Karya SberPay Aplikasi Pamayaran ku Sber nyaéta pamenang anu dihormat pisan tina 2022 A' Design Award Perak anu bergengsi dina Katégori Kompetisi Sélulér.

PerakSélulér· 2022

SberPay Aplikasi Pamayaran

ku Sber

Klién: Sber

Pamenang A' Design Award Perak dina Katégori Sélulér

33,725

Pamenang Panghargaan anu Diverifikasi

Verifikasi Status Panghargaan pikeun #137184

Buka Situs Tingali di A' Design Award Siaran Pers Lencana Panghargaan

Warna

Désain

Ngeunaan SberPay Aplikasi Pamayaran

SberPay téh aplikasi pamayaran pikeun mésér online sareng dina jero aplikasi. Pamayaran dilaksanakeun ngaliwatan aplikasi SberBank Online, ku kituna data kartu teu dikirim ka toko atawa mitra. Saldo kartu bisa katingali saméméh unggal pamayaran. Pamayaran hiji kali, pamayaran anu ngulang deui sareng langganan didukung, sarta jumlah kartu anu teu kawates bisa dihubungkeun pikeun dipaké engké. Basa visualna basajan sareng dumasar kana tipografi, hiji kancing sareng gradién. Tujuanana pikeun ngaleungitkeun kabutuhan ngasupkeun detil kartu sareng ngajadikeun pamayaran gancang sareng aman.

Pangakuan

Ngeunaan A' Design Award Perak

SberPay Aplikasi Pamayaran mangrupa juara A' Design Award Perak, pangakuan anu luar biasa bergengsi anu dipasihkeun ka desain kelas luhur, endah jeung matak kagum. Para juara Perak téh karya anu pohara cemerlang jeung pohara kréatif anu ngagambarkeun kaahlian, bakat jeung kapinteran para désainerna. SberPay Aplikasi Pamayaran diharepkeun jadi karya anu éndah, karya andalan anu pohara profésional jeung pohara inovatif. Desain juara A' Design Award Perak ieu mangrupa panemuan anu pohara kasohor jeung dikagumi anu mangpaat sarta ngamajukeun watesan seni, élmu, desain jeung téknologi. SberPay Aplikasi Pamayaran mangrupa kréasi anu pohara diirikeun anu ngahudang kahayang, ngabawa rasa positip, jeung ngahudangkeun rasa heran jeung kagum.

Di Balik Désain

Kit Pers

Krédit, anggota tim sareng detil téknis anu disayogikeun ku désainer.

Sipat Unik: Convenience - the buyer can see card balance before payment.
Security - users pay for purchases through SberBank Online App. Card data is not transferred to stores and partners.
Service - creation of a personal Internet acquiring account.
Availability - all SberBank Online users can pay with SberPay.
The visual language of SberPay is simple and easy to understand. The main communication is based on typography and familiar digital interface elements.
Diménsi & Bungkusan: Various graphic editors were used, such as Figma, Adobe Illustrator, and Adobe Photoshop. The capabilities of the ecosystem and the modification of a specially developed Sber API were used for technical development. As a result, digital products based on web applications and mobile applications were obtained.
Tag: innovation, payments, pay, acquiring, internetacquiring
Téknologi Produksi: The design is based on the nature and values of the brand: innovation, confidence, reliability, individual approach, mobility, speed. Tone Of Voice and visual concept were also developed. The main features of SberPay are reflected using 3 main visual elements. Button reflects the ease of interaction and the usual pattern of behavior in the digital environment. Gradient is fluid and plastic. It reflects the brand's presence in the user's life, SberPay appears when needed and disappears when it fulfills its function. Typography is a simple and understandable business communication.
Tantangan Desain: It was necessary to develop your own style, but be sure to take into account the global guidelines of the bank.
As a result, a unique visual language was developed and the task of brand development was solved.
Panalungtikan: Research Objective. Test the relevance of SberPay by push or SMS in an online store.
Research method. Remote survey, a click map.
Target audience. older than 18, Pay for purchases mainly by card or by card and cash in an equal measure, made online purchases in the last year.
Results. 62% would prefer to pay for an in-app purchase. Of them 54% simply answered that they would be able to pay by clicking on the push on their phone.
The method is marked as convenient when using the phone, fast, since you do not need to enter card data, secure thanks to two-factor authentication.
Inspirasi: The project was created as a new convenient payment method. The task was to make a payment method that would simplify the user's life by eliminating the need to enter card details. It also had to be fast and secure. In preparation, market and user needs were also taken into account. Various methods of design and analytics were carried out, such as CJM, unit economics study, quantitative and qualitative research.
Durasi Proyék: The development of the project began in June 2021 and was completed in early September 2021 in Moscow.
Alur Operasi: One-time purchase.
All payment channels are available.
It is possible to use one-factor or two-factor payments.
Recurrent payment.
Subscription for regular debiting.
It is possible to set up a trial period.
Linking allows the user to save card data for future payments. An unlimited number of linked cards can be created.
Patén: Sberbank
Anggota Tim: Daria Prokuda
Shishki Collective