Karya Huanghelou Bungkusan Bir ku Jin Zhang nyaéta pamenang anu dihormat pisan tina 2023 A' Design Award Perunggu anu bergengsi dina Katégori Kompetisi Desain Bungkusan.

PerungguBungkusan· 2023

Huanghelou Bungkusan Bir

ku Jin Zhang

Klién: Huanghelou

Pamenang A' Design Award Perunggu dina Katégori Bungkusan

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Pamenang Panghargaan anu Diverifikasi

Verifikasi Status Panghargaan pikeun #144959

Buka Situs Tingali di A' Design Award Siaran Pers Lencana Panghargaan

Warna

Désain

Ngeunaan Huanghelou Bungkusan Bir

The Yellow Crane Tower mangrupikeun wangunan landmark anu paling kasohor di Wuhan, China. Séri bir ieu mangrupikeun kaléng gambar kota anu diluncurkeun ku Menara Yellow Crane. Aranjeunna nyarankeun Wuhan ka sadayana ngalangkungan bir, produk konsumen sapopoé. Jeung ngaliwatan pamakéan héjo, nu ngagambarkeun vitalitas jeung kaséhatan, jeung wungu misterius, pikeun mintonkeun kamakmuran kota ti beurang nepi ka peuting. Dina watesan pamilihan unsur, désainer searched pikeun elemen paling wawakil di sagala rupa wewengkon kota pikeun ngajelaskeun, sarta ditambahkeun pamandangan karakter sangkan sakabeh kahirupan leuwih hirup tur ngadeukeutan ka konsumén.

Pangakuan

Ngeunaan A' Design Award Perunggu

Huanghelou Bungkusan Bir mangrupa juara A' Design Award Perunggu, pangakuan anu pohara bergengsi anu dipasihkeun ka desain unggul anu dicirikeun ku kréativitas, kacerdikan jeung kawaspadaan. Para juara Perunggu téh artéfak anu lobaan kaahlian jeung kréatif pisan anu ngabuktikeun pangalaman anu lega, imajinasi jeung kacerdasan para désainerna. Huanghelou Bungkusan Bir diharepkeun jadi objék anu dihargaan, dikagumi jeung dipikanyaah anu profésional jeung inovatif. Desain juara A' Design Award Perunggu ieu ngalebetkeun prakték pangalusna dina seni, élmu, desain jeung téknologi, sarta unggul dina perhatian kana détail. Huanghelou Bungkusan Bir minuhan kabutuhan kalayan éndah, nyentuh kahayang, nyenangkeun rasa, jeung narik rasa panasaran.

Di Balik Désain

Kit Pers

Krédit, anggota tim sareng detil téknis anu disayogikeun ku désainer.

Sipat Unik: This is an urban beer product launched by the Yellow Crane Tower. With the core of displaying the image of Wuhan, China, the beer products show the charm of the city, including the most representative buildings, bridge figures, etc. Connect with consumers in a more relaxed and pleasant way. The two series of products show the prosperity of the city from day to night with green representing vitality and health and mysterious purple respectively.
Diménsi & Bungkusan: Width 65mm x Depth 65mm x Height 115mm
Tag: Huanghelou, Yellow Crane Tower, Beer, Jin Zhang, Wuhan SANBU, packing design, China
Téknologi Produksi: This product needs to bring people a colorful city image, but it also needs to consider the cost and landing effect in the production, so the designer uses not too many colors, but describes a colorful beer can design.
Tantangan Desain: The biggest challenge of this project lies in trade-offs and integration. Because Wuhan is a super city in central China and has a very long history, there are many elements that can be expressed. This requires designers to make trade-offs and integrate all elements to make the elements look more like a whole. Fortunately, the designers have integrated the elements of Wuhan's three towns harmoniously through regional excavation.
Panalungtikan: This project is very different from ordinary beer packaging. It is not only a commodity, but also more important to build urban culture from the height of a city. This requires designers to fully explore the most representative elements of the city, from landmark buildings to cultural characteristics, urban accumulation, future development, etc., which requires multi-dimensional exploration and thinking. Fortunately, the designer has lived and worked in this city for more than ten years, and has deep feelings and understanding about it.
Inspirasi: Wuhan is a super metropolis in central China. It is divided into three towns by the Yangtze River and the Han River. Each town has very different characteristics and cultures. Through the cultural excavation of each town, a city picture is constructed from representative buildings, bridges, people, ships, flowers and other elements.
Durasi Proyék: The project will be started in Wuhan, China in April 2022 and completed in Wuhan, China in September 2022. It is expected to be sold in Hubei, China in April 2023.
Alur Operasi: No matter people living in Wuhan, China, or people coming to Wuhan from other places, they can bring a sense of intimacy through this series of products, or quickly learn about the city's rich and colorful urban culture and characteristics, and contact the most people with the most daily consumer products.
Patén: The intellectual property/patents/copyrights belongs to Yellow Crane Tower