Meandre Botol Parfum, Kemasan Parfum ku Jiawei Wu

Karya Meandre Botol Parfum, Kemasan Parfum ku Jiawei Wu nyaéta pamenang anu dihormat pisan tina 2022 A' Design Award Perunggu anu bergengsi dina Katégori Kompetisi Desain Bungkusan.

PerungguBungkusan· 2022

Meandre Botol Parfum, Kemasan Parfum

ku Jiawei Wu

Klién: Jiawei Wu Design

Pamenang A' Design Award Perunggu dina Katégori Bungkusan

11,852

Pamenang Panghargaan anu Diverifikasi

Verifikasi Status Panghargaan pikeun #137809

Buka Situs Tingali di A' Design Award Siaran Pers Lencana Panghargaan

Warna

Désain

Ngeunaan Meandre Botol Parfum, Kemasan Parfum

Meandre nyaéta desain botol jeung kemasan anu dijieun pikeun merek parfum alami. Ngaranna asalna tina kecap Perancis anu hartina liuk-liuk walungan. Desain ieu miboga tujuan pikeun méré pangalaman anu ngahanjakalkeun sasat leuweung. Tutup botol nuturkeun bentuk dahan anu ngalengkung, sarta botolna dijieun tina kayu walnut Amérika Kalér anu dibentuk ngaliwatan prosés ngalengkungkeun kayu. Aya kartu inpormasi anu ngamuat poto sarta katerangan ngeunaan leuweung désa di Perancis anu jadi inspirasi seuseungitna. Ngan wewenang seungit anu alami sarta kai anu digunakeun dina parfum ieu.

Pangakuan

Ngeunaan A' Design Award Perunggu

Meandre Botol Parfum, Kemasan Parfum mangrupa juara A' Design Award Perunggu, pangakuan anu pohara bergengsi anu dipasihkeun ka desain unggul anu dicirikeun ku kréativitas, kacerdikan jeung kawaspadaan. Para juara Perunggu téh artéfak anu lobaan kaahlian jeung kréatif pisan anu ngabuktikeun pangalaman anu lega, imajinasi jeung kacerdasan para désainerna. Meandre Botol Parfum, Kemasan Parfum diharepkeun jadi objék anu dihargaan, dikagumi jeung dipikanyaah anu profésional jeung inovatif. Desain juara A' Design Award Perunggu ieu ngalebetkeun prakték pangalusna dina seni, élmu, desain jeung téknologi, sarta unggul dina perhatian kana détail. Meandre Botol Parfum, Kemasan Parfum minuhan kabutuhan kalayan éndah, nyentuh kahayang, nyenangkeun rasa, jeung narik rasa panasaran.

Di Balik Désain

Kit Pers

Krédit, anggota tim sareng detil téknis anu disayogikeun ku désainer.

Sipat Unik: The packaging system of the méandre is mainly focus on creating an immersive experience for customers to bring them wandering in forest with the footprints. The cap design reflects the image of natural shape with its bending branch. All stone-made bottle is an important representation of the beauty of nature. With the photo and description on the information card, users can picture the exact moment that the perfumer experience back in that little French rural forest. No matter where the customers live their lives, the méandre can bring them to the verdant forest immediately not only with the scent but with the whole packaging experience design.
Diménsi & Bungkusan: The product's design used a vector graphics editor. As a vector graphic, it can be scaled up and down without any loss to the quality of the image. The packaging final design was submitted in both RGB and CMYK color variants for printing and social media marketing. The bottle design uses Rhino to build it and choose a wood bending process with North American walnut.
Tag: Package Design, Perfume Bottle, Fragrance, Art Direction, Natural, Product
Téknologi Produksi: All the graphics were made in Adobe Illustrator to remain the vector quality. Final designs were delivered in RGB, CMYK, and Pantone colors in order to keep the brand color appearance consistent throughout all media. The bottle design uses Rhino to build it and choose a wood bending process with North American walnut.
Tantangan Desain: The visual translation of natural elements and brand image needs to find a balanced and creative point.The bottle package design is an innovative design with a complex structure, and the machining qualification rate is the biggest challenge encountered by this project.
Panalungtikan: The objective starts from brand experience, brand personality and character definition, target audience. The experience defined – a journey in the forest with footmarks. Méandre is elegant, natural and chic. Thorough research of the history of perfume package design is conducted before concept development. Compared to other graphic design projects, I conducted way more user interviews and workshops on méandre due to its genuine quality of heavy user/customer interaction. It was a very interesting experience for me to deeply co-create concepts and content with users.
Inspirasi: The brand personality and design was inspired by the French word "méandre", which means "curves of a river." Notes of this fragrance last longer with experiencers, which form a subtle hint haunted with them. The design translated the experience into an immersive journey with natural and woody notes. Moreover, the package delivers a sustainable design concept. The main purpose of this project is to represent the experience of forest wandering.
Durasi Proyék: The project started in 2020 and finished in 2021.
Alur Operasi: Méandre is a natural perfume brand. The fragrance profile is based on the natural, woody notes to give users an experience and feeling that they are walking in the forest, thus only natural scents were selected as the ingredients.
Patén: Jiawei Wu
Anggota Tim: Jiawei Wu
Krédit Gambar: Design:Jiawei Wu
Photo Credits: Sonia Szostak