenticity, and technology. The team conducted research and experienced the entire range of INGS products, actively participating in discussions on ingredients, formulations, and the entire production process. The team's experience with the products and the brand's professionalism exceeded their expectations.
Diménsi & Bungkusan: Ings Hyaluronic Acid Moisturizing and Repairing Lotion: 120ml, 48mm*48mm* 155mm, 55.99g
Ings Hyaluronic Acid Moisturizing and Repairing Mask: 28ml, 164mm*165mm 6.36g
Ings Hyaluronic Acid Hydro-Repairing Pre- Essense: 8ml, 30mm*30mm*108mm, 26.92g
Ings Hyaluronic Acid Moisturizing and Repairing Toner: 200ml, 54mm*54mm*178mm, 61.3g
Ings Hyaluronic Acid Intensive Sensitive Tolerance-Extreme Cream: 50g, 71mm* 71mm*56mm, 165.2g
Ings Hyaluronic Acid Pure Facial Cleanser: 120g, 60mm*32mm*172mm, 17.25g
Tag: Love Self, Nature, Real, Science, Technology
Téknologi Produksi: In terms of materials, we have adopted plastic-free logistics boxes and eliminated the use of adhesive glues. Instead, we use zippered courier boxes. For shock absorption, we use FSC-certified honeycomb paper. The product packaging employs soy ink, which aids in degradation.
Tantangan Desain: With a large number of SKUs, it's important to address the issue of varied and chaotic color styles. While designing the products, it is crucial to adhere to the parameters set by national skincare standards and make efforts to utilize environmentally friendly materials that comply with those standards. This ensures that we uphold our commitment to prioritizing sustainable development to the fullest extent possible.
Panalungtikan: After studying other skincare brands in the same category, we discovered that many of them tend to focus more on visual appeal and market trends. However, our emphasis lies in presenting the essence of professional technology. Drawing inspiration from our core technology, we have visually highlighted the research and development of our brand's maximum core value. The bullet-shaped design symbolizes direct penetration to the skin's depths, conveying a pictorial metaphor.
Inspirasi: The team approached the design from a perspective of professional technology, incorporating the metaphor of a bullet directly reaching the skin's depths. By combining architectural techniques, they created a multidimensional presentation that effectively expresses the professionalism of the brand's exclusive new technologies. The original logo was overly complex and had limited communicative power.
Durasi Proyék: The project started in June 2021 in Shanghai and finished in December 2022 in Shanghai.
Alur Operasi: The team conducted research and experienced the entire range of INGS products, actively participating in discussions on ingredients, formulations, and the entire production process. The team's experience with the products and the brand's professionalism exceeded their expectations. In the initial stage, the brand's key elements were extracted and simplified, creating a visually appealing presentation that precisely aligns with the brand's core technology.
Krédit Gambar: Photographer Ings, shanghai, 2022