Karya Heralbony Bungkusan ku Atsushi Morita nyaéta pamenang anu dihormat pisan tina 2023 A' Design Award Perak anu bergengsi dina Katégori Kompetisi Desain Bungkusan.

PerakBungkusan· 2023

Heralbony Bungkusan

ku Atsushi Morita

Klién: Paper Parade Inc.

Pamenang A' Design Award Perak dina Katégori Bungkusan

31,487

Pamenang Panghargaan anu Diverifikasi

Verifikasi Status Panghargaan pikeun #145156

Buka Situs Tingali di A' Design Award Siaran Pers Lencana Panghargaan

Warna

Désain

Ngeunaan Heralbony Bungkusan

Heralbony nyaéta séri bungkusan anu diciptakeun pikeun merek art-life anu ngalarapkeun karya seni ti seniman-seniman panyandang disabilitas kana fashion sareng desain interior. Hiji kertas biru, anu dipilih tina langkung ti 9.000 jinis kertas, dianggo pikeun sadaya bungkusan sareng alat branding anu diragap ku konsumén. Biru nyaéta warna simbolis Poé Autisme Sadunya. Kertas anu dipilih téh kandel sareng gaduh tékstur sapertos karajinan. Ngan foil stamping wungkul anu dilarapkeun, dina hiji posisi sareng hiji ukuran, anu ngaleungitkeun tahap proofing warna sareng ngajaga biaya tetep handap. Ragamna ngawengku kotak produk, kotak kado, sareng kantong balanja.

Pangakuan

Ngeunaan A' Design Award Perak

Heralbony Bungkusan mangrupa juara A' Design Award Perak, pangakuan anu luar biasa bergengsi anu dipasihkeun ka desain kelas luhur, endah jeung matak kagum. Para juara Perak téh karya anu pohara cemerlang jeung pohara kréatif anu ngagambarkeun kaahlian, bakat jeung kapinteran para désainerna. Heralbony Bungkusan diharepkeun jadi karya anu éndah, karya andalan anu pohara profésional jeung pohara inovatif. Desain juara A' Design Award Perak ieu mangrupa panemuan anu pohara kasohor jeung dikagumi anu mangpaat sarta ngamajukeun watesan seni, élmu, desain jeung téknologi. Heralbony Bungkusan mangrupa kréasi anu pohara diirikeun anu ngahudang kahayang, ngabawa rasa positip, jeung ngahudangkeun rasa heran jeung kagum.

Di Balik Désain

Kit Pers

Krédit, anggota tim sareng detil téknis anu disayogikeun ku désainer.

Sipat Unik: This package was created as part of the branding of Heralbony, an art-life brand that develops artworks by artists with disabilities for fashion and interior design.
In order to unify the brand's style, a paper-derived branding method, named "brand paper," was implemented in which packaging and other branding tools that customers come into contact with are developed using a single type of paper.
Blue, the symbolic color of World Autism Day, was chosen as the brand color to symbolize Heralbony.
Diménsi & Bungkusan: Tie package:W100mm x D375mm x Height 20mm/Coin purse package:W110mm x D80mm x H35mm/Long wallet package:W190mm x D110cm x H30mm/Watch package:W100mm x D100mm x H85mm/Handkerchief package:W140mm x D2mm x H260mm/Gift box:W160mm x D280mm x H30mm/Shopping bag:W200cm x D80mm x H300mm
Tag: Package, Shopping bag, Gift box, Promotional tools, Packaging design, Branding design
Téknologi Produksi: Magellan Blue, which gives a sense of elegance, was selected as the brand paper from Biotope GA-FS, which has a paper thickness and craft-like texture that can be deployed on packages and shopping bags.
The brand style was unified by using only foil stamping for the packaging and promotional tools.
The foil-stamped logo mark was designed with a horse motif, and the logotype was designed in an original font whose skeleton was extracted from the characters in the diary book of his autistic brother.
Tantangan Desain: Since Heralbony is a social start-up and it is difficult to allocate a budget for packaging, we set up a regulation of one-point foil stamping of the same size on a single type of brand paper.
By only using foil stamping for the packaging and promotional tools, the high quality feel of the paper and foil was preserved, while eliminating the color proofing process in the printing process, thereby cutting unnecessary costs.
This also contributed greatly to the unification of the brand's style.
Panalungtikan: SMEs have not been able to achieve satisfactory branding due to budget constraints.
They focused on the quality control of Japanese paper trading companies and developed a method of using one type of paper for all branding materials. This approach has enabled us to create a consistent style while greatly reducing the cost of color proofing and enabling branding at a lower price point.
They have created an environment where small businesses can take on the challenge of high-quality branding.
Inspirasi: Heralbony is an art-life brand that develops artworks by artists with disabilities for fashion and interior design.
The founder of Heralbony, whose brother is autistic, launched the art-life brand so that his autistic brother and his family could interact with society with their hearts open.
Therefore, the brand color was decided to be "Biotope GA-FS Magellan Blue" from among more than 9,000 types of paper, based on the theme of blue, which is also the symbolic color of World Autism Day.
Durasi Proyék: This project first began in December 2019, and was completed in October 2022, and is being implemented in packaging and other branding tools which are sold at the department stores all over Japan.
Alur Operasi: The package contains the products sold by Heralbony. Other items include gift boxes, shopping bags and promotional tools.
Krédit Gambar: Photographer Yusuke Tsuchida, 2019 to 2022.