Karya The Wine Bag Kemasan ku Antonia Skaraki nyaéta pamenang anu dihormat pisan tina 2024 A' Design Award Perunggu anu bergengsi dina Katégori Kompetisi Desain Bungkusan.

PerungguBungkusan· 2024

The Wine Bag Kemasan

ku Antonia Skaraki

Klién: The Wine Bag

Pamenang A' Design Award Perunggu dina Katégori Bungkusan

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Pamenang Panghargaan anu Diverifikasi

Verifikasi Status Panghargaan pikeun #152156

Buka Situs Tingali di A' Design Award Siaran Pers Lencana Panghargaan

Warna

Désain

Ngeunaan The Wine Bag Kemasan

Dijieun husus pikeun Lidl, salaku Édisi Terbatas Natal, AS nyiptakeun kemasan pikeun anggur semi-garing wine-in-box 1.5lt, pikeun klien The Wine Barrel. Wadahna dirarancang nyarupaan tas leungeun, kalayan tambahan unsur emas pikeun ngahudangkeun suasana meriah sareng masihan rasa méwah. Ngasupkeun tékstur kulit ningkatkeun penampilanna, masihan kesan realistis sareng mahal. Pikeun ngalengkepan transformasina, tali beureum dipasang salaku gagang, méré kaaslian kana desain tas éta.

Pangakuan

Ngeunaan A' Design Award Perunggu

The Wine Bag Kemasan mangrupa juara A' Design Award Perunggu, pangakuan anu pohara bergengsi anu dipasihkeun ka desain unggul anu dicirikeun ku kréativitas, kacerdikan jeung kawaspadaan. Para juara Perunggu téh artéfak anu lobaan kaahlian jeung kréatif pisan anu ngabuktikeun pangalaman anu lega, imajinasi jeung kacerdasan para désainerna. The Wine Bag Kemasan diharepkeun jadi objék anu dihargaan, dikagumi jeung dipikanyaah anu profésional jeung inovatif. Desain juara A' Design Award Perunggu ieu ngalebetkeun prakték pangalusna dina seni, élmu, desain jeung téknologi, sarta unggul dina perhatian kana détail. The Wine Bag Kemasan minuhan kabutuhan kalayan éndah, nyentuh kahayang, nyenangkeun rasa, jeung narik rasa panasaran.

Di Balik Désain

Kit Pers

Krédit, anggota tim sareng detil téknis anu disayogikeun ku désainer.

Sipat Unik: Made exclusively for Lidl, as a Christmas Limited Edition, The Wine Barrel decided to dispense 1.5lt wine-in-box semi-dry wine. The container was carefully designed to resemble a handbag, with the addition of golden elements to evoke a festive mood. The incorporation of leather texture elevated its appearance, giving it a realistic and expensive feel. To complete the transformation, a red string was attached as a strap, lending authenticity to the bag's design.
Diménsi & Bungkusan: Paper Box Width 250mm x Depth 100mm x Height 185mm
Tag: WineInBox, RedWine, TheWineBarrel, GreekWine, Lidl, LidlWine, ChristmasWine, SemiDry, Fashion, FashionWine
Téknologi Produksi: The package is a bag in box for wine. The outside is paperback.
Tantangan Desain: Creating something unique for Christmas and appealing to female Lidl customers was crucial for the success of this wine. The competition was fierce, especially bottled wines. It was important to develop something unexpected which at the same time would increase sales in the wine-in-box category.
Panalungtikan: Fashion is a relentless industry, constantly dictating what to wear and how to present oneself to the world. From covering ankles to showing knees, the trends come and go, ranging from bell-bottom trousers to stretch high-rise leggings. It extends to objects and even to food and drink.
Inspirasi: Inspired by fashion whose trends influence the majority of people’s lifestyle, A.S. decided to market a wine targeting mainly women, as fashion accessory. A twist on the rule “the bag matches the shoes” transformed the theme of the idea into “the bag matches the wine”.
Durasi Proyék: The project started in September 10 2022 in Athens Greece and finished in October 13 2022.
Alur Operasi: Product was distributed in all Lidl supermarkets throughout Greece.
Anggota Tim: creative director: Antonia Skaraki and art director: Andreas Deskas