Johnnie Walker Limited Edition Bungkusan Kado ku Ofen Hu

Karya Johnnie Walker Limited Edition Bungkusan Kado ku Ofen Hu nyaéta pamenang anu dihormat pisan tina 2022 A' Design Award Emas anu bergengsi dina Katégori Kompetisi Desain Bungkusan.

EmasBungkusan· 2022

Johnnie Walker Limited Edition Bungkusan Kado

ku Ofen Hu

Klién: Diageo Foreign Wine Trading (Shanghai) Co., Ltd

Pamenang A' Design Award Emas dina Katégori Bungkusan

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Verifikasi Status Panghargaan pikeun #138822

Buka Situs Tingali di A' Design Award Siaran Pers Lencana Panghargaan

Warna

Désain

Ngeunaan Johnnie Walker Limited Edition Bungkusan Kado

Johnnie Walker Limited Edition mangrupa desain bungkusan kado pikeun botol whisky anu dikaluarkeun keur Festival Tengah Usum Gugur di Cina. Festival Tengah Usum Gugur téh waktu anu penting pikeun kumpulna kulawarga, ku kituna témana nyaéta imah, kumpul deui, jeung rasa haté. Desainna nyokot inspirasi tina panto jeung jandéla arsitektur tradisional Cina. Kotak luarna muka siga panto dua daun, ditutupkeun ku kancing magnét di tengahna, sarta némbongkeun botol di jerona. Aya gambar anggrek, kukupu, jeung méga pertanda hadé. Téknik gilding jeung motong laser dipaké dina kotakna, ari sandblasting diterapkeun kana botolna.

Pangakuan

Ngeunaan A' Design Award Emas

Johnnie Walker Limited Edition Bungkusan Kado mangrupa juara A' Design Award Emas, pangakuan anu pohara bergengsi anu dipasihkeun ka desain kelas kahiji, ngaranjing jeung unggul. Para juara Emas téh kréasi anu pohara inovatif, visionér jeung matak ngacung anu ngagambarkeun kajeniusan, hikmah jeung kaahlian para désainerna. Johnnie Walker Limited Edition Bungkusan Kado diharepkeun jadi panemuan anu pohara dipuji, pelopor tren, sarta monumental anu méré nilai anu can kungsi aya. Desain juara A' Design Award Emas ieu mangrupa proyék spéktakulér tur dihormat anu pohara mangpaatna sarta ngamajukeun watesan seni, élmu, desain jeung téknologi. Johnnie Walker Limited Edition Bungkusan Kado nyiptakeun rasa hayang anu kuat, ngahudang gairah, ngadorong kréativitas, jeung ngagumkeun urang.

Di Balik Désain

Kit Pers

Krédit, anggota tim sareng detil téknis anu disayogikeun ku désainer.

Sipat Unik: This is a Johnnie Walker Blue Label 2021 Mid-Autumn Festival Limited Edition gift. The Mid-Autumn Festival is an important festival for family reunion in China. The key words are home, reunion and emotion. Slogan is "EMOTIONS COME FROM BLUE". The design inspiration comes from the door and window in traditional Chinese architecture. The outer packaging design adopts double-door opening box, when the door is opened, you can see the home directly, expressing reunion and emotion. When the lid opened, the picture of orchids blooming in the courtyard is also similar to the "Chinese Pingfeng".
Diménsi & Bungkusan: Length 15cm width 11.5cm height 36cm
Tag: Whisky, Packaging, Packaging Design, JOHNNIE WALKER BLUE Lab, Mid-Autumn Festival, China, Art, Painting
Téknologi Produksi: The packaging uses gilding and excitation techniques, as well as laser cutout technology to handle the visual senses of the packaging. Sandblasting technology was used on the bottle
Tantangan Desain: The most difficult parts of this packaging design are the size of the windows and the hardness of the paper, which needs to be aesthetic while taking supporting and protecting function that is critical during shipping into account. During the design process, the design of the windows was repeatedly adjusted and packaging production attempts were made.
Panalungtikan: In the packaging design, traditional Chinese wooden windows are used as the main vision of the outer packaging. Orchids, butterflies and Chinese auspicious clouds are the main depicting objects. Towering pavilions are built near the moon. The designer wishes to combine the auspicious cloud patterns with the lines of cake rolls, providing an unique visual experience. Blue is the brand symbol of JOHNNIE WALKER. Blue and orchids have the same pronunciation in Chinese, and are equated in the depiction. Orchids also symbolize “gentlemen” in Chinese culture since The Book of Songs is created.
Inspirasi: "EMOTIONS COME FROM BLUE" comes from the Chinese idiom “blue is extracted from the indigo plant, but is bluer than it”. By creating through such themes, and adopting the culture of Mid-Autumn Festival, the designer temps to reflect how the people are becoming better and better by generation. The scene of the moonlight flattering some orchids in a courtyard is observed by looking through the gaps of the wooden windows that are traditionally built in Chinese courtyards. This helps presenting an intriguing experience of the traditional Chinese festival.
Durasi Proyék: Started on March 17, 2021, completed in Shenzhen on April 30, 2021, entered the market in October 2021
Alur Operasi: The package is opened to the left and right. There is a magnet button in the middle, which lets the package open after it is unbuttoned. Expanding the outer package reveals the inner bottle design.
Anggota Tim: Designer: Ofen Hu
Illustrator: Chushan Chan
Curator: Aha Chan
Krédit Gambar: Image：Diageo Foreign Wine Trading (Shanghai) Co., Ltd