Jiang Hu Kamasan Inuman Beralkohol ku Wei Li

Karya Jiang Hu Kamasan Inuman Beralkohol ku Wei Li nyaéta pamenang anu dihormat pisan tina 2023 A' Design Award Beusi anu bergengsi dina Katégori Kompetisi Desain Bungkusan.

BeusiBungkusan· 2023

Jiang Hu Kamasan Inuman Beralkohol

ku Wei Li

Klién: Shenzhen Reform Brand Consultant and Design Co.,Ltd.

Pamenang A' Design Award Beusi dina Katégori Bungkusan

10,188

Pamenang Panghargaan anu Diverifikasi

Verifikasi Status Panghargaan pikeun #142224

Tingali di A' Design Award Siaran Pers Lencana Panghargaan

Warna

Désain

Ngeunaan Jiang Hu Kamasan Inuman Beralkohol

Jiang Hu nyaéta desain kamasan pikeun huang jiu, arak béas tradisional Tiongkok. Tutup botolna cukup beurat pikeun dipaké minangka pemberat kertas, sarta bisa ogé dibalikkeun dipaké jadi gelas nginum. Botolna nyekel volume anu leutik, cocog jeung kabiasaan nginum umum. Kotak luarna dijieun tina busa lain kertas, sahingga kotak nu sarua ngajaga botol salila prosés pangiriman. Grafisna nyokot témbrag kuno Tiongkok minangka téma sarta ngagambarkeun kahirupan hiji jagoan pedang. Tujuanana pikeun méré citra anyar ka produk lawas.

Pangakuan

Ngeunaan A' Design Award Beusi

Jiang Hu Kamasan Inuman Beralkohol mangrupa juara A' Design Award Beusi, pangakuan anu bergengsi anu dipasihkeun ka desain alus anu minuhan sarat profésional jeung industri anu diharepkeun tina kréasi anu dirarancang alus. Para juara Beusi nunjukkeun kaahlian anu hébat, spésialisasi anu luhur, pamahaman ahli jeung kamampuh kréatif para kréatorna. Jiang Hu Kamasan Inuman Beralkohol diharepkeun jadi kréasi anu dihargaan, dikagumi jeung dipikanyaah anu praktis jeung inovatif. Desain juara A' Design Award Beusi ieu ngalebetkeun prakték pangalusna industri sarta ngabogaan ciri téknis anu mampuh pakait jeung pangweruh praktis jeung bakat. Jiang Hu Kamasan Inuman Beralkohol dihormat pikeun katelitianana sarta dirarancang pikeun méré paningkatan kualitas hirup anu mantuan ngajadikeun dunya tempat nu leuwih hadé.

Di Balik Désain

Kit Pers

Krédit, anggota tim sareng detil téknis anu disayogikeun ku désainer.

Sipat Unik: The work is exquisite and practical to satisfy any kinds of consumers: the bottle top is heavy enough to be used as paper weight; it also can be used as a glass if turn it over. Besides, it’s a new product of small capacity to fit for people’s capacity for liquor in general.
Diménsi & Bungkusan: 180mm x 90mm x 50mm
Tag: Alcohol, Package, Chinese
Téknologi Produksi: It directly used foam material on outer box package instead of paper. It can both be the outer box of the product and shockproof packaging when sending express delivery.
Tantangan Desain: This product is environmental-friendly. It directly used foam material on outer box package instead of paper. It can both be the outer box of the product and shockproof packaging when sending express delivery.
Panalungtikan: The name of the product is “Jiang Hu”. The word “Jiang Hu” sets in the world of elites, it represents a world full of heroes, a fair society that imparting skills to each other, and maintaining a strict code of honor. The "token" is a metal plate that symbolizes strength and bravery, it was also used to authorize military operations in ancient China. Therefore, the "token" used as a symbol to express the "power" of the "jianghu", depicting the initial process of a Chinese swordsman's maturity through adventures and hardships.
Inspirasi: Huang jiu is a traditional Chinese specialty that was invented in China about 7 thousand years ago. At the market today, huang jiu products remain the similar packaging design and never highlight any characteristics of traditional Chinese huang jiu. Jiang Hu’s design broke through the conventional mode of thinking, showed a new image of traditional Chinese Huang jiu. It takes the “token" as a design clue, depicting the ups and downs of a swordsman's life in ancient China.
Durasi Proyék: The project started in August 2019 in Shenzhen China and finished in May 2020 in Shenzhen China.
Alur Operasi: Since huang jiu has gone through such a long history for nearly 7 thousand years in China, people have seen it as a kind of old-fashioned product. “Jianghu” redefined this old but precious Chinese legacy and tried to show a side of fashion by its cultural value of huang jiu. It was a brand new idea on the market.
Anggota Tim: Mr. Li Wei