Al Mocha Port Bungkusan Kopi ku Elena Gamalova

Karya Al Mocha Port Bungkusan Kopi ku Elena Gamalova nyaéta pamenang anu dihormat pisan tina 2022 A' Design Award Perak anu bergengsi dina Katégori Kompetisi Desain Bungkusan.

PerakBungkusan· 2022

Al Mocha Port Bungkusan Kopi

ku Elena Gamalova

Klién: Al Mocha Port

Pamenang A' Design Award Perak dina Katégori Bungkusan

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Pamenang Panghargaan anu Diverifikasi

Verifikasi Status Panghargaan pikeun #140423

Buka Situs Tingali di A' Design Award Siaran Pers Lencana Panghargaan

Warna

Désain

Ngeunaan Al Mocha Port Bungkusan Kopi

Runtuyan desain bungkusan pikeun Pelabuhan Al Mocha, Arab Saudi. Desain diideuan ku sajarah, budaya, sareng asal-usul pikeun nyiptakeun identitas anu nguatkeun kaaslian sareng kaahlian. Bungkusanna beresih, kaharti, dibédakeun, sareng henteu kabeuratan ku inpormasi, ngahubungkeun jaman baheula sareng ayeuna. Warna Biru Angkatan Laut, Héjo Leuweung, sareng Emas tujuanana pikeun narik perhatian palanggan. Ilustrasi kopi di sisi negeskeun sikep attentive produsén kana pilihan produk. Sistem panyiri anu fleksibel ngamungkinkeun merek pikeun adaptasi panawaran kalayan gampang, sapanjang taun.

Pangakuan

Ngeunaan A' Design Award Perak

Al Mocha Port Bungkusan Kopi mangrupa juara A' Design Award Perak, pangakuan anu luar biasa bergengsi anu dipasihkeun ka desain kelas luhur, endah jeung matak kagum. Para juara Perak téh karya anu pohara cemerlang jeung pohara kréatif anu ngagambarkeun kaahlian, bakat jeung kapinteran para désainerna. Al Mocha Port Bungkusan Kopi diharepkeun jadi karya anu éndah, karya andalan anu pohara profésional jeung pohara inovatif. Desain juara A' Design Award Perak ieu mangrupa panemuan anu pohara kasohor jeung dikagumi anu mangpaat sarta ngamajukeun watesan seni, élmu, desain jeung téknologi. Al Mocha Port Bungkusan Kopi mangrupa kréasi anu pohara diirikeun anu ngahudang kahayang, ngabawa rasa positip, jeung ngahudangkeun rasa heran jeung kagum.

Di Balik Désain

Kit Pers

Krédit, anggota tim sareng detil téknis anu disayogikeun ku désainer.

Sipat Unik: Rebranding and packaging design for Al Mocha Port, Saudi Arabia, one of the major players in importing and roasting specialty coffee and accessories in the region. A wide range of varieties from producing plantations all over the world is carefully imported for making the best blends for coffee connoisseurs. The objective was to create a series of packaging that reflects their deeply rooted expertise and uniqueness. The front side is clean with 3 different plain colors, aiming to attract customer attention. The coffee illustration on the sides emphasizes the attentive attitude of the manufacturer to the product selection. Each one of the pouches is bright and perceptible and does not require extra effort from the buyer while making a choice purchase.
Diménsi & Bungkusan: Width 125 mm x Depth 80 mm x Height 195 mm
250 grams
Tag: specialty coffee, packaging, visual identity, pouch, box, coffee, coffee packaging
Téknologi Produksi: Aluminum Stand Up Pouch, flat bottom, quad seal.
Tantangan Desain: The challenge was to create a series of packaging that reflects their deeply rooted specialty coffee selection of the best beans from around the world and to attract new customers, in a highly competitive market. The packaging had to be clean, understandable, distinguished, and not overloaded with information, bridging the past and the present. The second challenge was to create an emotional bond with the target audience.
Panalungtikan: The port of Al Mokha is considered one of the oldest ports in the Arabian
Peninsula. It was the main marketplace for coffee between the fifteenth and seventeenth centuries.

Mocha and Mocachino take the name from this port.
It reached its peak in the seventeenth century.
Inspirasi: The inspiration came from the story behind the brand name and the coffee provenance.
Al Mocha port, Yemen is the oldest marketplace in the world, for Arabian coffee. The port is a symbol of intangible heritage and perpetual tradition and reminds us that history is a continuum.
Durasi Proyék: The project started in September 2020 in Dammam, Saudi Arabia and finished in January 2021 in Dammam, Saudi Arabia.
Alur Operasi: In addition, the redesigned series emphasizes the brand's unique properties: the colors reflect the origin and taste notes of the product. The redesigned logo is inspired by the architecture of this time period. The white label with highlighted information of origin, taste notes, elevation, and the process's methods helps the consumer to make a purchasing decision quicker. A flexible labeling system allows the brand to use the same pouch with different coffee labels as their offerings change throughout the year.
Krédit Gambar: Main Image 1: Designer/Illustration: Elena Gamalova
Optional Image 2: Designer/Illustration: Elena Gamalova
Optional Image 3: Designer/Illustration: Elena Gamalova
Optional Image 4: Designer/Illustration: Elena Gamalova
Optional Image 5: Designer/Illustration: Elena Gamalova