Chaos Pogo Fungsi Utama: Maskot Merek ku Xudong Zhang and Hao Tan

Karya Chaos Pogo Fungsi Utama: Maskot Merek ku Xudong Zhang and Hao Tan nyaéta pamenang anu dihormat pisan tina 2023 A' Design Award Beusi anu bergengsi dina Katégori Kompetisi Pariwara.

BeusiPariwara· 2023

Chaos Pogo Fungsi Utama: Maskot Merek

ku Xudong Zhang and Hao Tan

Klién: Chaos Pogo

Pamenang A' Design Award Beusi dina Katégori Pariwara

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Pamenang Panghargaan anu Diverifikasi

Verifikasi Status Panghargaan pikeun #147863

Tingali di A' Design Award Siaran Pers Lencana Panghargaan

Warna

Désain

Ngeunaan Chaos Pogo Fungsi Utama: Maskot Merek

Téks Buku: Wow mangrupa maskot merek anu diciptakeun pikeun Chaos Pogo, hiji merek pub kabuka anu museurkeun kana kalangan ngora. Maskot ieu dumasar kana honey badger, sasatoan anu dianggap salaku simbol sumanget, kanonoman, sarta kawani. Sirah anu rata kalayan buuk bodas, kuku-kuku seukeut, sarta buntut anu has ngajadikeun karakter ieu gampang dipikawanoh. Panon anu tagen kalayan biji panon beureum mawar nambahan kesan misterius. Penampilan anu wani ieu ngagambarkeun budaya sarta karakter merek. Simbol-simbol anu dicokot tina maskot ogé diterapkeun kana produk-produk merek, nguatkeun beungkeutan antara palanggan jeung merek.

Pangakuan

Ngeunaan A' Design Award Beusi

Chaos Pogo Fungsi Utama: Maskot Merek mangrupa juara A' Design Award Beusi, pangakuan anu bergengsi anu dipasihkeun ka desain alus anu minuhan sarat profésional jeung industri anu diharepkeun tina kréasi anu dirarancang alus. Para juara Beusi nunjukkeun kaahlian anu hébat, spésialisasi anu luhur, pamahaman ahli jeung kamampuh kréatif para kréatorna. Chaos Pogo Fungsi Utama: Maskot Merek diharepkeun jadi kréasi anu dihargaan, dikagumi jeung dipikanyaah anu praktis jeung inovatif. Desain juara A' Design Award Beusi ieu ngalebetkeun prakték pangalusna industri sarta ngabogaan ciri téknis anu mampuh pakait jeung pangweruh praktis jeung bakat. Chaos Pogo Fungsi Utama: Maskot Merek dihormat pikeun katelitianana sarta dirarancang pikeun méré paningkatan kualitas hirup anu mantuan ngajadikeun dunya tempat nu leuwih hadé.

Di Balik Désain

Kit Pers

Krédit, anggota tim sareng detil téknis anu disayogikeun ku désainer.

Sipat Unik: Representing the brand spirit, the specially designed Ip inspired by popular and adorable honey badger caters to aesthetic values and wins minds of consumers.
Being ferocious, viable, aggressive, intelligent and bold, honey badger is a disrupter of grassland order, and it is also a symbol of ardor, youth and bravery, exactly matching the brand culture and character.
Tag: Pub IP, Brand Image, Mascot, WOW, Youth
Téknologi Produksi: Focusing on the most prominent features of honey badger flat head with white hair, sharp claws and tail, designers present an untrammeled image immediately recognizable and forge an emotional bond with customers. The sharp and firm eyes with rose red pupils exude a feeling of mystery and prestige, which further deepens impression of its image and brand.
Tantangan Desain: Based on the buzzwords centering on young people such as Young and revolting, free and easy, off the beaten track, and combined with the development prospects of the pub and the future business model, the design team has created a new type of pub merging trend IP, fashion space and new forms of socialization, where young people are willing to put down their phones and step into the real and accurate social circle.
Panalungtikan: In the current era of pan-entertainment, the new round of competition has elevated to the level of soft power as the IP boom gains stronger momentum. It is an inevitable trend for the pub to make its brand into IP, and the combination of brand culture connotation and corporate culture IP has become a common practice in the industry. Meanwhile, a fully-fledged IP image can gather fans and users, increase brand visibility and improve market competitiveness.
Inspirasi: Chaos Pogo is an open pub brand taking young people as the core, and dedicated to providing customers with free and safe space for socializing. Based on market research and keen insights into the pub and its targeted consumers, designers choose Honey Badger as the prototype to design WOW as its IP image. Its cool appearance and straightforward personality also epitomize the brand culture and character.
Durasi Proyék: The project was designed and developed in Beijing, China in July 2022 and listed in mainland China in February 2023.
Address: Floor 2, Vanke Tiandi, TBD Residence, No.7 Courtyard, Anju Road, Changping District, Beijing
Alur Operasi: On the one hand, the undaunted courage displayed by WOW can defend pub order by deterring villains, and also embolden customers to pursue self-fulfillment, which meets the psychological demands of young people. In addition, the symbols built on WOW image features can also be used in the design of brand derivatives, which plays an essential role in connecting customers and enhancing the interaction between customers and brand culture.
Anggota Tim: Xudong Zhang and Hao Tan