Patisserie Chez Mikki Bungkusan ku Sherry Kuo

Karya Patisserie Chez Mikki Bungkusan ku Sherry Kuo nyaéta pamenang anu dihormat pisan tina 2023 A' Design Award Beusi anu bergengsi dina Katégori Kompetisi Desain Bungkusan.

BeusiBungkusan· 2023

Patisserie Chez Mikki Bungkusan

ku Sherry Kuo

Klién: Patisserie Chez Mikki

Pamenang A' Design Award Beusi dina Katégori Bungkusan

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Pamenang Panghargaan anu Diverifikasi

Verifikasi Status Panghargaan pikeun #149513

Buka Situs Tingali di A' Design Award Siaran Pers Lencana Panghargaan

Warna

Désain

Ngeunaan Patisserie Chez Mikki Bungkusan

Patisserie Chez Mikki, delicatessen amis dumasar di Tokyo, aimed ka ngabedakeun diri dina pasar kalapa ngaliwatan desain bungkusan anyar. Tujuanana nya éta pikeun ngadegkeun titik jual anu béda sareng nguatkeun citra merek ku nyiptakeun identitas anu kuat kalayan penampilan visual anu padu anu nyorot kaunikan unggal produk. Desain ulang anu dihasilkeun nampilkeun warna pastel sareng olahtalatah witty anu nyiptakeun sambungan émosional sareng konsumén, ngarah kanaékan penjualan ritel sareng ngadukung masarakat satempat ti saprak ngenalkeun desain énggal.

Pangakuan

Ngeunaan A' Design Award Beusi

Patisserie Chez Mikki Bungkusan mangrupa juara A' Design Award Beusi, pangakuan anu bergengsi anu dipasihkeun ka desain alus anu minuhan sarat profésional jeung industri anu diharepkeun tina kréasi anu dirarancang alus. Para juara Beusi nunjukkeun kaahlian anu hébat, spésialisasi anu luhur, pamahaman ahli jeung kamampuh kréatif para kréatorna. Patisserie Chez Mikki Bungkusan diharepkeun jadi kréasi anu dihargaan, dikagumi jeung dipikanyaah anu praktis jeung inovatif. Desain juara A' Design Award Beusi ieu ngalebetkeun prakték pangalusna industri sarta ngabogaan ciri téknis anu mampuh pakait jeung pangweruh praktis jeung bakat. Patisserie Chez Mikki Bungkusan dihormat pikeun katelitianana sarta dirarancang pikeun méré paningkatan kualitas hirup anu mantuan ngajadikeun dunya tempat nu leuwih hadé.

Di Balik Désain

Kit Pers

Krédit, anggota tim sareng detil téknis anu disayogikeun ku désainer.

Sipat Unik: The new packaging design features pastel colors and witty messaging to foster an emotional connection with consumers, with the aim of bringing joy and happiness to their day. Bold typography is utilized to create visually striking designs that stand out on store shelves and captivate the interest of prospective customers.
Diménsi & Bungkusan: The dimensions are 5.5 centimeters in width and 11 centimeters in height, with a fold located at the top of the package.
Tag: Branding, Typography, Pastry, Words, Colors
Téknologi Produksi: The packaging includes a single sleeve, and eco-friendly printed paper is utilized for the packaging material.
Tantangan Desain: The challenge was to create a series of packaging that maintains a cohesive visual appearance while emphasizing the distinctiveness of each product. The objective of the packaging was to establish a robust brand identity and increase its recognition among customers in a fiercely competitive market.
Panalungtikan: Patisserie Chez Mikki offers a range of baked goods and supplies pastries to several coffee shops in the local area. To convince customers to select their products over competitors, the brand redesign should strengthen its image and establish a distinctive selling point.
Inspirasi: Funny phrases, just like sweets, have the magic to provide immense relief in life. The concept of Chez Mikki’s packaging redesign aimed to establish a distinctive and refined language universe.
Durasi Proyék: This redesign had been applied to Chez Mikki packaging since 2020.
Alur Operasi: Since the introduction of the new design, the use of distinctive colors has enabled customers to identify the brand quickly, while the messaging has created a joyful and emotional response. As a result, retail sales have increased, providing support to the local community.
Krédit Gambar: Hsin-Hui Kuo, Hidetsugu Watanabe