Buddy Workwear Primary Function: Idéntitas Merek ku Pilotfisch GmbH and Co. KG

Karya Buddy Workwear Primary Function: Idéntitas Merek ku Pilotfisch GmbH and Co. KG nyaéta pamenang anu dihormat pisan tina 2022 A' Design Award Perak anu bergengsi dina Katégori Kompetisi Pariwara.

PerakPariwara· 2022

Buddy Workwear Primary Function: Idéntitas Merek

ku Pilotfisch GmbH and Co. KG

Klién: Buddy Workwear Manufaktur

Pamenang A' Design Award Perak dina Katégori Pariwara

48,608

Pamenang Panghargaan anu Diverifikasi

Verifikasi Status Panghargaan pikeun #140102

Buka Situs Tingali di A' Design Award Siaran Pers Lencana Panghargaan

Warna

Désain

Ngeunaan Buddy Workwear Primary Function: Idéntitas Merek

Buddy Workwear mangrupa idéntitas merek nu dijieun pikeun hiji pabrik baju gawé di Jérman. Ngaran Buddy jadi inti tina idéntitas ieu sarta asalna tina ngaran perusahaan nu baheula. Biru kolot dipaké minangka warna utama sarta ngajadikeun produk jeung poto leuwih nonjol, ari biru ngora dipaké minangka warna aksén jeung sorot. Dua warna ieu silih lengkepan siga sobat dalit. Tipografi nu jelas jeung kekecapan nu basajan ngadukung sikep langsung tina merek ieu. Idéntitas ieu dilarapkeun kana brosur cetak, hiji web, hiji vidéo jeung kampanye média sosial.

Pangakuan

Ngeunaan A' Design Award Perak

Buddy Workwear Primary Function: Idéntitas Merek mangrupa juara A' Design Award Perak, pangakuan anu luar biasa bergengsi anu dipasihkeun ka desain kelas luhur, endah jeung matak kagum. Para juara Perak téh karya anu pohara cemerlang jeung pohara kréatif anu ngagambarkeun kaahlian, bakat jeung kapinteran para désainerna. Buddy Workwear Primary Function: Idéntitas Merek diharepkeun jadi karya anu éndah, karya andalan anu pohara profésional jeung pohara inovatif. Desain juara A' Design Award Perak ieu mangrupa panemuan anu pohara kasohor jeung dikagumi anu mangpaat sarta ngamajukeun watesan seni, élmu, desain jeung téknologi. Buddy Workwear Primary Function: Idéntitas Merek mangrupa kréasi anu pohara diirikeun anu ngahudang kahayang, ngabawa rasa positip, jeung ngahudangkeun rasa heran jeung kagum.

Di Balik Désain

Kit Pers

Krédit, anggota tim sareng detil téknis anu disayogikeun ku désainer.

Sipat Unik: The new brand name is the core of the new identity: Buddy is distinctive and expresses the new attitude just by reading it. The idea buddy is not plucked out of thin air (former company name bud). In the design and wording, buddy comes to life: clear, striking colors and typography, no frills, everything genuine. Buddy thus stands out from the market and arouses interest among customers.
Diménsi & Bungkusan: Brochures DIN A4
Tag: buddy, workwear, sustainability, identity, brand, manufacture, Germany
Téknologi Produksi: Brochures printed on paper, Website, Social Media Campaign, Video, Mailing with special effect in folding
Tantangan Desain: First the challenge was to find a brand name with personality and second it was the challenge to bring the name to life.
Panalungtikan: To bring life to the brand, the name buddy was built. This unique name is the core of the hole identity and brand. It is the former name bud-Bruns-Debray modified into personality. In the market of workwear there are many companys just showing the collections in very similar ways, just fabrics put together. buddy is attitude and responsiblity. buddy is really sustainable and offers benefits to the consumers like Made in Europe, regionality an best quality.
Inspirasi: Since 1925 bud-Bruns-Debray is a manufacture for workwear. With passion. The company takes a big step in 2021: the new collection is made of sustainable materials. A new way of thinking, with responsibility. Pilotfisch created the new brand identity and name: bud-Bruns-Debray becomes buddy, the buddy in workwear. Responsibility towards consumers and the environment. Pilotfisch reimagined the brand identity, rebuilt the digital presence and developed a look that reflects the buddy spirit.
Durasi Proyék: The project was launched in June 2021 in Warendorf/Germany. Market: Germany with focus on NRW. 4000 Broschures were sent to potential customers in March 2022.
Alur Operasi: The task was the lift from a company to a personality. A completely new design, not just pretty, but distinctive. The goal is long-term attention and placement of the new brand in the minds of (new) customers. The target audience: purchaser and employees. The special feature: the high-quality, sustainable and regional production. The desire for this is increasing, the company wants to be present in the market.
Anggota Tim: Pilotfisch GmbH & Co. KG
Krédit Gambar: Photography: Fotografie Witte Wattendorff GmbH, Münster