Pepsi New Year 2022 LTO Kaléng Inuman ku PepsiCo Design and Innovation

Karya Pepsi New Year 2022 LTO Kaléng Inuman ku PepsiCo Design and Innovation nyaéta pamenang anu dihormat pisan tina 2022 A' Design Award Emas anu bergengsi dina Katégori Kompetisi Desain Bungkusan.

EmasBungkusan· 2022

Pepsi New Year 2022 LTO Kaléng Inuman

ku PepsiCo Design and Innovation

Pamenang A' Design Award Emas dina Katégori Bungkusan

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Pamenang Panghargaan anu Diverifikasi

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Tingali di A' Design Award Siaran Pers Lencana Panghargaan

Warna

Désain

Ngeunaan Pepsi New Year 2022 LTO Kaléng Inuman

Pepsi New Year 2022 LTO nyaéta séri genep kaléng inuman édisi terbatas anu diciptakeun pikeun usum liburan tiris. Kaléng-kaléng ieu dirilis di Rusia salaku bagian tina kampanye merek musiman. Grafis anu meriah dirancang sangkan cocog pikeun sakabéh mangsa liburan, ditutup ku Taun Anyar. Desain ieu ogé ngalegaan merek saluareun kemasan ngaliwatan fitur interaktif. Konsumén tiasa nyeken kode QR dina unggal kaléng nganggo smartphone pikeun ngakses promosi, kaasup kasempetan meunang hoodie sareng kaos édisi terbatas anu tiasa hurung.

Pangakuan

Ngeunaan A' Design Award Emas

Pepsi New Year 2022 LTO Kaléng Inuman mangrupa juara A' Design Award Emas, pangakuan anu pohara bergengsi anu dipasihkeun ka desain kelas kahiji, ngaranjing jeung unggul. Para juara Emas téh kréasi anu pohara inovatif, visionér jeung matak ngacung anu ngagambarkeun kajeniusan, hikmah jeung kaahlian para désainerna. Pepsi New Year 2022 LTO Kaléng Inuman diharepkeun jadi panemuan anu pohara dipuji, pelopor tren, sarta monumental anu méré nilai anu can kungsi aya. Desain juara A' Design Award Emas ieu mangrupa proyék spéktakulér tur dihormat anu pohara mangpaatna sarta ngamajukeun watesan seni, élmu, desain jeung téknologi. Pepsi New Year 2022 LTO Kaléng Inuman nyiptakeun rasa hayang anu kuat, ngahudang gairah, ngadorong kréativitas, jeung ngagumkeun urang.

Di Balik Désain

Kit Pers

Krédit, anggota tim sareng detil téknis anu disayogikeun ku désainer.

Sipat Unik: These cans were created with consumer engagement in mind, as well as to activate the brand beyond packaging. Complete with interactive functional features, consumers are encouraged to use their smartphone to scan QR codes on the cans that lead to promotions, including a chance to win limited edition hoodies and t-shirts that glow.
Inspirasi: Bringing all the festive feels wherever it goes, Pepsi is lighting up the holiday season in 2022! The Design Team created a series of six limited edition cans for the New Year 2022, available for purchase in Russia, as a part of Pepsi’s ‘Light up the Winter Holidays’ campaign. These LTO cans were designed to be enjoyed through the whole of the winter holidays and culminating in New Year’s, embracing both the memorable and unexpected moments the season will bring.

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