Spot On Pamasangan Lampu Interaktif ku Responsive Spaces and Michael Holzer

Karya Spot On Pamasangan Lampu Interaktif ku Responsive Spaces and Michael Holzer nyaéta pamenang anu dihormat pisan tina 2023 A' Design Award Emas anu bergengsi dina Katégori Kompetisi Instalasi.

EmasInstalasi· 2023

Spot On Pamasangan Lampu Interaktif

ku Responsive Spaces and Michael Holzer

Klién: Creative Region / City of Linz

Pamenang A' Design Award Emas dina Katégori Instalasi

540,171

Pamenang Panghargaan anu Diverifikasi

Verifikasi Status Panghargaan pikeun #144465

Buka Situs Tingali di A' Design Award Siaran Pers Lencana Panghargaan

Warna

Désain

Ngeunaan Spot On Pamasangan Lampu Interaktif

Jandéla toko kosong ngabosenkeun. Utamana kusabab pandémik Covid-19 jandéla toko kosong janten masalah anu langkung penting pikeun kota Linz. Tapi hususna, di lokasi hébat sakuliah kota maranéhanana, spasi maranéhanana ogé wewengkon presentasi henteu kapake nu bisa nempatkeun ka pamakéan alus dina Samentara éta. Ku alatan éta, pamasangan jandela toko unik ieu sareng konsép "Spot On" tukangeunana dikembangkeun. Pamasangan lampu interaktif ngarobah jandéla kosong kana karya seni pikaresepeun tur luar biasa, bari ogé nawarkeun usaha lokal tahap samentara berharga. Urang. Asih. Linz.

Pangakuan

Ngeunaan A' Design Award Emas

Spot On Pamasangan Lampu Interaktif mangrupa juara A' Design Award Emas, pangakuan anu pohara bergengsi anu dipasihkeun ka desain kelas kahiji, ngaranjing jeung unggul. Para juara Emas téh kréasi anu pohara inovatif, visionér jeung matak ngacung anu ngagambarkeun kajeniusan, hikmah jeung kaahlian para désainerna. Spot On Pamasangan Lampu Interaktif diharepkeun jadi panemuan anu pohara dipuji, pelopor tren, sarta monumental anu méré nilai anu can kungsi aya. Desain juara A' Design Award Emas ieu mangrupa proyék spéktakulér tur dihormat anu pohara mangpaatna sarta ngamajukeun watesan seni, élmu, desain jeung téknologi. Spot On Pamasangan Lampu Interaktif nyiptakeun rasa hayang anu kuat, ngahudang gairah, ngadorong kréativitas, jeung ngagumkeun urang.

Di Balik Désain

Kit Pers

Krédit, anggota tim sareng detil téknis anu disayogikeun ku désainer.

Sipat Unik: Empty shop windows are boring. But especially in good locations, they are also unused presentation areas that can be put to good use in the meantime. For example, to offer local businesses a valuable temporary stage. Best of all in the form of this interactive shop window installation. Due to the Covid-19 pandemic additional empty shop windows happened to pop up in our hometown Linz. Therefore, in the summer of 2021, the concept of 'Spot On' was born.
Diménsi & Bungkusan: The whole installation has a size-flexible setup. The initial installation was 4 meters in width, 2 meters in height and 1.2 meters in depth.
Tag: interactive installation, light installation, mobile interface, shop window, art installation, digital installation
Téknologi Produksi: The whole installation consists of a easy to setup and remove wooden frame to which 24 DMX-controllable LED tubes with single RGB Pixel control are mounted.
The mobile website that lets everybody interact with the light installation has a MQTT based backend that is parked in the cloud, so every bypasser can reach it with his or her smartphone.
The light installation itself is also connected to the internet via a SIM card and mobile internet to receive commands from all users that a surfing the mobile website.
Tantangan Desain: It was the goal to positively utilise ugly (because empty) shopwindows in the inner areas of Linz. We needed a flexible hardware setup to adapt to different measurements of shopwindows as well as add extra value to argue funding. Therefore we integrated the presentation of local businesses which were also hit hard by the COVID-19 pandemic. To engage with bypassers we offered them a mobile interface that let them easily take creative control of the light installation and display short messages.
Panalungtikan: As a studio for interactive brand experiences we were able to apply our learnings from other projects in the B2B field to this public space installation. The overall creative process to design the setup, the light effects as well as the possibilities of interaction was done within the creative team of the project. This process benefitted from our interdisciplinary team setup and approach.
Inspirasi: The heart of the installation was a voluminous arrangement of controllable LED lights. When viewers were 'on spot', they could design individual messages using their smartphones and send them directly to the system. A jury regularly selected new young companies and startups from among all the applicants, for whom this consequently meant to be in the spotlight in the shop windows.

WE. LOVE. LINZ.
Durasi Proyék: Since August 2021 in Linz
Alur Operasi: As soon as one stands on a marked point in front of the shop window, the complex arrangement of lamps and light unravel for the viewer and an interactive ticker become legible. Via QR code and smartphone, own messages and crazy light effects can be controlled in the shop window.
Anggota Tim: Creative Lead: Markus Pargfrieder
Design Lead: Michael Holzer
Projectmanager: Nazila Shamsizadeh
Development: Katharina Mayrhofer
Development: Martin Zeplichal
Development: Julian Reil
Web-Development & -Design: Andrea Maderthaner
Krédit Gambar: Photo Credits: Responsive Spaces
Video Credits: Eyup Kus