Shan Yi Desain Identitas Merek ku Wu Fangbo and Liu Beibei

Karya Shan Yi Desain Identitas Merek ku Wu Fangbo and Liu Beibei nyaéta pamenang anu dihormat pisan tina 2023 A' Design Award Perunggu anu bergengsi dina Katégori Kompetisi Grafis.

PerungguGrafis· 2023

Shan Yi Desain Identitas Merek

ku Wu Fangbo and Liu Beibei

Klién: Shan Yi

Pamenang A' Design Award Perunggu dina Katégori Grafis

15,990

Pamenang Panghargaan anu Diverifikasi

Verifikasi Status Panghargaan pikeun #149564

Tingali di A' Design Award Siaran Pers Lencana Panghargaan

Warna

Désain

Ngeunaan Shan Yi Desain Identitas Merek

Shan Yi mangrupa identitas merek anu dirarancang pikeun pausahaan téknologi pinter anu ngalayanan widang tatanén. Logo na ngagunakeun wangun tameng minangka bingkai visual pikeun ngagambarkeun panangtayungan sareng katahanan. Di jero tameng, hurup S sareng Y disusun sacara silih tumpuk sareng dihijikeun, ngarujuk kana ngaran merek sareng kanaékan hubungan antawis téknologi pinter jeung tatanén. Pola léor roda sareng ranggeuy paré ogé dilebetkeun, ngingetkeun kana usum panén dina usum gugur. Garis-garisna sarua lebarna sarta logo ieu nuturkeun proporsi rasio emas. Tanda ieu tiasa dicitak, dijahit, atanapi dicitak-suntik (injection molded) dina rupa-rupa ukuran, kaasup pikeun dianggo salaku émblem kandaraan.

Pangakuan

Ngeunaan A' Design Award Perunggu

Shan Yi Desain Identitas Merek mangrupa juara A' Design Award Perunggu, pangakuan anu pohara bergengsi anu dipasihkeun ka desain unggul anu dicirikeun ku kréativitas, kacerdikan jeung kawaspadaan. Para juara Perunggu téh artéfak anu lobaan kaahlian jeung kréatif pisan anu ngabuktikeun pangalaman anu lega, imajinasi jeung kacerdasan para désainerna. Shan Yi Desain Identitas Merek diharepkeun jadi objék anu dihargaan, dikagumi jeung dipikanyaah anu profésional jeung inovatif. Desain juara A' Design Award Perunggu ieu ngalebetkeun prakték pangalusna dina seni, élmu, desain jeung téknologi, sarta unggul dina perhatian kana détail. Shan Yi Desain Identitas Merek minuhan kabutuhan kalayan éndah, nyentuh kahayang, nyenangkeun rasa, jeung narik rasa panasaran.

Di Balik Désain

Kit Pers

Krédit, anggota tim sareng detil téknis anu disayogikeun ku désainer.

Sipat Unik: The new brand Shan Yi is an smart technology company serving agriculture. In order to create a unified brand image from the inside out, the logo design incorporates the core values of Shan Yi, hoping to connect users and create a protective shield for agriculture through smart products to promote agricultural development. The patterns of ruts and wheatear in the logo not only highlight the personality of the new brand, but also bring out the beautiful implication of fruitful harvest in autumn.
Diménsi & Bungkusan: It can be printed, sewed or injection molded in a variety of sizes.
Tag: brand identity, logo, branding, smart agricultural technique
Téknologi Produksi: The aspect ratio of the logo is in the golden ratio, and the strokes inside are of equal width. By using the gaps and connections between partially staggered strokes, the letters "s" and "y" can be recognized, while ensuring the integrity and continuity of the logo.
Tantangan Desain: The challenge lies in how to use a concise external symbol to convey the rich meaning of the brand internally, while also being easily recognizable and memorable. At the same time, as a new brand, the logo design must be able to support the brand's future business expansion and diverse applications.
Panalungtikan: In-depth research was conducted on relevant brands and products in the intelligent agricultural machinery industry, and the advantages and characteristics of the Shanyi brand were analyzed. Starting from the brand's characteristics, the logo conveys its identity, attributes, and aspirations. Unlike other brands in the industry, this graphic logo is closely related to products, brands, and industry attributes, and is even more easily recognized and remembered through repeated elements that guide people's associations.
Inspirasi: Shang Yi is a new brand with tracked unmanned plant protection vehicles as its core product, hoping to establish a reliable, durable, cool high-tech image. The logo design uses a shield shape as a visual frame to highlight the tough and durable character. S and Y are interspersed and linked, symbolizing the connection between smart technology and agriculture. The logo can be used as a vehicle-logo, which contains patterns of ruts and wheatear, establishing a unique association and visual image.
Durasi Proyék: The project started in Beijing in December 2022 and was completed in February 2023.
Alur Operasi: The unique and associative logo design is a powerful visual signal, which clearly communicates the brand's concept of products and services. The brand logo can be used for promotional purposes or as a vehicle-logo, which can be easily recognized and remembered by users.
Anggota Tim: Fangbo Wu
Beibei Liu
Yipeng Ding
Xu Chen
Ge Song
Rong Zhang
Hao Fu