Evoluwe Identitas Merek ku Jonathan Andrade

Karya Evoluwe Identitas Merek ku Jonathan Andrade nyaéta pamenang anu dihormat pisan tina 2023 A' Design Award Perak anu bergengsi dina Katégori Kompetisi Grafis.

PerakGrafis· 2023

Evoluwe Identitas Merek

ku Jonathan Andrade

Klién: Evoluwe

Pamenang A' Design Award Perak dina Katégori Grafis

33,894

Pamenang Panghargaan anu Diverifikasi

Verifikasi Status Panghargaan pikeun #149212

Buka Situs Tingali di A' Design Award Siaran Pers Lencana Panghargaan

Warna

Désain

Ngeunaan Evoluwe Identitas Merek

Evoluwe nyaéta identitas merek anu diciptakeun pikeun firma konsultan layanan palanggan. Identitas ieu ngagunakeun inisial E jeung W pikeun ngébréhkeun évolusi anu babarengan tur terus-terusan. Simbolna diwangun tina tilu wangun géométri anu ngalambangkeun tilu tahap prosés konsultasi. Wangun pasagi ngagambarkeun waktu nalika kabutuhan klién kahartikeun. Wangun kadua boga hiji juru buleud sarta nandaan mimiti transformasi. Wangun katilu boga dua juru buleud sarta nunjukkeun évolusi anu geus réngsé. Rasio emas jadi padoman dina ngawangunna, ngajaga identitas tetep konsisten dina matéri digital jeung citakan.

Pangakuan

Ngeunaan A' Design Award Perak

Evoluwe Identitas Merek mangrupa juara A' Design Award Perak, pangakuan anu luar biasa bergengsi anu dipasihkeun ka desain kelas luhur, endah jeung matak kagum. Para juara Perak téh karya anu pohara cemerlang jeung pohara kréatif anu ngagambarkeun kaahlian, bakat jeung kapinteran para désainerna. Evoluwe Identitas Merek diharepkeun jadi karya anu éndah, karya andalan anu pohara profésional jeung pohara inovatif. Desain juara A' Design Award Perak ieu mangrupa panemuan anu pohara kasohor jeung dikagumi anu mangpaat sarta ngamajukeun watesan seni, élmu, desain jeung téknologi. Evoluwe Identitas Merek mangrupa kréasi anu pohara diirikeun anu ngahudang kahayang, ngabawa rasa positip, jeung ngahudangkeun rasa heran jeung kagum.

Di Balik Désain

Kit Pers

Krédit, anggota tim sareng detil téknis anu disayogikeun ku désainer.

Sipat Unik: The Evoluwe branding project was created for a customer service consulting firm, but what sets it apart is that it was developed from inception to completion with active participation from both the company's owner and its clients. This means that the project carries the company's brand purpose and essence right from its initial stages, which turns even more special.
Diménsi & Bungkusan: Width 5 mm x Depth 87 mm x Height 150 mm

The packaging's hexagonal shape was inspired by the logo's geometric design concept. The symbol's creation influenced the package's shape. The printed material features a soft touch matte lamination finish, with 300g matte coated paper.
Tag: Experience, Improve, Transformation, Evolution, Evolve, Elevate, Elevate, We Evolve, We Evolve Together, Evolve Together
Téknologi Produksi: To ensure the new brand name aligned with the target audience's expectations, I conducted a survey among the founder's primary clients. Data collection was a crucial step in the validation process. The brand creation process followed the golden ratio methodology, which ensured consistency across digital and physical materials while enhancing the brand's visibility and integrity.
Tantangan Desain: The hardest part was creating the naming. In the process there were some difficulties with other naming options. However, everything was overcome with naming research and collaboration on the project with the owner and her clients. In the end, having a solid name that represented the company in its essence, made my inspiration flow.
Panalungtikan: The company aims to establish itself as a provider of innovative and reliable customer service solutions. The survey aims to gather feedback on the name, including its appeal, memorability, and associations with the brand's mission and values.
To achieve this goal, we conducted an online survey among a sample of 20 individuals. The results showed that the name "Evoluwe" is generally well-received by the participants.
76% of the participants found the name appealing, while 80% of the participants found the name memorable.
The survey results provided valuable insights into the perceptions and associations that the name "Evoluwe" elicits. The most common associations with the name were innovation, growth, and evolution, which align with the brand's mission and values.
Inspirasi: To convey the idea of continuous and collaborative evolution, the symbol design for the consulting firm utilized the company's initials "E" and "W" in a distinctive manner, along with three essential moments that define their consulting process.

The letter "E" signifies evolution, denoting growth, transformation, and development. The inclusion of the word "we" underscores a shared evolution, one in which progress is made together.
Durasi Proyék: The project started in December 2021 in Brazil and finished in April 2022 in Brazil.
Alur Operasi: The brand essence portrays an entrepreneurial woman in the consulting industry, a field lacking a passionate professional company in the founder's locality. Evoluwe aims to simplify the process while sparking the curiosity of local businessmen and women about agile methodologies and co-creation. Clients are involved in decision-making and creative processes from the initial contact, becoming key collaborators in their business's evolution.