Waaron Kuu's Desain Branding ku Shawn Goh Chin Siang

Karya Waaron Kuu's Desain Branding ku Shawn Goh Chin Siang nyaéta pamenang anu dihormat pisan tina 2023 A' Design Award Perunggu anu bergengsi dina Katégori Kompetisi Grafis.

PerungguGrafis· 2023

Waaron Kuu's Desain Branding

ku Shawn Goh Chin Siang

Klién: Hai Soon Leong Sdn.Bhd

Pamenang A' Design Award Perunggu dina Katégori Grafis

13,375

Pamenang Panghargaan anu Diverifikasi

Verifikasi Status Panghargaan pikeun #149135

Buka Situs Tingali di A' Design Award Siaran Pers Lencana Panghargaan

Warna

Désain

Ngeunaan Waaron Kuu's Desain Branding

Waaron Kuu & # 039;s mangrupakeun réstoran nu ngagambarkeun genep budaya étnis utama Malaysia. Pikeun nyorot kaéndahan sakabéh merek, Tim dipaké ungu jero pikeun ngantebkeun unggal karakter budaya jeung ditambahkeun kaulinan tradisional jeung instrumen. Éta ogé ngagunakeun rupa-rupa elemen lokal pikeun ngahias ilustrasi, disimpen dina sudut nu beda-beda réstoran jeung dina mangkok jeung bungkusan. Desain henteu ngan ukur nampilkeun genep budaya étnis utama Malaysia tapi ogé nyiptakeun gambar merek anu unik pikeun réstoran éta.

Pangakuan

Ngeunaan A' Design Award Perunggu

Waaron Kuu's Desain Branding mangrupa juara A' Design Award Perunggu, pangakuan anu pohara bergengsi anu dipasihkeun ka desain unggul anu dicirikeun ku kréativitas, kacerdikan jeung kawaspadaan. Para juara Perunggu téh artéfak anu lobaan kaahlian jeung kréatif pisan anu ngabuktikeun pangalaman anu lega, imajinasi jeung kacerdasan para désainerna. Waaron Kuu's Desain Branding diharepkeun jadi objék anu dihargaan, dikagumi jeung dipikanyaah anu profésional jeung inovatif. Desain juara A' Design Award Perunggu ieu ngalebetkeun prakték pangalusna dina seni, élmu, desain jeung téknologi, sarta unggul dina perhatian kana détail. Waaron Kuu's Desain Branding minuhan kabutuhan kalayan éndah, nyentuh kahayang, nyenangkeun rasa, jeung narik rasa panasaran.

Di Balik Désain

Kit Pers

Krédit, anggota tim sareng detil téknis anu disayogikeun ku désainer.

Sipat Unik: Waaron Kuu's is a brand named after the street food culture of Malaysia. It is also a restaurant that represents the 6 main ethnic cultures in Malaysia. In order to create a cohesive branding, each character design representing their respective culture uses a dark purple to express their cultural beliefs and values. Besides, traditional games, musical instruments and local cultural elements are used as decorations for the restaurant. A variety of paintings are placed in different corners of the restaurant too. From tableware such as bowls and plates to takeaway packaging, each consists of designs that represent the ethnic cultures in Malaysia. The overall design theme not only appeals to the customers but also creates a unique brand identity for the restaurant.
Diménsi & Bungkusan: Big Can Label size are 23 x 7.5cm
Small Can Label size are 20 x 5cm
The lunch box A Packaging Box open size are 37 x 46cm
lunch box B Packaging Box open size are 52.3 x 36.8cm and Name Card size are 8.5 x 5cm
Tag: Malaysia, Malaysia Food, Branding Design
Téknologi Produksi: In order to provide a different dining experience, a large amount of time was also spent on art curation within the restaurant. Custom artworks that highlight cultural significance are displayed on the wall, which will evoke a sense of awe from the customers. Besides, all materials used are recyclable.
Tantangan Desain: When executing our brand, The researched local restaurants with ethnic styles and visited each one to gain insight. However, The team faced the challenge of how to represent the cultures of the six major ethnic groups. After all, some cultures require in-depth understanding, such as the contemporary lifestyles and religious cultures of the ethnic groups. Only then can capture the essence of each culture in our illustrations and bring out their unique flavors.
Panalungtikan: A good branding design not only solves a pain point in the market but also creates an integrated identity. Starting from corporate identity to packaging design, including tableware and food presentation, each shapes the perception of the brand’s visual identity.
Inspirasi: There are many restaurants that serve traditional food in Malaysia. However, the overall design theme with a symbolic representation of the culture in a restaurant is rare. In order to solve this problem, we first developed a distinctive brand name.
Durasi Proyék: The project started in September 2022 in Malaysia Kuala Lumpur. Soft Launch 1 January 2023
Alur Operasi: The ingenuity behind the 2 walls is to provide an awe stricken experience to customers. As they pass through the passage, they will be amazed by the vibrant colours and illustrations on the walls. Furthermore, the uniform colours and patterns on the furniture and packaging will create a prominent impression on the customers.
Patén: waaron kuns, 2023
Krédit Gambar: All imagery copyrights Shawn Goh Design Lab. Sdn Bhd.