Snow Zero Bungkusan Inuman ku China Resources Snow Breweries Ltd.

Karya Snow Zero Bungkusan Inuman ku China Resources Snow Breweries Ltd. nyaéta pamenang anu dihormat pisan tina 2023 A' Design Award Perak anu bergengsi dina Katégori Kompetisi Desain Bungkusan.

PerakBungkusan· 2023

Snow Zero Bungkusan Inuman

ku China Resources Snow Breweries Ltd.

Klién: China Resources Snow Breweries

Pamenang A' Design Award Perak dina Katégori Bungkusan

31,387

Pamenang Panghargaan anu Diverifikasi

Verifikasi Status Panghargaan pikeun #144346

Tingali di A' Design Award Siaran Pers Lencana Panghargaan

Warna

Désain

Ngeunaan Snow Zero Bungkusan Inuman

Snow Zero mangrupa desain bungkusan pikeun hard sparkling water anu handap alkohol jeung handap kalori. Ngaran Zero nujul kana tengah peuting, anu ditingali salaku ahir sakaligus awal. Simbol takterhingga dina bungkusanana ngébréhkeun gagasan ngeunaan kalumangsungan. Angka 0 didamel maké éfék logam cair tilu diménsi pikeun ngagambarkeun rasa anu hampang tur nyegerkeun. Ilustrasi dina botolna ngamangpaatkeun gaya seni visual pionir pikeun tampilan futuristik. Botol anu bentukna kawas titik cai bisa dihijikeun sungut jeung sungut, sahingga dua botol ngawangun simbol takterhingga anu anyar. Kaléng aluminium jeung botol kaca digunakeun.

Pangakuan

Ngeunaan A' Design Award Perak

Snow Zero Bungkusan Inuman mangrupa juara A' Design Award Perak, pangakuan anu luar biasa bergengsi anu dipasihkeun ka desain kelas luhur, endah jeung matak kagum. Para juara Perak téh karya anu pohara cemerlang jeung pohara kréatif anu ngagambarkeun kaahlian, bakat jeung kapinteran para désainerna. Snow Zero Bungkusan Inuman diharepkeun jadi karya anu éndah, karya andalan anu pohara profésional jeung pohara inovatif. Desain juara A' Design Award Perak ieu mangrupa panemuan anu pohara kasohor jeung dikagumi anu mangpaat sarta ngamajukeun watesan seni, élmu, desain jeung téknologi. Snow Zero Bungkusan Inuman mangrupa kréasi anu pohara diirikeun anu ngahudang kahayang, ngabawa rasa positip, jeung ngahudangkeun rasa heran jeung kagum.

Di Balik Désain

Kit Pers

Krédit, anggota tim sareng detil téknis anu disayogikeun ku désainer.

Sipat Unik: Zero is the low alcohol and low calorie hard sparkling water dedicated to the z generation. Its package design features the infinity symbol, which vividly interprets the endless happy hours consumers can get when savoring the hard sparkling water. Additionally, the illustrations on bottles are elaborately designed based on pioneer visual art such as Expressionism and Memphis, creating strong aesthetic appeal to the z generation who have a fancy for pretty things.
Diménsi & Bungkusan: Bottle: 288 ml height- 222 mm
Can: 330 ml height- 145 mm
Tag: Alcohol Packaging, Gen Z, Hard Sparkling Water, Pioneer Visual Art, Font Effect of 3D Liquid Metal
Téknologi Produksi: aluminum can and glass bottle
Tantangan Desain: The challenge of the project laid in how to stand out in the crowded market of essentially identical products and to catch eyes of consumers in the consumption scenarios. For this end, the package design applies the font effect of 3D liquid metal on the figure 0 to visually convey the low calorie and refreshing taste of the product, quite striking and impressive. The illustrations of various art styles are also adopted to reinterpret what the ZERO can be, exuding a coherent vibe of futurism.
Panalungtikan: In light of the preferences of the z generation, the design team labeled the hard sparkling water as ZERO to denote the infinite enjoyment it brings and the midnight for people to indulge in revelry. The ZERO is expected to create a mental habitat for the z generation to take their stress and disguise off and to show their true personalities in the leisure moments.
Inspirasi: The hard sparkling water is subtly named as Zero to symbolize the midnight, a time to enjoy revelry and welcome a new day. The continuation Zero implies is encapsulated and visualized by the infinity symbol, to connote the endless enjoyment offered by the hard sparkling water. For stronger aesthetic appeal, the figure 0 takes on the font effect of 3D liquid metal, which exudes a striking futuristic style to make the package design match the consumption scenariosmore closely.
Durasi Proyék: The design and development of ZERO started in Beijing, in September 2021. It will be introduced to the market in China, in August 2023.
Alur Operasi: With the uniquely designed water drop shape, any two bottles can be connected mouth to mouth to form a new infinity symbol. This subtle shape design boasts much playfulness, and offers every consumer a new approach to socializing and interacting with others.
Anggota Tim: Dong Yan
Weixi Zhou
Yu Zhai