Shguijiu Dian Kemasan Botol Baijiu ku Liang Chen

Karya Shguijiu Dian Kemasan Botol Baijiu ku Liang Chen nyaéta pamenang anu dihormat pisan tina 2023 A' Design Award Emas anu bergengsi dina Katégori Kompetisi Desain Bungkusan.

EmasBungkusan· 2023

Shguijiu Dian Kemasan Botol Baijiu

ku Liang Chen

Klién: Shanghai Guijiu Group Co., Limited.

Pamenang A' Design Award Emas dina Katégori Bungkusan

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Verifikasi Status Panghargaan pikeun #142667

Buka Situs Tingali di A' Design Award Siaran Pers Lencana Panghargaan

Warna

Désain

Ngeunaan Shguijiu Dian Kemasan Botol Baijiu

Shguijiu Dian nyaéta desain kemasan pikeun Baijiu hadiah kelas luhur ti Shanghai. Wangunna diideuan ku Shanghai Tower, gedong pangjangkungna di Cina. Botol kristal jeung tutup logam nu herang siga eunteung katémbong minangka hiji wangun, kalayan lengkungan muter jeung profil asimétris. Kotak luarna dilapis pérak jeung wangunna silinder, kalayan beungeut lengkung nu teu beraturan. Kotak luarna ukuranana 110 mm diaméter jeung 330 mm jangkungna, ari botolna ukuranana 80 mm diaméter jeung 300 mm jangkungna. Duanana bisa disimpen jeung dipajang, nu ngurangan runtah.

Pangakuan

Ngeunaan A' Design Award Emas

Shguijiu Dian Kemasan Botol Baijiu mangrupa juara A' Design Award Emas, pangakuan anu pohara bergengsi anu dipasihkeun ka desain kelas kahiji, ngaranjing jeung unggul. Para juara Emas téh kréasi anu pohara inovatif, visionér jeung matak ngacung anu ngagambarkeun kajeniusan, hikmah jeung kaahlian para désainerna. Shguijiu Dian Kemasan Botol Baijiu diharepkeun jadi panemuan anu pohara dipuji, pelopor tren, sarta monumental anu méré nilai anu can kungsi aya. Desain juara A' Design Award Emas ieu mangrupa proyék spéktakulér tur dihormat anu pohara mangpaatna sarta ngamajukeun watesan seni, élmu, desain jeung téknologi. Shguijiu Dian Kemasan Botol Baijiu nyiptakeun rasa hayang anu kuat, ngahudang gairah, ngadorong kréativitas, jeung ngagumkeun urang.

Di Balik Désain

Kit Pers

Krédit, anggota tim sareng detil téknis anu disayogikeun ku désainer.

Sipat Unik: As a high-end gift Baijiu representing Shanghai in a theme of opening up the future, the creative design is enlightened by Shanghai Tower, the highest building in China and the third in the world, which reflects the international urban style and an urban spirit that transcends the future in both recognition and influence. The cross-domain and futuristic architectural aesthetics is applied on the appearance design, which is a boldly try and innovation in the traditional Chinese Baijiu industry, and could motivate more young people to come and try, highlighting its creative theme of the future.
Diménsi & Bungkusan: Outer box: diameter 110mm * height 330mm Bottle: diameter 80mm* height 300mm
Tag: Shanghai Tower, Chinese Baijiu, Packaging Design, Open up the future Limited edition,High-end Baijiu
Téknologi Produksi: It looks like an indivisible one while the crystal bottle matched with mirror-like metal cap, which featured in spiraling curves and asymmetric shape, full of a sense of future with infinite possibilities. It is also a product with the sense of hi-tech and art while the silver-plated packing box is designed in cylindrical shape with irregular curved surface which would produce undulating changes.
Tantangan Desain: The most difficult part is the facade of the packing. The senses of urban spirit, product positioning and the high-end gift are required to present in one product at the same time. The significant differences from the existing similar products are asked in bottle, packing box, material and process, as a result, it is a huge challenge and attempt in production.
Panalungtikan: A landmark is often regarded as the symbol of a city or even the country. The product would be more approachable when it designed as the most famous and most influential building in Shanghai, which could promote the spread of brand and urban culture and reflect its positioning of internationalization and future development. At the first half of 2022, Shanghai was deeply suffered from COVID-19 and this product expressed the confidence in overcoming the epidemic and hope for a better future.
Inspirasi: A landmark is often regarded as the symbol of a city or even the country, which could convey a stronger cultural value and spiritual belief. The creative design sources from Shanghai Tower, the highest building in China and the third one in the world, and also the symbol of Shanghai because of its extremely modern and futuristic shape with infinite possibilities.
Durasi Proyék: The project began in Shanghai in September 2021 and the design will be completed in Shanghai in November 2021.
Alur Operasi: Combination of the urban landmark building with product would naturally arouse the attention and emotional resonance of users, which could better integrate urban culture, sketch landscape, art exhibitions, commemorative activities and tourism visits to get wider dissemination and promotion. Both the outer box and the bottle could be displayed and presented as art and collection exhibits, reducing the discard and waste of materials.
Anggota Tim: Creative Director: Chen Liang
Chief Designer: Chen Liang
3D Scene Rendering: Song Liu
Krédit Gambar: Creative Director: Chen Liang