Karya Super Ego Seni Digital ku Kutuko Studio nyaéta pamenang anu dihormat pisan tina 2023 A' Design Award Perak anu bergengsi dina Katégori Kompetisi Grafis Komputer.

PerakGrafis Komputer· 2023

Super Ego Seni Digital

ku Kutuko Studio

Klién: Kutuko Studio SL

Pamenang A' Design Award Perak dina Katégori Grafis Komputer

63,808

Pamenang Panghargaan anu Diverifikasi

Verifikasi Status Panghargaan pikeun #144876

Buka Situs Tingali di A' Design Award Siaran Pers Lencana Panghargaan

Warna

Désain

Ngeunaan Super Ego Seni Digital

Super Ego, proyék seni anu nyindiran budaya konsumen sareng dampak média sosial pikeun jalma. Proyék ieu tujuanana pikeun ngritik nyoco jieunan egos jalma ngaliwatan likes sareng pengikut dina platform média sosial sapertos Instagram. Éta hoyong nyiptakeun perwakilan métaforis ngeunaan pahlawan super anyar masarakat, anu hirupna berputar-putar pikeun kéngingkeun langkung seueur anu resep sareng pengikut. Proyék fokus kana Instagram, dimana unggal gambar anu dipasang online ditampilkeun salaku paméran pikeun narik perhatian pangguna.

Pangakuan

Ngeunaan A' Design Award Perak

Super Ego Seni Digital mangrupa juara A' Design Award Perak, pangakuan anu luar biasa bergengsi anu dipasihkeun ka desain kelas luhur, endah jeung matak kagum. Para juara Perak téh karya anu pohara cemerlang jeung pohara kréatif anu ngagambarkeun kaahlian, bakat jeung kapinteran para désainerna. Super Ego Seni Digital diharepkeun jadi karya anu éndah, karya andalan anu pohara profésional jeung pohara inovatif. Desain juara A' Design Award Perak ieu mangrupa panemuan anu pohara kasohor jeung dikagumi anu mangpaat sarta ngamajukeun watesan seni, élmu, desain jeung téknologi. Super Ego Seni Digital mangrupa kréasi anu pohara diirikeun anu ngahudang kahayang, ngabawa rasa positip, jeung ngahudangkeun rasa heran jeung kagum.

Di Balik Désain

Kit Pers

Krédit, anggota tim sareng detil téknis anu disayogikeun ku désainer.

Sipat Unik: SuperEgo is an artistic piece that humorously criticises the consumption and impact that social networks have on people, artificially feeding the individual EGO of many of its users.
Diménsi & Bungkusan: 4960X7015 Pixeles, Tiff RGB
Tag: 3D Art, Photoshop, After effects, Autodesk 3Ds Max, Marvelous Designer, Cinema 4D
Téknologi Produksi: For the production of this project, a brainstorming session was held to decide what the character would look like and where he/she would be located. With this, they carried out several sketches to better visualise the idea and see if it fitted with what they had in mind. Once it was clear what they wanted to create, it was time for execution. So they used Cinema4D for lighting, texturing, rigging, zbrush for modelling, after effects for post-production and photoshop for final retouching.
Tantangan Desain: The creative challenge was to find the balance between humour and criticism while building from scratch an invented character within Kutuko.
Panalungtikan: Super Ego is one of the artistic and personal projects they have created in the studio. For its production, they began by analysing the reality hidden in social networks. They began by detecting the main consequences of the numerous rains of likes or the lack of them until they found the key, the ego. They chose a social network with which to identify their character, and worked on the environment where we wanted to place it. The creative challenge was, without a doubt, to be able to transform a criticism into an affable character that showed the reality of society but with that touch of humour that made him special.
Inspirasi: The piece was born from a personal reflection on how the use of mobile phones and social networks impact on the way people think. Kutuko has been inspired by a great variety of artists and films from the world of animated films, wanting to give the piece an affable character in contrast to the criticism it hides.
Durasi Proyék: The following project was set up during the first months of 2020 in Kutuko Studio, Madrid.
Alur Operasi: Super Ego was created as an internal project in Kutuko. The main still is the one that allows you to see the whole character, although they have extracted some stills of detail shots to better perceive some elements of the image as well as textures.
Patén: Kutuko Studio SL
Anggota Tim: COMPANY:KUTUKO STUDIO
CREATIVE DIRECTOR & CGI: Carlos Cabrera
MODELER: Irene M. de Torres
DIGITAL RETOUCH: Maite Martínez Senosiain
Krédit Gambar: Super Ego by Kutuko Studio
CREATIVE DIRECTOR & CGI: Carlos Cabrera
MODELER: Irene M. de Torres
DIGITAL RETOUCH: Maite Martínez Senosiain