Karya Mohanii Identitas Merek ku Wei Sun nyaéta pamenang anu dihormat pisan tina 2023 A' Design Award Perak anu bergengsi dina Katégori Kompetisi Grafis.

PerakGrafis· 2023

Mohanii Identitas Merek

ku Wei Sun

Klién: DOTONE Brand Design

Pamenang A' Design Award Perak dina Katégori Grafis

44,332

Pamenang Panghargaan anu Diverifikasi

Verifikasi Status Panghargaan pikeun #142914

Tingali di A' Design Award Siaran Pers Lencana Panghargaan

Warna

Désain

Ngeunaan Mohanii Identitas Merek

Mohanii nyaéta identitas merek anu diciptakeun pikeun labél fésyén anu berakar dina budaya oriéntal. Logona dumasar kana hurup Latin, anu masihan merek ieu kesan basajan sarta internasional. Hurup M mangrupa simbol inti sarta ngarujuk kana mangsi, nu ngaitkeun tanda ieu kana kaligrafi Cina. Wangun serif jeung garis kontur digabungkeun sarta diinterpretasi deui. Hurup M jeung H ditonjolkeun, sedengkeun hurup séjénna dikurangan, sahingga kabentuk lapisan-lapisan visual. Simbol ieu bisa diulang, dipisah-pisah sarta disusun deui, sarta bisa diterapkeun dina médium naon waé.

Pangakuan

Ngeunaan A' Design Award Perak

Mohanii Identitas Merek mangrupa juara A' Design Award Perak, pangakuan anu luar biasa bergengsi anu dipasihkeun ka desain kelas luhur, endah jeung matak kagum. Para juara Perak téh karya anu pohara cemerlang jeung pohara kréatif anu ngagambarkeun kaahlian, bakat jeung kapinteran para désainerna. Mohanii Identitas Merek diharepkeun jadi karya anu éndah, karya andalan anu pohara profésional jeung pohara inovatif. Desain juara A' Design Award Perak ieu mangrupa panemuan anu pohara kasohor jeung dikagumi anu mangpaat sarta ngamajukeun watesan seni, élmu, desain jeung téknologi. Mohanii Identitas Merek mangrupa kréasi anu pohara diirikeun anu ngahudang kahayang, ngabawa rasa positip, jeung ngahudangkeun rasa heran jeung kagum.

Di Balik Désain

Kit Pers

Krédit, anggota tim sareng detil téknis anu disayogikeun ku désainer.

Sipat Unik: The Mohanii logo is dominated by English, reflecting the international simplicity and tonality; it is simplified and linked through the image of Chinese calligraphy, and the M is innovatively used as the core identification symbol and integrated into the oriental humanistic spirit.
MOHANII combines and reinterprets serifs and isolines. Symbols strengthen M and H, and weaken other characters to form visual layers, so that they form a unified image energy field.
Diménsi & Bungkusan: The size of the brand logo is not uniformly stipulated, and the size can be set by itself according to the actual production.
Tag: Brand Design, Logo Design, Brand Identity, Fashion Branding, Geometric Art
Téknologi Produksi: M corresponds to ink, which is the core identification element of the brand and the spiritual carrier of the brand. The design uses the humanistic core as the strength to superimpose the brand height, has a unique texture and extended vitality, and implants cultural genes into the brand identity. It can be repeated, broken up, composed and integrated into abstract oriental elements, and can be applied to any medium.
Tantangan Desain: There are two challenges to face. One is how to creatively excavate a unique brand visual language in an international style, penetrate and implant the brand cultural genes, and establish a differentiated, exclusive and recognizable industry identity for the brand. The second is how to build a bridge of communication between brands and users, and convey the cultural connotation behind fashion products, so as to give the realization of brand value as a fulcrum.
Panalungtikan: Mohanii is a fashion pioneer brand positioning the core of the oriental spirit. Based on the vision of "high-end experimentation", Mohanii is committed to building a brand in multiple dimensions such as culture, art, business, and fashion trends. With the brand tenet of "continuously providing consumers with fresh experiences through visual innovation", it actively explores the possibilities between aesthetics and commerce. Therefore, it is necessary to establish a new fashion brand identity that is unique and has avant-garde artistry.
Inspirasi: Drawing inspiration from Chinese ink and wash, we designed a brand symbol with vitality and "sportiness" for the brand, which can be broken up, reconstructed and integrated with abstract oriental elements. The design is based on plane composition, postmodern abstraction as the form of expression, based on fashionable geometric shapes, integrates oriental culture to interpret black and white classics, and finally forms a visual image with avant-garde artistry and commercial recognition.
Durasi Proyék: The project started in Shenzhen in December 2020 and completed in Shenzhen in July 2021.
Alur Operasi: Through the personalized use of brand logos in different media, consumers can bring different fresh visual experiences and perceive the unique texture and extended vitality of brand logos. For consumers, consumption is also an appreciation of aesthetic life. This kind of consumption behavior based on aesthetics will increase people's attention to traditional culture and generate continuous links.
Patén: All copyrights DOTONE Brand Design,2020
Krédit Gambar: Image #1-#5
Designer,Wei Sun,2020
Designer,Mingran Wu,2020